Apple's Phil Schiller has topped the 2014 Forbes list of the world's most influential CMOs for the third year in a row.
This....
BY Michelle Herbison
The future of personal data will see people demand that their data to stop being just 'numbers' and start becoming 'meaning',....
BY Mark Cameron
In Australian media news this week, Better Homes and Gardens prefers Emma's figures to Roy Morgan's, more than half of newspa....
BY Michelle Herbison
Australia's largest international chamber of commerce, the American Chamber of Commerce in Australia (AmCham), has rebrande....
BY Peter Roper
Monday means Off Brief! - a cartoon by Nic Atkinson that takes a light-hearted poke at marketing and advertising.
This we....
BY Nic Atkinson
This Sunday will see Qantas launch its first major brand campaign following a year of record-breaking financial woes.
The ....
BY Peter Roper
Sydney's Hyde Part Obelisk is donning a giant pink dinger for the next week as part of a HIV prevention campaign for ACON, ai....
BY Michelle Herbison
Analysis of 20 billion visits to ecommerce websites has led Adobe to predict that Australians will spend 15% more online this....
BY Peter Roper
WhatsApp has revolutionised online messaging in many communities around the globe since it launched five years ago this month....
BY Michelle Herbison
Australians are more interested in brands offering them price point appeal, quality content and discounts than emotional appe....
BY Michelle Herbison
Watch this collection of fake advertising from Hollywood, from Al Pacino dancing for donut chain Dunkaccino, to Bill Murray d....
BY Peter Roper
Brisbane Airport has banned three advertising campaigns aimed at influencing attendees of the G20 summit from running on its ....
BY Peter Roper
Christine Khor, managing director of marketing recruitment specialist Chorus Executive, answers marketers' questions about wo....
BY Christine Khor
92% of marketers expect data to increase its contribution to their marketing efforts in the coming years, while more than 80%....
BY Michelle Herbison
As we prepare to enter the music festival season, Eventbrite head of marketing Australia, Laura Huddle, shares some insights ....
BY Marketing mag
Cricket Australia today showed off two new websites to media, and revealed the thinking behind its strategy that sees a growi....
BY Peter Roper
As advertising to the masses changes rapidly, out-of-home advertisers are exploring new ways to target audiences. Kirsty Doll....
BY Marketing mag
Digital skills are now a necessity for jobseekers in every industry, even beyond marketing, recruitment company Hays is warni....
BY Michelle Herbison
The wearable technology market in APAC's value is expected to more than quadruple to $US37 billion over the next five years, ....
BY Michelle Herbison
The business of promoting and distributing booze is changing as independent boutique producers make waves in the industry. In....
BY Michelle Herbison