CASE STUDY
In this marketing case study, learn how Audi Australia's 'Land of Quattro' campaign increased test drives by 28% and was the ....
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OPINION
Which brands are winning with product placement? Just look around, writes Michael Byers.
Australian prime time TV ....
NEWS
In Australian media news this week, PR agency Webar Shandwick reveals new insights into the digital lives of journalists, Ba....
OPINION
Let's go Off Brief! - a cartoon by Nic Atkinson that takes a light-hearted poke at marketing and advertising.
This week, N....
BY Nic Atkinson
OPINION
The Valos Advantage examines the technical skills needed and the implementation challenges CMOs face. This time Michael Valos....
OPINION
Few brands will continue to deliver great experiences beyond the World Cup finals, writes Robbie Robertson. Yes, it's somethi....
NEWS
Domino's launches ‘Pizza Mogul', a program that lets customers create and market their own pizza and earn money from sales.....
BY Peter Roper
NEWS
The 10 most popular marketing articles from Marketingmag.com.au for the work week ending Friday 11 July 2014.
1. Br....
NEWS
Mark Buckman is to leave Telstra and return to the UK for personal reasons, leaving the telco needing to find replacement hea....
BY Peter Roper
OPINION
There's no typical price for a mobile app campaign, writes Paul Lin, but here are some useful ways to determine what a reason....
BY Paul Lin
NEWS
Carlton Draught is going retro for its 150th anniversary, reviving some of its iconic, moustachioed marketing including a lim....
NEWS
After Nike all but claimed World Cup victory earlier in the week, Adidas has hit back with a combination of blows, talking up....
BY Peter Roper
OPINION
A great creative demarcation is underway, and consumer pop culture 2.0 is up for grabs. Advertising agencies that want to sur....
NEWS
Virgin Mobile is making fun of Australians' smartphone habits in its new integrated campaign featuring Glee star Jane Lynch.....
NEWS
Myer has appointed Westfield executive Gary Williams to the strategy position left vacant by CV-fudger Andrew Flanagan.
&nbs....
BY Peter Roper
OPINION
Your true customer picture may upset the design agency, piss off your marketing guru and make that three-day internal strate....
INTERVIEW
Catapult, the Australian company that invented GPS and data tracking devices worn by elite athletes to optimise performance, ....
BY Peter Roper
NEWS
Marketing jobs are on the rise this year, with 56% of employers planning to increase permanent marketing staff levels, and 37....
NEWS
Schweppes Australia has extended its Cottee's cordial brand into the fruit juice category. Cottee's Fruit Crush aims to be a ....
NEWS
Athletes sponsored by alcohol brands show greater problem drinking behaviour than those without alcohol sponsorship, accordin....
