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Online ad spend grew 18% year on year to hit $3.3 billion in 2012 with mobile and video showing the strongest growth.
IAB ....
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NEWS shares
Eighty-five years down the illustrious moviemaking path, Hollywood's ‘night of nights' will now be known quite simply, and ....
INTERVIEW shares
NPD SERIES ROADMAP
Part One: Necessity is the mother of innovation
Part Two: The big idea
Part Three: Building the product....
OPINION shares
The concept of ‘refer-a-friend' marketing has been around since... well, probably since marketing began. What better way to....
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Digital industry body AIMIA has appointed Tim O'Neill of digital agency Reactive as its new national president.
O'Neill wi....
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A renewed innovation push from 110-year old company Sodastream will see it co-release a sparkling water dispensing fridge wit....
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BMW will be the official sponsor for the launch of The Sydney Morning Herald and The Age compact editions, which Fairfax does....
INTERVIEW shares
Joe Pulizzi likes the colour orange. In fact, the founder of the Content Marketing Institute likes it so much so he opened Co....
OPINION shares
Major marketing investment in social media channels is delivering great customer experiences, but is it sustainable?
Socia....
BY Matt Travers
NEWS shares
Australia's FMCG manufacturers raised the bar on innovation at last night's Product of the Year awards in the face of increas....
NEWS shares
Perceptions of conditions for marketers improved strongly across Asia Pacific in February, according to Warc's Global Marketi....
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Research firm Ipsos has installed Fairfax Media executive Simon Wake to lead the new print readership survey when it is relea....
NEWS shares
In an interesting finding regarding the competitive travel insurance marketplace, a report released by international customer....
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Consumers want better experiences from brands' websites and Facebook pages, but email remains their preferred communication c....
OPINION shares
So now that you know how to define ROI in social media and how to grow your audience, this month Mark Cameron looks at how to....
BY Mark Cameron
OPINION shares
The rise of mobile devices in Australia - we have one of the highest smartphone penetrations in the world - means the market ....
BY Danny Gorog
NEWS shares
It's time to forget the ‘second screen' and focus on mobile, with social the “crack that drives mobile addiction”, mark....
NEWS shares
In 2012 NAB was the most customer-centric consumer bank, Aldi the best supermarket, Myer the best department store and Virgin....
NEWS shares
Google is working on a tool that will integrate customer and campaign data with its website analytics tool in a bid to combin....
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Winnebago Australia has announced a rebranding of all motorhomes effective 28 February 2013.
Avida Motorhomes is the new n....