NEWS
The Commonwealth Bank has launched the latest part of their 'Can' campaign based around musician Steve Clisby's life-long lov....
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OPINION
By Andrea Carson, University of Melbourne
The Guardian's Australian editor-in-chief Katharine Viner did what man....
NEWS
Researchers at Murdoch University are comparing the Aussie love of sport with the nation's obsession with MasterChef. Dr Feli....
NEWS
Samsung's latest ad in the US features FC Barcelona star Lionel Messi and a chorus of singing street children. The children ....
NEWS
Vodka giant Absolut Vodka has released four million custom made bottles as part of it's new Absolut Originality range, that f....
NEWS
Do it yourself. It's an interesting thing to say to a customer, but that's exactly what 67% of people prefer if it means they....
NEWS
Wonder no longer, Dear Readers, the wait is over. The October-November 2013 issue of Marketing is out now available and is pa....
NEWS
Tourism Victoria and Visit Melbourne have launched a new interactive campaign called 'Remote Control Tourist'.
The campaig....
OPINION
The nature of the market today means there are many 'strategies' circulating out there: media strategy, engagement strategy, ....
NEWS
New research from the Interactive Television Research Institute at Murdoch University has rejected the wide-held belief that ....
INTERVIEW
Ken Roberts has pioneered the idea that if a communication is to bring about a business outcome then it should be executed ba....
NEWS
Dick Smith Electronics has launched a new retail concept, Move, at Westfield Bondi Junction. Move will sell 'fashion-infused....
NEWS
A new global research study into digital transformation reveals that while the potential opportunity is seen clearly by execu....
NEWS
US-based underwear company Fruit of the Loom is giving away 25,000 pairs of underwear to LinkedIn members who have recently s....
NEWS
Marketing values your feedback about Marketingtv as we strive to build a great video platform for Australian marketers.
Le....
NEWS
Vietnamese women have been found to be the exception in the otherwise 'prudent' Asian shopping market, a new survey has found....
NEWS
After taking a beating during to the 2008 global financial crisis, GE are back on top, and according to the corporation's CMO....
OPINION
This article was co-written by DG MediaMind's Jaime Singson
Not many years ago a video studio could make a livi....
NEWS
Australian consumers are increasingly showing their support for socially-worthy causes via their brand affiliations, and they....
NEWS
Advertising has come a long way since the first ever clickable online ad was sold in 1993. This infographic from Marin Softwa....