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Intent to make major purchases among Australians skyrocketed at the end of last year, according to Nielsen, leading the resea....
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NEWS shares
News sharing on Twitter in 2012 was dominated by broadsheet content with Fairfax and the ABC outstripping News Limited, while....
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Shazam, the second screen app that tags music, TV shows and ads to unlock related content, has announced the opening of an Au....
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Staying ahead of the game. Being proactive. Reading the play. These are the type of terms marketers have drilled into their e....
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From the hundreds of millions spent on media time alone by around 65 TV advertisers rises a few select executions from this y....
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With the release of the latest KPMG figures for the July to December 2012 half in, the results are not pretty for some networ....
OPINION shares
Public relations is one of the most effective ways of gaining media coverage to promote your business and build a reputation.....
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Within minutes of the power failing during the third quarter of yesterday's Super Bowl at the New Orleans Superdome, Oreo spr....
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Nine's social TV app, Jump-in, will let viewers of The Block All Stars take virtual tours of the houses renovated on the show....
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Brands such as Campbell's Soup, Nike and PepsiCo are courting start-up companies for not just new product ideas but also for ....
INTERVIEW shares
NPD SERIES ROADMAP
Part One: Necessity is the mother of innovation (this article)
Part Two: The big idea
Part Three: Build....
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The rapidly growing popularity of combat sport Mixed Martial Arts (MMA) in Australia has been given a boost and a targeted me....
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This month, I've been working with a few people in the market research industry, where structural change and economic factors....
BY Jon Manning
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Around 40% of shopping-related Google searches now come from smartphones or tablets, a study by the search giant has found.
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The final 2012 quarterly results are in for social network giant Facebook and it seems that users are becoming increasingly m....
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Social Media News' January compilation of social network visitation in Australia reveals drops in account numbers for Faceboo....
OPINION shares
Below is a marketing manifesto of the big shift we are all living through. In fact, it's a business manifesto of what is alre....
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Developing a social media marketing strategy that works for your organisation takes creativity, careful planning and time. A ....
BY Mark Cameron
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BlackBerry maker Research In Motion (RIM) has reinvented itself in an attempt to regain former glory, henceforth operating un....
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The 2013 Australian Effie Awards for creative excellence open for entry today, with awards in 19 categories up for grabs.
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