NEWS
This year’s Media Futures survey from Starcom MediaVest Group predicts the increase in spending on owned and earned media i....
Authorization
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NEWS
In Australian media news this week, publishers report strong audience growth thanks to EMMA’s digital figures, Network Ten ....
OPINION
Monday means Off Brief! – a cartoon by Nic Atkinson that takes a light-hearted poke at marketing and advertising.
This w....
BY Nic Atkinson
VIDEO
Telstra’s director of corporate marketing, Inese Kingsmill has told the AANA's Marketing Dividends program that customer a....
SPONSORED
* This article is sponsored by and produced in association with Oracle to promote the Oracle Marketing Cloud white paper ‘M....
BY MM Partner
NEWS
Kellogg’s Nutri-Grain cereal is repositioning itself away from ‘Iron Man Food’ towards celebrating individuals who live....
NEWS
People need to stop worrying about flowers and chocolates and start worrying about getting on-message this Valentine’s Day,....
BY Peter Roper
OPINION
Love is a many splendored thing. When people are starved of it, they get angry and that’s never good for either brands or b....
OPINION
Rebecca Swift, director of creative planning, iStock by Getty Images, looks into the visualisation of love.
How lo....
NEWS
60% of consumers are negative, indifferent or ambivalent about ethical purchasing and less than half (41.5%) feel positively ....
INTERVIEW
Marketing and AMI chair Darren Woolley discuss the role of the professional organisation and his agenda for 2015.
....
BY Peter Roper
NEWS
The ACCC is conducting an inquiry into the wholesale beer market amid accusations that brewing giants are “locking” craft....
OPINION
Companies need to stop viewing customer experience as a series of discrete interactions, writes Andrea Dixon.
Customer re....
BY Andrea Dixon
NEWS
Ikea in the Netherlands has introduced a unique branded content idea to the world: Ikea Emoticons, the new way for people to....
NEWS
Sportsbet and Audi have plugged into the buzz around the Fifty Shades of Grey movie, opening in Australia tomorrow, by produ....
NEWS
Virgin Australia and Tourism Australia are targeting this year’s Oscars in a $4 million joint marketing campaign aimed at l....
BY Peter Roper
NEWS
Maggi Australia is the latest brand to produce a series of branded content videos targeted to tablet and mobile users via You....
NEWS
Fashion fans at London’s BFC Fashion Film event will transform their smartphones into virtual reality headsets to experienc....
OPINION
Wasif Kasim, strategic development manager at Salmat Digital, discusses the key elements of a great landing page that deliver....
NEWS
Coca-Cola has suspended its #MakeItHappy Twitter campaign after being tricked by blog site Gawker into reposting passages of ....
