OPINION
China's largest ecommerce site Alibaba broke its sales record on Tuesday for the annual ‘Singles Day', a celebration slight....
Authorization
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OPINION
Increasing your brand's penetration is all about being a cheating jerk, writes Chris Ott. His furious encouragement of this m....
NEWS
YouTube's music subscription service, Music Key, will offer offline and background listening on mobile to full albums and cur....
NEWS
Customer satisfaction does not equate to loyalty. Market researcher GfK has quantified what marketers have long feared - that....
NEWS
Most of the discussion around native advertising this year has been around the what, the who and the how. But Mindshare Austr....
OPINION
Much has been written recently about marketing and advertising's increased interest in behavioural science / behavioural econ....
NEWS
This week we got two things in our inbox that beg to be held up side-by-side and examined: two separate rankings of place bra....
BY Peter Roper
NEWS
The internet's ability to keep companies accountable will result in a future world where “all companies are good because ba....
INTERVIEW
The latest episode of Marketing Dividends presented by AANA features Matt Tapper, National Marketing Director of Lion gi....
NEWS
It's almost summer in Australia, and Coca-Cola has launched its biggest packaging-based campaign since 'Share a Coke', wi....
BY Peter Roper
OPINION
Ken Murray kicks off a series where he'll be sitting down with colleagues and contacts from a diverse range of disciplines, t....
BY Ken Murray
FEATURE
The seemingly sudden popularity of locally-produced spirits is rocking Australia's marketplace for alcoholic beverages. To wr....
INTERVIEW
Lenovo's legacy and acquisitions in the personal computing and server spaces has cemented a strong position in business marke....
BY Peter Roper
NEWS
A new forecast nominates 2020 as the year that half the world's population is connected to mobile internet, and the forecast....
OPINION
Lengthy pitch processes can be a waste of time and resources for both marketers and agencies, argues Jocelyn Hunter. Here she....
NEWS
Apple's Phil Schiller has topped the 2014 Forbes list of the world's most influential CMOs for the third year in a row.
This....
OPINION
The future of personal data will see people demand that their data to stop being just 'numbers' and start becoming 'meaning',....
BY Mark Cameron
NEWS
In Australian media news this week, Better Homes and Gardens prefers Emma's figures to Roy Morgan's, more than half of newspa....
NEWS
Australia's largest international chamber of commerce, the American Chamber of Commerce in Australia (AmCham), has rebrande....
BY Peter Roper
OPINION
Monday means Off Brief! - a cartoon by Nic Atkinson that takes a light-hearted poke at marketing and advertising.
This we....
BY Nic Atkinson
