NEWS
Sensis has launched a new-look branding as part of its digital growth strategy. The identity features a cartoon mouse, as wel....
BY Peter Roper
Authorization
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NEWS
Men in sales and marketing are receiving at least 50% more in bonuses and commissions than women, a survey by recruitment com....
INTERVIEW
21 years old this month, Australia's Jeans for Genes Day was one of the first charity 'days' in the world. Over the years i....
BY Peter Roper
NEWS
Mars will acquire Procter and Gamble's pet food brands, Iams, Eukanuba and Natura, in Australia and New Zealand. These are th....
NEWS
* Featured resource: this post is an extract of a whitepaper from Marketing-supporter IBM.
Mobile applications a....
OPINION
In this three-part series, Crawford Hollingworth and Mike Daniels from The Behavioural Architects will examine cutting-edge ....
OPINION
Kontented's Kate Edwards takes aim at HBO's John Oliver's rant on native advertising with a rant in response.
Th....
OPINION
Public perception is brand reality, writes Marketing editor Peter Roper. It's this fact that explains Zoos SA's mistake in p....
BY Peter Roper
NEWS
Compare the Market has paid a $10,200 fine to the ACCC for misleading advertising that claimed it compared “more health fun....
NEWS
Pharmacy chain Chemist Warehouse has launched its first brand campaign with a TVC featuring the song ‘Our House' by UK band....
BY Peter Roper
OPINION
If you're trying to figure out what you need to be selling and to whom, Rebecca Wilson writes on what seven macroeconomic tre....
NEWS
Some brands know no monetary limits in their journey toward the final frontier of advertising as all things 'space' gathers m....
NEWS
Australians are increasingly turning to online shopping, according to the findings of an IBM global consumer study. 15% of th....
NEWS
Media Monday: Fairfax outperforms NewsCorp, Better Homes and Gardens is most-read mag, ad screens at
In Australian media news this week, Roy Morgan figures show Fairfax metro newspaper titles' readership tops NewsCorp's, Bette....
![Designer of ‘I [heart] NY’ creates logo for climate change](https://www.marketingmag.com.au/wp-content/uploads/2014/08/Glaser-its-not-warming-logo-slider-191x172.jpg){kind=logo}
NEWS
Milton Glaser, the designer behind the iconic 'I ♥ NY' logo, has turned his attention to global warming, creating a logo f....
BY Peter Roper
NEWS
The first full year of data from EMMA shows overall readership stable, with digital growth offsetting print decline.
....
BY Peter Roper
NEWS
Woolworths has returned to its iconic ‘Fresh Food People' brand positioning with a new campaign, and Todd Sampson says it's....
BY Peter Roper
OPINION
What makes everybody want to be a strategist or think they could be a strategist? Grant Flannery ponders this question, but s....
OPINION
Monday means Off Brief! - a cartoon by Nic Atkinson that takes a light-hearted poke at marketing and advertising.
This we....
BY Nic Atkinson
OPINION
The better able you are to read the digital body language your customers and prospects provide, the better equipped you will ....
BY Paul Cross