NEWS
With the US Open winding up this coming weekend, Marketing takes a look at the best commercials based around tennis and its s....
Authorization
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OPINION
This is Part 2 of a series on 'Levelling-up your customer dialogue: the what, why and how'. Part 1 can be found here, Part 3 ....
NEWS
Forget second screen behaviour - a study from Google in the US shows audiences splintering across four connected screens to c....
NEWS
Mobile search ads are upstaging their big screen brothers, engaging consumers and attracting much higher click through rates ....
BY Chris Byrne
NEWS
Just exactly how big is the tablet market expected to get? Almost one in three Australians are forecast to own one by next ye....
NEWS
Australian start up Posse - a social search network for real world places - has taken aim at Google's social search shortcomi....
NEWS
While the majority of Australian shoppers say ‘showrooming' - researching a product in-store before buying it online - is w....
NEWS
Nine Entertainment Co is to sell ACP Magazines to German media group Bauer for a reported sum of $500m.
A statement issued....
NEWS
The advertising and marketing skills shortage in Australia has hit “extreme levels”, according to the Clarius Skills Inde....
NEWS
Following two quarters of revenue decline, the Australian online group buying market has begun to stabilise, according to tec....
OPINION
John Wanamaker, considered by some as the Father of Modern Advertising, once stated, “Half the money I spend on advertising....
BY Nick Gill
NEWS
To plug the launch of its new ginger cider variant, Bulmers has launched a Facebook page promoting ginger pride.
Created b....
NEWS
Department store sales plummeted by 10% in July, which after two months of stabilisation, saw consumer spend fizzle as the ef....
OPINION
For many businesses 2013 is kicking off this week. Nuts as it might sound, thinking about where your business will get its re....
NEWS
The out of home ad industry grew by 3% year on year during the June quarter, it's tenth consecutive quarter of growth, as the....
OPINION
So you're hanging out with a bunch of friends at a bar and someone you don't know wanders over. They ingratiate their way int....
NEWS
Stuart Sayers is the new chief executive of Yahoo!7, stepping into the role vacated by Rohan Lund, who left to become COO at ....
NEWS
Facebook is cracking down on fake ‘likes' that are being caused by spambots, malware or fake account users.
Recent repor....
NEWS
Lachlan Murdoch's investment group Illyria will take full ownership of DMG Radio Australia (DMGRA), after acquiring the remai....
NEWS
Twitter has introduced new targeting capabilities for promoted tweets and accounts that allow advertisers to target users by ....
