NEWS
Harley-Davidson is embarking on an innovative co-creation and market research project with its new electric motorcycle, Proje....
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OPINION
Brand chatter will happen whether you like it or not. But it is much, much better with your brand's involvement, writes Kat....
BY Kathy Benson
NEWS
Supercomputer and gameshow champion Watson is being put to use in the call centre through a new partnership that will see IBM....
BY Peter Roper
NEWS
The Unilever Sustainable Living Young Entrepreneurs Awards is inviting young Australians to produce innovative sustainable bu....
OPINION
There's more to the motor city's rebirth than cheap rent and government subsidies - but you'll need to bring your own dash of....
NEWS
Marketing is pleased to announce that Michelle Herbison has been appointed to its editorial team.
Michelle Herbiso....
BY Peter Roper
NEWS
Myer is red faced after being forced to fire Andrew Flanagan, a new executive recruit who fabricated details of his CV.
&....
BY Peter Roper
NEWS
The International Maritime Organisation's 'Day of the Seafarer' campaign aims to say thank you to the 1.5 million seafarers w....
OPINION
One of the hardest things in business, as you know, is knowing where to focus your attention to get the best result. When so ....
BY Bri Williams
NEWS
OPSM is kicking off a campaign for parents to screen their children's eyes at home with Penny the Pirate, an innovative free ....
NEWS
Research consultancy TNS has announced a novel approach to research that applies the principles of behavioural economics to t....
BY Peter Roper
NEWS
Brand health versus sales volume - it's a delicate and often misunderstood conundrum that only those deep in the marketing tr....
OPINION
Monday means Off Brief! - a cartoon by Nic Atkinson that takes a light-hearted poke at marketing and advertising.
This we....
BY Nic Atkinson
NEWS
Wikipedia is cracking down on bias, such as that caused by edits made on behalf of brands, with a new requirement for all pai....
NEWS
The list of Australian Cannes Lions winners has grown with RSL Australia and the Transport Accident Commission each taking go....
NEWS
POST-CANNES UPDATE: Six of the 10 most popular YouTube advertisements since Cannes 2013 picked up awards at the 2014 Cannes L....
OPINION
Tom Ollerton, global marketing director, We Are Social, writes that an opportunity for brands and retailers begins after a sa....
NEWS
In Australian media sector news this week, The Readership Works and Ipsos have launched EQ, a new development to the Enhance....
BY Peter Roper
OPINION
If you work in digital marketing and haven't been stuck under a rock for the last couple of years, you'll be raising an eyebr....
NEWS
The 10 most popular marketing news and opinion articles from Marketingmag.com.au for the work week ending Friday 20 June 2014....
