NEWS
Australians’ trust in institutions has dropped below 50%, the lowest since the 2009 global financial crisis, according to E....
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INTERVIEW
For years, Unilever’s male grooming brand, Lynx, was known for being edgy, controversial, and to many women, frankly, offen....
NEWS
Australian teenagers are spending the equivalent of three school days online every week, Nielsen’s eGeneration Report revea....
OPINION
Neil Shewan, managing director at Reading Room’s Melbourne office, discusses the capabilities of GPS’ more accurate cousi....
NEWS
Don't adjust your computer screen – we've just changed some stuff. Here's a rundown of the redesigned Marketingmag.com.au.
....
NEWS
The Lego Movie has been lauded as a success story in branded content by many since its release last year, further legitimisin....
OPINION
All this buzz about new wearable technology devices is ignoring the reality that they will have limited impact on real health....
OPINION
Steve Sammartino offers his take on how culture, commerce and technology is changing with this collection of reflections and ....
OPINION
Grant LeQuesne of MEC provides a fast take for how social media played throughout the Super Bowl XLIX.
During this y....
NEWS
CarsGuide has erected a cheeky billboard outside the head office of its main competitor Carsales, drawing attention to the co....
NEWS
KFC Australia has opened a swanky concept store in Parramatta with a custom menu and modern, urban decor.
It's the s....
NEWS
Media Monday: Alan Jones is airing a regular radio show on Brisbane’s 4BC, ABC’s coverage of the AFC Asian Cup Final reac....
INTERVIEW
In the latest episode of the AANA's Marketing Dividends series, Kellogg’s marketing director for Australia and New Zealand,....
OPINION
The most effective way to work with a celebrity is to get the brand to take the mickey out of them, writes Jonathan Pease.
....
OPINION
Monday means Off Brief! – a cartoon by Nic Atkinson that takes a light-hearted poke at marketing and advertising.
This ....
BY Nic Atkinson
NEWS
The Commonwealth Bank of Australia has overtaken ANZ to become the country’s strongest banking brand, according to the Bran....
OPINION
Patrick D'souza writes on the power of emotion.
Main image is a screenshot taken from this OWN TV video of Dr ....
NEWS
Qantas and Samsung have partnered to launch a new trial virtual reality in-flight entertainment service.
Customers i....
NEWS
Direct mail from companies remains highly influential to consumers despite the growth in digital media trends, a UK study has....
OPINION
Mercedes-Benz is bringing back its Maybach brand after 60 years. Tom McNamara and Irena Descubes of the ESC Rennes School of ....
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