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NEWS
Vietnamese women have been found to be the exception in the otherwise 'prudent' Asian shopping market, a new survey has found....
NEWS
After taking a beating during to the 2008 global financial crisis, GE are back on top, and according to the corporation's CMO....
OPINION
This article was co-written by DG MediaMind's Jaime Singson
Not many years ago a video studio could make a livi....
NEWS
Australian consumers are increasingly showing their support for socially-worthy causes via their brand affiliations, and they....
NEWS
Advertising has come a long way since the first ever clickable online ad was sold in 1993. This infographic from Marin Softwa....
NEWS
Just days after Coles revealed its project with British celebrity chef Heston Blumenthal, Woolworths has announced a partners....
INTERVIEW
Online communities have been around since, well, there's been an online, but the rapidly evolving age of social media has thr....
BY Susi Banks
NEWS
Fox FM's long-standing breakfast radio announcers Matt Tilley and Jo Stanley have announced they won't be returning to the ....
NEWS
The battle for share of the fantastical-chocolate category is heating up after the launch of Nestlé's Wonka brand range of c....
NEWS
'Content is king' - it's an annoyingly over-used phrase, yet it captures the essence of the present-day marketing scene.
N....
BY Jay Swansson
NEWS
Nestlé's global headquarters is preparing to axe under-performing brands in an attempt to improve the company's performance.....
NEWS
Mondelēz International's top-selling premium French coffee brand Carte Noire has launched a dramatic new campaign for its A....
NEWS
Multiscreen ad management company, DG, and revenue acquisition management platform, Marin Software, this week announced an in....
OPINION
It surprises me that our local marketing industry hasn't yet embraced the AFL and NRL Grand Finals as the marketers in the US....
NEWS
Audi Australia has announced the winner of its interactive 2013 brand campaign, 'Land of Quattro, a global campaign theme tha....
NEWS
Indicators of affluent consumers are becoming more subtle and difficult for brands and people to detect, with most people tha....
NEWS
After partnering on a range of Christmas desserts, Coles and world-renowned chef-wizard Heston Blumenthal have formed a partn....
NEWS
Intel has recruited teenager Jack Andraka, a teenage boy from the US who discovered an early detection test for pancreatic ca....
OPINION
By Andrew Warren
Australia's 'big three' surf brands have found themselves in choppy financial waters.
Last w....