NEWS
OPSM is kicking off a campaign for parents to screen their children's eyes at home with Penny the Pirate, an innovative free ....
Authorization
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NEWS
Research consultancy TNS has announced a novel approach to research that applies the principles of behavioural economics to t....
BY Peter Roper
NEWS
Brand health versus sales volume - it's a delicate and often misunderstood conundrum that only those deep in the marketing tr....
OPINION
Monday means Off Brief! - a cartoon by Nic Atkinson that takes a light-hearted poke at marketing and advertising.
This we....
BY Nic Atkinson
NEWS
Wikipedia is cracking down on bias, such as that caused by edits made on behalf of brands, with a new requirement for all pai....
NEWS
The list of Australian Cannes Lions winners has grown with RSL Australia and the Transport Accident Commission each taking go....
NEWS
POST-CANNES UPDATE: Six of the 10 most popular YouTube advertisements since Cannes 2013 picked up awards at the 2014 Cannes L....
OPINION
Tom Ollerton, global marketing director, We Are Social, writes that an opportunity for brands and retailers begins after a sa....
NEWS
In Australian media sector news this week, The Readership Works and Ipsos have launched EQ, a new development to the Enhance....
BY Peter Roper
OPINION
If you work in digital marketing and haven't been stuck under a rock for the last couple of years, you'll be raising an eyebr....
NEWS
The 10 most popular marketing news and opinion articles from Marketingmag.com.au for the work week ending Friday 20 June 2014....
OPINION
Predicting and influencing the consumer behaviour of visitors is difficult because websites aren't linear, so trying to measu....
BY Mark Razzell
OPINION
Shocked to learn, via a blog post by Rob Campbell, of Wieden and Kennedy China, that a Louis Vuitton ad ended up on a sex of....
NEWS
A groundswell of support from social media users and a team of marketing professors has turned the tables for Ikea Hackers bl....
NEWS
Facing exile from YouTube, independent artists urge Google to negotiate terms of new subscription se
An Australian independent labels association representing independent artists has joined a global stoush with YouTube. The Go....
NEWS
Amazon has unveiled its first entry into the smartphone market, launching Fire Phone this week. It comes with a range of apps....
BY Peter Roper
OPINION
While over in the South of France judging some awards show that we hear is a big deal, in this guest post Jay Morgan applies ....
BY Jay Morgan
NEWS
Myer has announced three key executive appointments, including Daniel Bracken in the newly-created role of chief merchandise ....
BY Peter Roper
NEWS
UPDATE: Ikea Hackers gets call from Ikea following social media outcry, and the pair begin negotiations »
Ikea is facing ....
OPINION
Marketers need a measurement approach that blends art and science, story and technology, and that looks more deeply at experi....
