NEWS
All leading international organisations have a Twitter account, and half of their leaders have active personal accounts on th....
Authorization
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NEWS
How a brand can differentiate itself from competitors, and win loyal brand followers, boils down to two essential elements, t....
OPINION
In the last week we've heard from a senior marketing commentator that: “the industry is as close to being on its knees as ....
OPINION
Anyone who knows me will know I'm a fan of The Bold and The Beautiful. My little sister and I have been watching Bold since i....
NEWS
To make an advertisement so powerful and emotive it brings your audience to tears says a lot for the talent behind the commer....
NEWS
In launching their new cider range, Kirin has gone to unique lengths in marketing and advertising their four fresh cider flav....
NEWS
GoldieBlox, a toy manufacturer creating toys for girls who want to be engineers has created one hell of a TV spot, smashing g....
NEWS
With 7000 marketers and brand partners around the world, collaborating on strategy development is a mammoth undertaking for U....
NEWS
Milk may have been a bad choice but this certainly was not. Car company Dodge have paired with Ron Burgundy, from the up-comi....
OPINION
The explosion of tablets and smartphones means more Australians are consuming content online than ever before. Digital subscr....
BY Paul Robson
OPINION
"I don't need media training as I know the company inside out and know how to manage myself when questioned." Is this y....
OPINION
The Greek philosopher Heraclitus said that the only constant in life is change. And boy was he right. We live in an age of co....
BY Thomas Mai
NEWS
It's been viewed almost 30 million times since it was uploaded to YouTube last Tuesday. The 76 second spot that's got everyon....
NEWS
KFC will be changing their red and white logo colours in favour of green and gold for the 2013/2014 cricket season as part of....
INTERVIEW
David ‘Scribbles' Scribner, now in the enviable position of being a marketer in charge of the company, reflects on the care....
NEWS
Aussie shoppers will be given the opportunity to purchase products they see on TV via Twitter. Glue Store has partnered with ....
NEWS
Jonas Brother tells: the most important things to millenials are looking good, feeling good and doin
Someone at Ad:tech New York thought it a wise idea to get Kevin Jonas, of teen pop group, The Jonas Brothers, to close the tw....
OPINION
Online community guidelines provide the foundation for your community. They are both your shield and your weapon when you go ....
NEWS
Cloud sales, marketing and customer service platform Salesforce.com will tomorrow announce the next generation of its offerin....
NEWS
Aussies are now spending on average 23.3 hours online each week, 3.5 times more than the 6.7 hours we were spending online ba....