Sensis has launched a new-look branding as part of its digital growth strategy. The identity features a cartoon mouse, as wel....
BY Peter Roper
Men in sales and marketing are receiving at least 50% more in bonuses and commissions than women, a survey by recruitment com....
BY Michelle Herbison
21 years old this month, Australia's Jeans for Genes Day was one of the first charity 'days' in the world. Over the years i....
BY Peter Roper
Mars will acquire Procter and Gamble's pet food brands, Iams, Eukanuba and Natura, in Australia and New Zealand. These are th....
BY Michelle Herbison
* Featured resource: this post is an extract of a whitepaper from Marketing-supporter IBM.
Mobile applications a....
BY Marketing mag
In this three-part series, Crawford Hollingworth and Mike Daniels from The Behavioural Architects will examine cutting-edge ....
BY Marketing mag
Kontented's Kate Edwards takes aim at HBO's John Oliver's rant on native advertising with a rant in response.
Th....
BY Marketing mag
Public perception is brand reality, writes Marketing editor Peter Roper. It's this fact that explains Zoos SA's mistake in p....
BY Peter Roper
Compare the Market has paid a $10,200 fine to the ACCC for misleading advertising that claimed it compared “more health fun....
BY Michelle Herbison
Pharmacy chain Chemist Warehouse has launched its first brand campaign with a TVC featuring the song ‘Our House' by UK band....
BY Peter Roper
If you're trying to figure out what you need to be selling and to whom, Rebecca Wilson writes on what seven macroeconomic tre....
BY Rebecca Wilson
Some brands know no monetary limits in their journey toward the final frontier of advertising as all things 'space' gathers m....
BY Melinda Schaller
Australians are increasingly turning to online shopping, according to the findings of an IBM global consumer study. 15% of th....
BY Michelle Herbison
In Australian media news this week, Roy Morgan figures show Fairfax metro newspaper titles' readership tops NewsCorp's, Bette....
BY Michelle Herbison
Milton Glaser, the designer behind the iconic 'I ♥ NY' logo, has turned his attention to global warming, creating a logo f....
BY Peter Roper
The first full year of data from EMMA shows overall readership stable, with digital growth offsetting print decline.
 ....
BY Peter Roper
Woolworths has returned to its iconic ‘Fresh Food People' brand positioning with a new campaign, and Todd Sampson says it's....
BY Peter Roper
What makes everybody want to be a strategist or think they could be a strategist? Grant Flannery ponders this question, but s....
BY Grant Flannery
Monday means Off Brief! - a cartoon by Nic Atkinson that takes a light-hearted poke at marketing and advertising.
This we....
BY Nic Atkinson
The better able you are to read the digital body language your customers and prospects provide, the better equipped you will ....
BY Paul Cross