NEWS
As part of the global expansion of the Effie Awards, Effie Worldwide has announced the launch of the Effie Asia-Pacific progr....
Authorization
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NEWS
Marketing is facing a paradigm shift, according to self-styled 'global futurist', Anders Sorman-Nilsson, but he has warned th....
OPINION
'Never in the history of marketing has so much been known by so many.'
You'll forgive the obvious pastiche of Churchill's ....
NEWS
In a world where every brand has a digital soapbox, it's what you say that draws a crowd. But filling a digital content pipel....
NEWS
If you need a lesson on how to make a fairly unglamorous subject bloody hilarious look no further than the good people of tam....
NEWS
Google has continued its push to shake up the TV space by launching a small, cheap device for streaming internet content to u....
NEWS
Sir Martin Sorrell has reacted to the Omnicom and Publicis merger unvelied in Paris this week as WPP, of which he is CEO, fa....
OPINION
This article by Ray Kloss, head of marketing for SAP Australia and New Zealand, was first published in the June-July issue of....
OPINION
I wasn't at the Adobe summit but I saw a great summary recently. Data continues to be the buzzword in the industry at the mom....
BY Nick Wokes
OPINION
Ryan Bonnici continues his three-part series on mastering the art of marketing automation by going ‘Beyond the Basics'. Cat....
BY Ryan Bonnici
NEWS
Not everyone is convinced of the merits of the announcement that advertising rivals Publicis Groupe and Omnicom will merge to....
NEWS
The world's largest advertising company has been formed with the historical merging of Publicis Groupe SA (PUB) and Omnico....
NEWS
The launch of Audi Australia's first ever locally-produced campaign signals the German auto-maker's plan to overtake rivals i....
NEWS
Mi9 has launched Bing Ads in Australia and New Zealand to help Microsoft and Nine Entertainment be better positioned to compe....
NEWS
Australian rules football is understood to be the first major sport in Australia to build an online research panel that is ....
NEWS
Facebook's shares have skyrocketed after its announcement that 41% of its ad revenue came from mobile, compared to the 30% of....
OPINION
Gamification is growing fast in its use across a wide spectrum of industries even though it is not, technically, a new idea; ....
OPINION
For all marketers today the key challenge is to be relevant to customers at every touchpoint. On the web, it's maximising eve....
NEWS
Most online publishers are offering native advertising to clients, but agreement on the definition and characteristics of wha....
NEWS
The introduction of Facebook graph search has marketers and data-miners jumping for joy to the point where I can almost hear ....