Michelle Bridges 12 Week Body Transformation (12WBT), the fitness program, battled a legal and brand management challenge whe....
BY Michelle Herbison
Lack of financial resources is stopping 53% of working Australians from living their dreams, according to new research publis....
BY Michelle Herbison
Double Trouble is a co-blog of sorts. This time, Kate Edwards and Bram Williams tackle a topic between them, which is...
&....
BY Marketing mag
As procurement's influence over marketing decisions grows, is the increasingly close relationship between the two departments....
BY Michelle Herbison
The Australian Catalogue Association (ACA) has hosted the 23rd Annual Australian Catalogue Awards. Here are the winners.
....
BY Michelle Herbison
Fairfax Media's Saturday insert Good Weekend magazine is celebrating its 30th anniversary with a trade campaign starting with....
BY Michelle Herbison
Campaign: 'Manesia'
Client: Foxtel's A&E channel
Agencies: MediaCom, MediaCom Beyond Advertising, Foxtel Networks A....
BY Marketing mag
Executive recruitment specialist Christine Khor answers your job-seeker questions. Today's question is:
"I've noticed i....
BY Christine Khor
Monday means Off Brief! - a cartoon by Nic Atkinson that takes a light-hearted poke at marketing and advertising.
This we....
BY Nic Atkinson
In this series finale, Ken Murray shares the three overarching principles that represent the thought process behind his entir....
BY Ken Murray
In Australian media news this week, the BBC's global arm has gained significant ground on CNN for the title of most popular g....
BY Marketing mag
Beer brand Hahn has launched a program called 'JumpStart' that offers entrepreneurs financial and mentoring rewards for their....
BY Peter Roper
A survey of Australian businesses has found that legacy ERP systems are a major bottleneck for innovation, but if the 'cost o....
BY Marketing mag
Brand partnerships can be like a dream marriage... or a nightmare. Zinc's Rob Macolino shares his three must-dos and three m....
BY Marketing mag
Google has announced the end of its authorship program with a final move to stop showing authors' names in search results. Th....
BY Michelle Herbison
It only launched last week, but already brands are testing out Hyperlapse, the new app by Instagram for shooting time-lapse v....
BY Marketing mag
UPDATE 29 August 2014: The poll is now closed. See the results below. Thank you to everyone who voted to help us determine th....
BY Peter Roper
The four-screen scenario for brands requires some radical rethinking of brand engagement, writes Victor Corones, chief invest....
BY Marketing mag
Karl Treacher writes that the successful CEO of today and tomorrow will be less MBA and more NPS.
I've never rea....
BY Karl Treacher
Cloud storage brand Dropbox has announced new features for individual users, bringing consultants and freelancers up to speed....
BY Michelle Herbison