NEWS
Digital marketing is not about content, it's about context, says, Ron Faris, head of brand marketing at Virgin Mobile USA. G....
Authorization
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NEWS
Three-quarters of people reach for a smartphone or tablet as well as the remote control when sitting down to watch TV, a glob....
NEWS
It was purchased for a cool US$1 billion dollars, but who exactly is using Tumblr, and why should marketers care?
Tumblr h....
NEWS
The age of the social customer is changing segmentation practice for marketers. Traditional approaches can be time consuming ....
NEWS
IAB Australia this week launched its Social Media Comment Moderation Guidelines to clear up confusion in the business communi....
NEWS
The Academy of Marketing Science has named John Zeigler Global Marketer of the Year in recognition of his successful 30-year ....
OPINION
Social media usage Australia
Every couple of months or so I like to look at the available statistics for social media usage ....
BY Mark Cameron
OPINION
These days, most of us spend a fair proportion of our day with our heads buried in a screen of some sort, be it our desktop, ....
BY Robert Stock
NEWS
The times they are a changin'. Unemployment, recession and the ever evolving gender roles has seen, according to recent censu....
NEWS
The Qantas kangaroo is set to make its film debut after the announcement that Disney and Qantas have engaged in a marketing t....
INTERVIEW
Caroline Ruddick, head of marketing at Australia's largest B2B accounting software company, tells Marketing how a mixture of ....
NEWS
Whether you're embarking on the PR journey for the first time or wanting to change your current PR consultants, it's importan....
OPINION
Australians are avid consumers of social media and many companies have engaged staff to tweet, share and blog. But how do you....
BY Aden Forrest
NEWS
Despite a clear recognition of the benefits of cross-channel marketing there exists a sizeable knowledge gap among Australian....
NEWS
How can you make a bottle of water organic? Well according The Australian Competition and Consumer Commission (ACCC), you ca....
OPINION
Kevin Rudd may be back but I'm not sure it heralds the beginning on a new era of enlightened and dispassionate reporting in t....
OPINION
As a market research group that conducts a lot of research in the new emerging technologies space, we often get asked about o....
CASE STUDY
Campaign: Implementing a data-driven email marketing platform
Client: Jeanswest
Agency/tech partner: Responsys
Backg....
NEWS
The technology giants might not like it, but new research has found that the similarity between Apple and Samsung's products ....
OPINION
This article by Tara Lordsmith, general manager marketing for Simplot, was first published in the June-July issue of Marketi....