NEWS
Advertisers rejoice! A new study from New Zealand has found that the use of personal video recorders (PVRs) to watch TV has n....
Authorization
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NEWS
A new study has reaffirmed the fledging relationship between CMOs and CIOs and the key it can be to business success or failu....
NEWS
"It's a very sad thing that nowadays there is so little useless information."
That quote from the ever-acerbic Osc....
NEWS
Yahoo!7 has launched a locally-produced TVC in a push to raise awareness of Flickr, its online photo management platform, whi....
NEWS
News Corporation is getting set to eliminate third-party ad networks by introducing its own global advertising exchange offer....
NEWS
The Australian Competition and Consumer Commission (ACCC) has published its June 2013 quarterly report. In the period the wat....
NEWS
Greenpeace is continuing its feud with soft drink giant Coca-Cola by launching a website called 'Coke Refunds' - a parody of ....
OPINION
Have you ever wondered why election policies lack context and vision? Why they concentrate on frustratingly facile tabloid po....
BY Toby Ralph
NEWS
Taking the advice that CIOs and CMOs should be better friends (presumably from Marketing) Telstra are set to throw as much as....
INTERVIEW
From launching Australia's first ever online store to bringing Topshop back from near extinction, Prue Thomas has established....
NEWS
Facebook has released its Australian user metrics for the first time and proved just how much muscle it has in the Australian....
OPINION
It comes as no surprise that the purchasing decisions of today's consumer are heavily influenced by what they read on social ....
BY Roland Irwin
INTERVIEW
In the city of Bangalore, India, exists 'the hub'. In the last year alone it has executed more than 4000 marketing communicat....
NEWS
The Australian voting system can seem fairly complex to some, so activist group Get Up! has decided to try and explain the in....
NEWS
Air New Zealand has celebrated the change to New Zealand's same-sex marriage laws by facilitating a wedding ceremony 30,000 f....
NEWS
Rhonda and Ketut made their return to Australian television last night as the next instalment of AAMI's 'Safe Driver Rewards'....
NEWS
Big differences have emerged in readership data as new measurement system EMMA (Enhanced Media Metrics Australia) today rele....
OPINION
“If a word in the dictionary were misspelled, how would we know?” - Steven Wright
Sometimes your spell chec....
OPINION
As an marketing executive, when you walk through your office, you probably can't help but glance at passing computer screens.....
BY Ryan Reyes
NEWS
Eyewear retailer Optical Superstore is taking full advantage of the the federal election campaign, using a Rudd impersonator ....