NEWS
After the recent storm of Coca-Cola getting in the ear of Channel Nine to pull the Greenpeace ad, it seems the company is aga....
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NEWS
Cadbury have launched the latest addition to their Cadbury Dairy Milk Joyville campaign which focuses on their new range of l....
NEWS
Ten Network has won the rights to broadcast the 2014 Winter Olympics to be held in Sochi, Russia.
The Australian Financia....
NEWS
The winners of the Asian Marketing Effectiveness Awards were announced at an awards ceremony in Shanghai late last week.
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NEWS
Australians continue to buy 17.5 million print and digital newspapers each week. And of that, paid digital editions are on th....
NEWS
Melbourne has secured its own piece of online real estate after successfully passing rigorous technical and financial evalu....
OPINION
In just 60 seconds, over 168,000,000 emails are sent in the world, 695,000 status updates, 79,364 wall posts and 510,040 comm....
NEWS
The Australian Red Cross Blood Service has enlisted word of mouth agency Social Soup to successfully increase blood donatio....
NEWS
Huggies Brazil is really taking social media to a whole new level. It has developed a device that can send you a tweet when y....
NEWS
The Coca-Cola Company has pledged to display more calorie information on its packaging and decrease advertising aimed at c....
NEWS
Despite the best efforts of Greenpeace to get its anti-Coca-Cola TV spot across the line, Channel Nine has pulled the pin on ....
NEWS
The world of marketing is becoming incredibly rich in data, but unfortunately poor in insights. There is currently an infl....
NEWS
The ad “Set Fire to Your Hair", part of the “Dumb Ways to Die” campaign for Metro Trains Melbourne, has been awarded th....
NEWS
After years of using stick-thin swimwear models to promote campaigns, H&M has selected Jennie Runk, a size 12 from Americ....
OPINION
How advertisers can use social TV to their benefit
A world-first neuro study has served up some interesting facts on social ....
BY Seb Rennie
NEWS
News Limited has announced the launch of a new digital subscription service for The Daily Telegraph and Herald Sun called new....
NEWS
Tencent, China's largest online community with more than 780 million active users has partnered with Hamilton Island to broad....
OPINION
It has been dubbed the year of content marketing. Wherever you look, brands are slowly developing their own media empires, co....
NEWS
Retail Systems Research's (RSR) newest yardstick in the report, 'Tough Love: An In-Depth Look at Retail Pricing Practices' ....
OPINION
The Australian community is becoming increasingly aware - through government-funded education, mass media and social media - ....
