NEWS
Last week's rate cut failed to have a significant impact on consumer confidence, according to Westpac-Melbourne Institute's (....
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NEWS
Tourism Australia (TA) has shifted its gaze to Europe and New Zealand, announcing a $14.3 million joint marketing agreement w....
NEWS
Rumours of a ‘want' button on Facebook have been confirmed with the social network announcing it is testing a feature that ....
NEWS
Advertising on mobile devices is forecast to grow by 46% year on year over the next five years, eclipsing online video advert....
NEWS
Social media has a “barely negligible” impact on sales for online retailers, according to a study conducted in the US by ....
NEWS
Viewership of broadcast television remained steady in the second quarter of 2012, with the average viewer watching 100 hours ....
OPINION
“Creativity involves breaking out of established patterns in order to look at things in a different way.” - Edward de Bo....
NEWS
The Interactive Advertising Bureau Australia (IAB) is to fill the newly-created position of research director with Fairfax Me....
NEWS
Advertising for Australia's meat and livestock industry has been a colourful affair over the years. Two main players contribu....
OPINION
Facebook has many advertising options but one that seems to be serving brands well is sponsored stories. In fact, Advertisers....
BY Nick Gill
OPINION
By Bruce Arnold, University of Canberra.
Can you own a colour, a name, or a sound?
Those questions have been highlighte....
OPINION
If you want a journalist to interview you for a story, you are going to have to get their attention. One of the most effectiv....
NEWS
Gen Y is separating into two tribes when it comes to online engagement with the younger cohort less engaged with the internet....
NEWS
Metropolitan radio revenue fell 3.6% year on year in the latest quarter, driven down by poor performance in Melbourne, Brisba....
NEWS
Virgin Australia has released its latest brand campaign, ‘The romance is back', emphasising the quality of its aircraft and....
NEWS
Australian marketers see social media as an engagement tool before a medium for generating sales, a new study suggests.
Th....
OPINION
A tidal wave of data has hit marketers in recent years, leaving most struggling to work out how to capture, analyse and use i....
NEWS
Australian creative agencies have proven their might on the global stage, taking out three golds, four silver and one bronze ....
NEWS
LinkedIn has rolled out a new company page design to make it easier for users to find, follow and engage with companies they'....
NEWS
Facebook has celebrated the milestone of reaching 1 billion active users by releasing its first ad and alluding to plans of a....