NEWS
Venture capitalist and former Wall Street analyst Mary Meeker has built a reputation as one of the most-listened-to voices fo....
Authorization
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OPINION
Let's go Off Brief! - a cartoon by Nic Atkinson that takes a light-hearted poke at marketing and advertising.
This week, N....
BY Nic Atkinson
OPINION
As a marketer, one of the trickiest parts of working out how to improve conversion is understanding consumer behaviour and wh....
BY Bri Williams
NEWS
Media Monday is a weekly round up of media (as in advertising, content, publishing, audiences...) happenings and insights fro....
BY Peter Roper
INTERVIEW
You may have heard of Ryan Holiday a few years ago when he emerged as the poster boy for media manipulation after faking his ....
BY Peter Roper
![Why using ‘free’ online video platforms for your content marketing is bad business [updated]](https://www.marketingmag.com.au/wp-content/uploads/2013/01/online-video-191x172.jpg)
OPINION
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Correction 3 June 2014 9:50am: Some claims made in the original version of this article were confus....
OPINION
First, I apologise to my university lecturers, but I need to help short-cut the process for finding an effective unique sell....
BY Ken Murray
NEWS
Grant Welsh, a 52 year old person from Victoria, is the 10-millionth person to become a member of the Qantas Frequent Flyer ....
OPINION
I recently saw a prototype for the Google self-driving car - its picture is below and looks kinda cute/cool/weird.
Anyone ....
NEWS
SBS has presented findings of a study it commissioned last year, titled 'Who Do We Think We Are? In search of ourselves: Un....
BY Peter Roper
NEWS
Chicken Tonight will return to Australian TV screens this Sunday (1 June), with its first locally produced TVC in four year....
BY Peter Roper
NEWS
Upworthy is the digital publisher that's built its reputation being everything a media outlet is not meant to be. It curates,....
BY Peter Roper
NEWS
Optus' latest venture dives deep to promise safer beaches with world-first shark detection technology.
Optus has worked wi....
BY Emma Do
NEWS
Reports that Apple had acquired headphone-maker and music streaming service Beats for $US3 billion were today confirmed, maki....
BY Emma Do
NEWS
Or is it so real that it must be fake?
Nope, it's definitely real. Waterproofing spray Liquipel has gone over the top with....
BY Peter Roper
OPINION
Content marketing. It's the catchall phrase used to label creating content and experiences people want to consume, while also....
NEWS
The worst mistake in strategy is to compete with rivals on the same dimensions, Professor Michael Porter told the World Busin....
BY Peter Roper
NEWS
Portugal's Cristiano Ronaldo is the most marketable footballer in the world, according to rankings released today by global s....
NEWS
Coles has expanded its financial services offering to Australian consumers, with the launch of a new life insurance.
Under....
NEWS
Professor Michael Porter told delegates at the World Business Forum in Sydney this morning that his seminal paper on 'shared ....
BY Peter Roper