CASE STUDY shares
This case study details the influencer marketing campaign that aligned Lenovo, fashion designer Toni Matičevski ....
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OPINION shares
New research shows marketers in Australia and New Zealand are behind worldwide trends when it comes to the balance between pa....
OPINION shares
Rob Morrison explains cognitive computing and how, when combined with data, it can be used to predict consumer preferences,Â....
BY Rob Morrison
OPINION shares
As the marketplace continues to be saturated with ever-increasing levels of content, a clear aim, well executed customer jour....
OPINION shares
For Ryan Bonnici, every email you send, not just EDM blasts, are opportunities for marketing. Here are his tips for maximisi....
BY Ryan Bonnici
OPINION shares
Marketing is very pleased to welcome Mark Ritson to the magazine as he takes up a new regular place with this 'Rits....
BY Mark Ritson
NEWS shares
A new film based on the story of the founding of the McDonald's empire, is set to be released in August starring Michael Keat....
BY Ben Ice
NEWS shares
Ariel Matic has been awarded Brand of the Year and Procter and Gamble has been awarded Marketer of the year at 2016 APAC Ef....
BY Ben Ice
INTERVIEW shares
Mark Kramer, co-founder and managing director of FSG, speaks with Marketing about the evolution of shared value and the gr....
BY Ben Ice
OPINION shares
As females continue to obtain more wealth, own more businesses, and dominate purchasing decisions, Bec Brideson tells us it'....
OPINION shares
Welcome to Throwback Thursday, in which we dig into the Marketing archives to find the most intriguing pieces of content. Th....
NEWS shares
Melbourne becomes the first city in Australia, and third in the world to get access to Uber's push into food delivery, UberEa....
BY Ben Ice
NEWS shares
Australian consumers dislike ad interruptions more than global averages, and find the ads they receive as less relevant to t....
BY Ben Ice
OPINION shares
Shane Stewart discusses how social media empowers introverts, enabling them to communicate and express themselves in ways pre....
SPONSORED shares
Sponsored content: This interview was commissioned by IQPC and produced by Marketing. IQPC’s conference, Design Thinking 20....
NEWS shares
Social networking. Social enterprise. Social psychology and the social creatures that marketers must be. There’s a lot of ....
BY Peter Roper
OPINION shares
Heath Campanaro shares lessons he learned while taking on Australia's largest and most ambitious experiential project, the Sp....
NEWS shares
Bonds has dropped the latest chapter in ‘The Boys’ men’s underwear campaign, a large interactive billboard in Melbourne....
BY Ben Ice
NEWS shares
50% of marketers and advertising professionals in Asia Pacific rate ‘article or editorial’ as the most effective native a....
BY Ben Ice
NEWS shares
On the back of The Coca-Cola Company's move towards a 'one brand' marketing strategy, the company has announced the launch of....
BY Peter Roper