NEWS
Television's social media monitor has arrived in the form of Nielsen Twitter TV Ratings as Nielsen has announced its full su....
BY Jerry Hsieh
Authorization
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NEWS
The C-suite forms an intricate web of relationships, according to a global study by IBM, with the CEO working side by sid....
OPINION
According to the Australian Government Department of Industry, the Australian manufacturing industry contributes over $10....
BY Rajab Karume
CASE STUDY
Campaign: Lonely Planet 40th anniversary campaign
Client: Lonely Planet
Agency: E2
Background
Start....
OPINION
As a consultant I sometimes spend more than a reasonable amount of time on planes. Recently I travelled between New Zealand a....
BY Mark Cameron
NEWS
The APAC Effie celebrated the winners of the 2014 Awards at its Awards Gala in Singapore last night, presenting a total of 56....
NEWS
Campaigns that utilise digital OOH media and smartphones to create interactive experiences are on fire. The latest one to com....
OPINION
CEO of DDB Group Australia, Chris Brown, writes on the 'Rule of Four' - the criteria customer experiences must deliver in or....
NEWS
Westpac has launched a new campaign to promote The Westpac Bicentennial Foundation in the company's first step towards celebr....
NEWS
MarketingTV reports from the DT Melbourne office during its 24-hour hackathon to develop ways to leverage wearable technology....
NEWS
Global beer brand Heineken has partnered with over 40 'legendary' individuals from the worlds of sport, entertainment and art....
NEWS
This morning, Marketing played host to the inaugural Food For Thought breakfast, a series of intimate events on focused topic....
OPINION
In life and in business, it is important to think about how each of us is conveyed. For years it became really trendy to focu....
BY Stan Gordon
NEWS
The Lego Group has announced the appointment of current head of sales Troy Taylor (not pictured) as the new head of marketing....
OPINION
Marketing budgets have contracted, while business expectations and customer expectations continue to grow. Budgets are alread....
NEWS
A study conducted by global public relations firm Weber Shandwick has revealed a rising social movement ignited by the digita....
NEWS
As brands continue to blur the line between advertiser and creator, YouTube has introduced a Brand Channel Leaderboard to rec....
NEWS
The April-May 2014 issue of Marketing is now on sale on newsstands, for most digital devices via Zinio (and specifica....
NEWS
A new report looking into co-creation and a 'collaborative economy' has outlined that sharing online through sites like Airb....
NEWS
More than half of global marketing leaders surveyed say they have greater responsibility for revenue growth and 61% say data ....
