NEWS
Community TV network Aurora has taken fan engagement to the next level, allowing fans of the station's ‘cult' show Pete Boo....
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NEWS
Recent figures show 66% of the media industry expect automated media buying to increase next year. The Festival of Media Glob....
NEWS
Welcome to our new weekly post, 'infographic of the week' where we bring you an informative infographic that has caught ou....
FEATURE
The most interesting thing about branded content is not that it's suddenly resurgent, but what it's poised to become.
Indu....
OPINION
I'm often bemused at - and getting increasingly tired of - the inward-looking discussions in the research industry about why ....
BY Peter Harris
NEWS
A comprehensive marketing campaign is currently underway to promote Chinese home entertainment and whitegoods brand TCL's fla....
NEWS
Social media advertising revenue is expected to grow by more than 18% over the next five years and be worth $11 billion by 20....
NEWS
The SodaStream ad that was banned from being played at the Super Bowl in the US is set to hit Australian television scree....
NEWS
European fashion house Louis Vuitton has been accused of promoting prostitution after its models, including Cara Delevingne a....
OPINION
One of the hottest topics in marketing today is how to make the best of all the communications channels now available. Brands....
NEWS
It seems social data analytics are becoming so advanced they can now track the movements of Jesus Christ himself. (Sort of.)
....
NEWS
The Cartoon Network's 10th 'New Generations' survey was released today and has revealed kids have a spending power of $1.6 b....
NEWS
Despite Apple's iOS and Google's Android mobile operating systems battling neck and neck for share of the smartphone market i....
OPINION
Could social gaming provide fresh and relevant opportunities to engage voters during an election year?
The 2012 US Preside....
NEWS
B2B Big Plays is proudly delivered twice a month by B2B Marketer, Australia's largest B2B marketing group.
....
NEWS
Fairfax's chief operating officer of Metro Media, David Hoath, is the latest head to roll as part of the Fairfax restructure ....
NEWS
Banks aren't using online banking properly, Australian mobile marketing firm, BanterMob, has claimed. The group studied 42,00....
NEWS
‘The Internet rules' is the message today from Google, after the latest Australian Bureau of Statistics (ABS) statistics to....
NEWS
A study has found that Muffin Break is the most 'habitual' brand, meaning consumers are most likely to engage with this produ....
NEWS
YouTube's ad leaderboard for March has seen Pepsi rein supreme, garnering over 33 million views for its spoof video ‘Pepsi....