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The good people at Content 4 Demand have created an infographic, based largely on results from the 'Demand Gen Report 2013 B....
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Overall value is proving to be, well, more valuable than low promotional prices, according to new Nielsen research. Topline g....
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Susi Banks looks at companies and brands of the future, writing for Marketing in Australian exclusive coverage of the inaugur....
BY Susi Banks
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Jestar is launching 'Dream Terminals' in shopping centres around the country. Brand experience agency, Urban, is behind the t....
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Masterchef, Status Quo singing 'Down Down', Curtis Stone, One Direction, My Kitchen Rules, Heston Blumenthal and of course, ....
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A rebranded Australian Marketing Institute (AMI) last night revealed the winners of the 2013 Awards for Marketing Excellence ....
OPINION
By Dan Hunter, professor of intellectual property and innovation, Queensland University of Technology
Virtually ....
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Is it hard to go viral? Only if you want to keep some respect, it seems. From the same production company that brought you 'F....
BY Peter Roper
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It's mid-October, the Christmas season is upon us once more and Coles has kicked it off by launching a new campaign featuring....
OPINION
Whether it's to drive traffic, secure more conversions, or maximise revenue, bid optimisation is the linchpin of any effectiv....
BY Roland Irwin
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In Part One of 'Integrating social', we spoke with several Australian FMCG and service brands that have achieved significant ....
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Hi <firstname, fallback='there'>,
We've written a fair bit on personalisation in recent times, going hand in hand wi....
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Are you a digital marketing manager? A social media whizz? Or maybe you're more of a marketing generalist? Well, you're all....
OPINION
Behind every device and online visitor is a real human. This sounds obvious but it can be easy for marketers to get tunnel vi....
BY Chris Smith
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The AANA and the MFA come together to create a media forum where advertisers and media agencies will get the chance to discus....
OPINION
The figures reported by the Australian Bureau of Statistics last week show that retail trade rose 0.4% in August, marginally ....
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By now, nearly all organisations have a strategy for social media in place. Achieving competitive advantage from social, howe....
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Mi9 has released a statement this morning announcing Nine Entertainment Co has acquired Microsoft's 50% share of the company ....
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Growth in media bought through real-time bidding (RTB) has continued to increase throughout the Asia Pacific region, and part....