OPINION shares
South by Southwest, or SXSW as it has come to be known, is a mecca for those involved in the tech start-up scene. The March ....
BY Mark Cameron
Authorization
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OPINION shares
By Jon Silver, Queensland University of Technology
In arguably the TV event of 2013 so far, House of Cards - a $100 millio....
NEWS shares
When you ask Wes Anderson and Roman Coppola to create a short film, you know what you're in for and, yet, have no idea what t....
OPINION shares
Marketing has always been about numbers - how much you spend on advertising versus the returns it gives you. It's always suff....
BY Aden Forrest
NEWS shares
Bowel cancer awareness organisation, The Jodi Lee Foundation, has today launched whatsh-tsyou.com to provide a public forum f....
NEWS shares
Japanese agency group Dentsu Inc announced today the completion of its acquisition of London-headquartered Aegis Group, takin....
NEWS shares
BBC World News and BBC.com today released the results of 'the largest global study to date' on the consumption of news in the....
OPINION shares
In this age of digital marketing, one might believe the days of outdoor and other traditional advertising platforms are numbe....
NEWS shares
German automaker BMW's new sound logo will be played at the end of television and radio spots in the hope of further engagin....
CASE STUDY shares
Campaign: Bye Bye Bank Rage. Hello Heritage.
Client: Heritage Bank
Agency: BCM Partnership
Technology: MediaMind
....
NEWS shares
A recent report out of Paris has revealed that television viewers globally watched an average of three hours and 17 minutes o....
OPINION shares
“Without libraries what have we? We have no past and no future.”
- Ray Bradbury
I'm a words man. It's what ....
NEWS shares
Social Soup, the Australian 'influence agency' is launching operations in the UK, and is already seeing success with a word-o....
OPINION shares
Marketing and product managers often say they need a range of ‘out-of-the-box' ideas to develop new products and to boost t....
BY Ken Hudson
OPINION shares
This is the first article in a series on the role of product placement in Australia. In this instalment Michael Byers discuss....
NEWS shares
Publishing its first forecasts for worldwide advertising expenditure in 2014, as well as revisions on 2012 and 2013 figures, ....
NEWS shares
The long-awaited coming together of Australian auditing bodies, the Audit Bureau of Circulations (ABC) and Circulations Audit....
OPINION shares
I'm always concerned when I see job ads running for social media managers of companies. I can't help but wonder if it's somet....
BY Yvette Adams
NEWS shares
Following its original lift-off and success in Australia, the debut of Cadbury's Marvellous Creations brand extension is set....
NEWS shares
Woolworths has launched its Easter lead-up outdoor ads with a unique twist: they emit the odour of hot cross buns.
With a ....
