NEWS
A single Facebook fan is worth on average $174, a 28% increase from 2010, according to new research.
The study, conducted ....
Authorization
This is the default dialog which is useful for displaying information. The dialog window can be moved, resized and closed with the 'x' icon.
NEWS
Buckle your seat belts, marketers, and have your moustache comb firmly on hand, because 2013 is set to bring more facial hai....
NEWS
The entertainment arm that will be spun off from News Corp has been given the name '21st Century Fox', its chairman and chie....
OPINION
By Clare McCausland, University of Melbourne
RMIT professor Sinclair Davidson has recently defended the actions of journal....
NEWS
The Qantas PR team has announced it is ditching its Twitter account and will instead be directing customers over to their n....
INTERVIEW
Topic sentence: Hyper-targeted advertising in social media is handicapped by low media format impact.
Ian Laur....
OPINION
Recently I was asked to evaluate technologies for a particular execution of a campaign. The key objectives being:
It must....
BY Kevin Brown
NEWS
It has only been a year since video streaming network Vevo launched in Australia, but already the network is reporting ....
OPINION
A company without customers is not a company at all.
I was reminded of this simple business principle at Adtech recently b....
BY Peter Harris
NEWS
Network Ten has entered into a period of exclusivity with Cricket Australia, that will last until the end of the month, for ....
OPINION
Gartner estimates that the market for mobile advertising will grow to $11.4 billion this year, driven by smartphone and table....
BY Rohit Dadwal
NEWS
A recent report from eMarketer finds that in 2012, B2C ecommerce passed a trillion dollars US in a single year for the first ....
NEWS
Seven Network continues to dominate in the metropolitan free-to-air advertising market with over 40% of media agency bookings....
OPINION
In the final instalment in our series about measuring the true value of product placement in Australia, Michael Byers looks a....
NEWS
Entertainment marketing continues to evolve with the latest Warner Bros Superman film trailer being projected to users via an....
NEWS
Samsung and the Sydney Opera House have entered into a three-year partnership that will see Samsung as the tourist attraction....
NEWS
Companies are furious that their ads are being displayed on highly offensive Facebook pages, The Times has reported.
Vodaf....
NEWS
In the biggest marketing campaign in the company's history, Canon yesterday launched the consumer-focused 'No One Sees It Li....
NEWS
McDonald's has been forced to apologise after an ad that appeared in the Boston subway system was deemed insensitive and o....
OPINION
Website analytics provide a wealth of information, and even the free Google Analytics is well supported by myriad graphs and ....
BY Joe Barber
