OPINION
With 73% of Australians feeling that advertising can't be trusted, building a community presence has never been so important.....
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NEWS
Gumtree is addressing the misbehaviour in its community with a new campaign, ‘Keeping Gumtree Real’, aiming to improve tr....
BY Josh Loh
OPINION
With influencers now a dime a dozen and brands particularly sensitive to image, how can marketers ensure their influencer str....
OPINION
If it's not convenient for you, then it’s not convenient for your customer, says Pip Stocks. Bad customer experiences can b....
NEWS
Australian startup courier service, Sendle, is launching its inaugural brand campaign after winning its patent battle with Au....
BY Josh Loh
FEATURE
Measurement, optimisation and experience are the toughest challenges for B2B marketers – is it realistic to hit all the mar....
BY Ben Ice
NEWS
Google introduced Google Duplex at its I/O conference this week, an AI voice assistant that impersonates a human assistant to....
BY Josh Loh
INTERVIEW
Brands know video content marketing works, but do they know how to tell when it's working for them? Marketing speaks with V....
BY Ben Ice
NEWS
Bostik is making an appeal for the authentic in its latest move, hiring two real Australian tradies as brand ambassadors.
....
BY Josh Loh
NEWS
MasterChef Australia has announced partnerships with Cadbury and Holden for its tenth season, however viewers seem less inter....
BY Josh Loh
NEWS
Specsavers has released the latest TVC in its ongoing ‘Should’ve Gone to Specsavers’ masterbrand campaign, encouraging ....
BY Josh Loh
SPONSORED
Census data shows that only 5782 Australians fit the mould of a ‘traditional’ Aussie, so it’s no wonder brands trying t....
NEWS
ADMA managing director and former AdRoll chief Ben Sharp, has resigned after two weeks in the role.
In late March, Ben Sha....
BY Josh Loh
OPINION
Expect some serious pruning of blockchain projects, says Martha Bennett. Those who will succeed must realise that the true va....
NEWS
Crust Gourmet Pizza Bar has launched its new campaign, challenging its customer base to ‘Live Life on the Crust’.
Laun....
BY Josh Loh
NEWS
A new report by the CMO Council found that 62% of marketers are reconsidering spending with Facebook and Google due to ‘fal....
BY Josh Loh
NEWS
GoPro has announced its partnership with Instagram, allowing users to edit, augment and post directly to their Stories throug....
BY Josh Loh
INTERVIEW
The marketing industry has heard a lot about skills gaps of late. Managing director at IQ for Business, Richard Harris, tells....
BY Josh Loh
OPINION
How do you advertise financial services when nobody wants to talk about them? Jac Phillips and Vanessa Stoykov reveal their s....
BY Jac Phillips
NEWS
Facebook will be introducing new functionalities to its platforms in the coming months, including virtual reality, augmented ....
BY Josh Loh