NEWS
New research into Asia-Pacific consumers' feelings towards customer service has painted a common picture of poor customer ser....
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NEWS
New research conducted by the World Advertising Research Council (WARC) and the Mobile Marketing Association (MMA) has found ....
NEWS
Qantas and MasterCard have launched their "next generation" Frequent Flyer card with the airline hoping to hit 10 million mem....
OPINION
With the media crying foul against the control of the big supermarkets and the ACCC asking some tough questions, it would be ....
BY Lee Naylor
CASE STUDY
Winner - The Monkeys' Oak Reverse Robberies campaign was the winner of both the ‘Brand Loyalty' and the ‘Social Media Ma....
FEATURE
Whether online or off, experience is key for customer-centric fashion brands, finds Sarah Kempson, but intense interest from ....
OPINION
I'm a businessman, but I'm also a consumer, and I've become increasingly frustrated with advertisers sending me to search eng....
NEWS
Australians will spend less than half of what they spent on Mum for Mother's Day on poor old Dad this year, new IBISWorld res....
NEWS
TV is by far the favoured medium when it comes to this year's election campaign, with 93% of the ALP's ad spend and 96% of th....
NEWS
NewsLifeMedia is investing in a multi-million dollar marketing campaign behind the launch of its new print title, taste.com.....
OPINION
Customer journey mapping and experience design are among the most powerful tools marketers can use for innovating and meeting....
OPINION
For over a decade, Karl Treacher has been stumped, trying to answer the question of why more organisations don't invest in ex....
NEWS
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In the so-called 'digital age', if knowledge is power, data is its currency.
According to ....
OPINION
Big data and a lack of financial resources are the biggest obstacles for marketers when it comes to driving customer insights....
NEWS
Advertisers rejoice! A new study from New Zealand has found that the use of personal video recorders (PVRs) to watch TV has n....
NEWS
A new study has reaffirmed the fledging relationship between CMOs and CIOs and the key it can be to business success or failu....
NEWS
"It's a very sad thing that nowadays there is so little useless information."
That quote from the ever-acerbic Osc....
NEWS
Yahoo!7 has launched a locally-produced TVC in a push to raise awareness of Flickr, its online photo management platform, whi....
NEWS
News Corporation is getting set to eliminate third-party ad networks by introducing its own global advertising exchange offer....
NEWS
The Australian Competition and Consumer Commission (ACCC) has published its June 2013 quarterly report. In the period the wat....