NEWS
The world's largest advertising company has been formed with the historical merging of Publicis Groupe SA (PUB) and Omnico....
Authorization
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NEWS
The launch of Audi Australia's first ever locally-produced campaign signals the German auto-maker's plan to overtake rivals i....
NEWS
Mi9 has launched Bing Ads in Australia and New Zealand to help Microsoft and Nine Entertainment be better positioned to compe....
NEWS
Australian rules football is understood to be the first major sport in Australia to build an online research panel that is ....
NEWS
Facebook's shares have skyrocketed after its announcement that 41% of its ad revenue came from mobile, compared to the 30% of....
OPINION
Gamification is growing fast in its use across a wide spectrum of industries even though it is not, technically, a new idea; ....
OPINION
For all marketers today the key challenge is to be relevant to customers at every touchpoint. On the web, it's maximising eve....
NEWS
Most online publishers are offering native advertising to clients, but agreement on the definition and characteristics of wha....
NEWS
The introduction of Facebook graph search has marketers and data-miners jumping for joy to the point where I can almost hear ....
OPINION
Sometimes reality is perfectly reflected by research. This happened to me last week. My daughter tried jeans at the local Wes....
NEWS
LinkedIn has announced the launch of LinkedIn Sponsored Updates which will allow companies to promote business content such a....
OPINION
I've been attending music festivals since I was old enough to fake my age, and a lot more after I became a music journalist b....
OPINION
We are at a crossroads, writes Josh Capelin. No longer can rigid marketing plans be made once a year and stuck to. Audiences ....
BY Josh Capelin
NEWS
Coca-Cola Australia has announced it will commit to help fight the issue of obesity in Australia with a television commercial....
NEWS
The top three most trusted brands are unchanged from last year, with healthcare brands Dettol, Band-Aid and Panadol being v....
OPINION
Want better, more original ideas?
A good starting place is to consider what sort of mood you are in.
A meta-analysis co....
BY Ken Hudson
NEWS
Customer relationship management software vendor Salesforce.com has announced that its widely-used Radian6 social media liste....
NEWS
Online retailer, Shoes of Prey, have been named the inaugural winners of the Australian Retail Association's 2013 Kogan Aus....
NEWS
The royal baby is finally here (not here exactly but you know what we mean) and for the thousands of journos and well-wisher....
NEWS
Indonesian airline Garuda Indonesia has launched its latest global brand campaign to coincide with an Asian tour by Liverpool....