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Nielsen is bringing its Online Campaign Ratings product into the Australia market, and with it online media ratings closer an....
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NEWS shares
The out-of-home advertising (OOH) industry enjoyed another solid increase in sales revenue in the first quarter of 2013. Reve....
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The latest reshuffle to hit Fairfax is led by the creation of a new national sales team which will represent all publications....
INTERVIEW shares
Vice president of ecommerce at omnichannel kitchenware retailer Sur La Table, Kevin Ertell stepped into the role nine months ....
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Another one bites the dust at magazine publisher Bauer Media (formerly ACP), with today's announcement it will close its door....
OPINION shares
This is the second article in a series of three by Michael Byers about measuring the value of product placement in Australia.....
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UK grocery giant Tesco are stepping it up a notch in the competitive space of customer loyalty programs, offering its Clubcar....
OPINION shares
In my recent post ‘Most websites are leaking money,' I covered two of the key reasons most websites are failing to convert....
BY Bri Williams
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Tiger Woods' infamous fall from grace all seems to be water under the bridge as far as Nike are concerned after the sports g....
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SBS has launched the identity of its new channel, SBS 2, with 16 to 39-year-old ‘hipsters' being the focus of the relaunch ....
NEWS shares
Business masterminds Dan Formosa (Smart Design USA founding member) and John Barratt (president and CEO of global industrial ....
NEWS shares
There are probably some basic requirements governing what makes for a good brand prank:
Believability: to a certain degre....
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The Australian Broadcasting Corporation (ABC) has just been voted Australia's most attractive employer at the third annual Ra....
OPINION shares
If you run brand promotions, competitions, Facebook promotions, or any other type of sweepstake, you should take a read of th....
OPINION shares
South by Southwest, or SXSW as it has come to be known, is a mecca for those involved in the tech start-up scene. The March ....
BY Mark Cameron
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By Jon Silver, Queensland University of Technology
In arguably the TV event of 2013 so far, House of Cards - a $100 millio....
NEWS shares
When you ask Wes Anderson and Roman Coppola to create a short film, you know what you're in for and, yet, have no idea what t....
OPINION shares
Marketing has always been about numbers - how much you spend on advertising versus the returns it gives you. It's always suff....
BY Aden Forrest
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Bowel cancer awareness organisation, The Jodi Lee Foundation, has today launched whatsh-tsyou.com to provide a public forum f....
NEWS shares
Japanese agency group Dentsu Inc announced today the completion of its acquisition of London-headquartered Aegis Group, takin....
