NEWS
Apple has become the most valuable public company of all time.
The company's stock closed at US$665.15 overnight, an all-t....
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NEWS
US retail behemoth, Walmart, has scaled back its expansion into emerging markets to “catch its breath” after having rushe....
NEWS
Branding that's targeted at children can make healthy food a more attractive option than unhealthy food, according to a new U....
NEWS
KFC gave us the bunless burger. McDonalds tried the surf 'n turf. Now Hungry Jack's has launched the wasabi burger.
The pu....
CASE STUDY
Winner: Brand Loyalty & Retention
Campaign: Pedigree Adoption Drive
Client: Mars Petcare
Agency: Whybin\TBWA\Teq....
OPINION
How much is something worth? Typically the first reply is what the market determines; this is the classical MBA version of ho....
BY Kimon Lycos
NEWS
Supermodel Miranda Kerr is to front a new campaign for Qantas Club in the airline's bid to fight off competition from Virgin ....
NEWS
Crowdsourced mystery shopping app, Field Agent, has signed up almost 20,000 shoppers for retailers to employ as smartphone-be....
OPINION
There are around 200 billion spam emails sent every day. Recently, a surprising proportion has landed in my inbox. Perhaps mo....
NEWS
While 79.7% of online Australians now watch videos online, the nation is only the seventh most prolific user of online video ....
OPINION
The long-awaited super-fast broadband network promises to have a dramatic impact on the Australian retail sector, in a simila....
BY Nick Spooner
NEWS
The Wall Street Journal has continued its reports on Apple's television plans, indicating that a set-top box with an iOS-like....
OPINION
Mary Meeker recently invited us to ‘re-imagine' virtually everything. The growth of mobile, an ever-more-sophisticated arra....
OPINION
With online retailers growing four times faster than traditional bricks and mortar outlets, competition is rife between brand....
BY Alex Andre
OPINION
It's been an interesting month in the content marketing space, with the announcement of SingTel purchasing local restaurant r....
BY Craig Hodges
NEWS
Less than one in four multinationals have rebranded well for their entry into the Chinese market, a study has found.
When ....
NEWS
A golf magazine in the US has started producing personalised digital magazines for subscribers based on their most recent rou....
OPINION
I believe that the answer to this question can only come from focusing on the last part of the question, ‘brand in digital'....
BY Nima Yassini
OPINION
The power of a customer's permission is a fundamental, but all too often poorly understood, element of how a brand can best b....
BY Jeremy Glass
NEWS
After the derision targeted at London's 2012 Olympics logo, the logo for the Rio Olympics has taken a significant departure i....
