OPINION
As social media increasingly asks marketers to pay, Coca-Cola has proven paid campaigns can work just as well as relying on h....
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NEWS
Ecommerce transactions in Australia have grown 22% in the past year, according to payment platform Eway’s Q1 2015 report.
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NEWS
Accounting software company Xero is attempting to kickstart International Pay it Forward Day in Australia today in a PR campa....
OPINION
With the rise of digital technologies comes an abundance of data. Tom Sheppard, head of SEO and data at Atomic 212, gives his....
INTERVIEW
BitTorrent's head of content strategy talks to Marketing about the company's push to become a legitimate force in content d....
BY Peter Roper
OPINION
Kimon Lycos, who runs the B2B Marketer group on LinkedIn, discusses the news and events in B2B marketing around the world tha....
NEWS
Roy Morgan Research has released its customer satisfaction ratings for February and handed awards to top-performing businesse....
NEWS
Global travel search engine Skyscanner has taken advantage of Twitter’s new live streaming app, Periscope, to host a 24-hou....
NEWS
Ikea’s partnership with peer-to-peer accommodation network Airbnb, in which it hosted three families overnight in its Tempe....
FEATURE
Susi Banks chats to those in the know about packaging design and finds that what was once just a vehicle for distribution can....
BY Susi Banks
OPINION
This post is a follow-up by Dr Jana Bowden to her recent post investigating banking satisfaction scores, based on her researc....
NEWS
Video calling capability is the latest in a string of updates to Facebook’s Messenger service, boosting the platform’s ca....
NEWS
Younger women may be more frequent shoppers online and in-store, but older women are more likely to spend more, according to ....
NEWS
A recent change by the Australian Do Not Call Register makes it easier for people wanting to opt out of unsolicited telema....
OPINION
Cross-cultural pollination in a globalised world is ushering in an era in which, increasingly, the traditions and ideas of ot....
NEWS
In Australian media news this week, Commercial Radio Australia’s new report links listeners with online activity, Survey 2 ....
NEWS
Australian children now have an annual spending power of $1.8 billion, up 13% from last year’s $1.6 billion, Cartoon Networ....
OPINION
Monday means Off Brief! – in which Nic Atkinson takes a light-hearted look at marketing, advertising, technology or whateve....
BY Nic Atkinson
OPINION
In this first of a regular ‘Battle of the Brands’ series from Meltwater, David Hickey compares the social media activity ....
NEWS
Virgin Australia is the country’s most attractive employer, with 50% of Aussies telling a Randstad study they would like to....