CASE STUDY
Campaign: No Place Like Home
Client: Bulla Dairy Foods
Agency: The Bridge
Background
When The Bridge wa....
Authorization
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NEWS
The average Aussie is a video gamer, according to a Bond University study released today, reporting that the typical gamer pr....
NEWS
Some interesting new research has been released by audience measurement system, EMMA, that has found the number one driver o....
OPINION
Last weekend saw soft drink giant Mountain Dew take their animated 5-second Vine videos away from social media platforms and ....
BY Simon Dell
NEWS
The Audited Media Association of Australia (AMAA) today announced the launch of a new audited website measurement service tha....
NEWS
News Corp Australia's mX masthead is being temporarily renamed EminemX today to promote the hip hop artist's tour of Austra....
NEWS
...very very happy.
You may have noticed that Marketing mag has been promoting a subscription drive held by our publisher,....
NEWS
The good people at Content 4 Demand have created an infographic, based largely on results from the 'Demand Gen Report 2013 B....
NEWS
Overall value is proving to be, well, more valuable than low promotional prices, according to new Nielsen research. Topline g....
NEWS
Susi Banks looks at companies and brands of the future, writing for Marketing in Australian exclusive coverage of the inaugur....
BY Susi Banks
NEWS
Jestar is launching 'Dream Terminals' in shopping centres around the country. Brand experience agency, Urban, is behind the t....
NEWS
Masterchef, Status Quo singing 'Down Down', Curtis Stone, One Direction, My Kitchen Rules, Heston Blumenthal and of course, ....
NEWS
A rebranded Australian Marketing Institute (AMI) last night revealed the winners of the 2013 Awards for Marketing Excellence ....
OPINION
By Dan Hunter, professor of intellectual property and innovation, Queensland University of Technology
Virtually ....
NEWS
Is it hard to go viral? Only if you want to keep some respect, it seems. From the same production company that brought you 'F....
BY Peter Roper
NEWS
It's mid-October, the Christmas season is upon us once more and Coles has kicked it off by launching a new campaign featuring....
OPINION
Whether it's to drive traffic, secure more conversions, or maximise revenue, bid optimisation is the linchpin of any effectiv....
BY Roland Irwin
NEWS
In Part One of 'Integrating social', we spoke with several Australian FMCG and service brands that have achieved significant ....
NEWS
Hi <firstname, fallback='there'>,
We've written a fair bit on personalisation in recent times, going hand in hand wi....
NEWS
Are you a digital marketing manager? A social media whizz? Or maybe you're more of a marketing generalist? Well, you're all....