OPINION
One of the hottest topics in marketing today is how to make the best of all the communications channels now available. Brands....
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NEWS
It seems social data analytics are becoming so advanced they can now track the movements of Jesus Christ himself. (Sort of.)
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NEWS
The Cartoon Network's 10th 'New Generations' survey was released today and has revealed kids have a spending power of $1.6 b....
NEWS
Despite Apple's iOS and Google's Android mobile operating systems battling neck and neck for share of the smartphone market i....
OPINION
Could social gaming provide fresh and relevant opportunities to engage voters during an election year?
The 2012 US Preside....
NEWS
B2B Big Plays is proudly delivered twice a month by B2B Marketer, Australia's largest B2B marketing group.
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NEWS
Fairfax's chief operating officer of Metro Media, David Hoath, is the latest head to roll as part of the Fairfax restructure ....
NEWS
Banks aren't using online banking properly, Australian mobile marketing firm, BanterMob, has claimed. The group studied 42,00....
NEWS
‘The Internet rules' is the message today from Google, after the latest Australian Bureau of Statistics (ABS) statistics to....
NEWS
A study has found that Muffin Break is the most 'habitual' brand, meaning consumers are most likely to engage with this produ....
NEWS
YouTube's ad leaderboard for March has seen Pepsi rein supreme, garnering over 33 million views for its spoof video ‘Pepsi....
NEWS
Vodafone is rolling out a new 'super-fast' 4G mobile network in an attempt to change the minds of disgruntled customers and m....
NEWS
The online shopping boom is being blamed for the price of postage bags going up, with some products set to increase by up to ....
OPINION
Social media has already made its way into the marketing strategy of many brands but there is still a long way to go until br....
NEWS
Old Spice has left behind the ‘Man Your Man Could Smell Like' in favour of a move towards 80s kitsch in the launch campaign....
NEWS
Businesses are using social media, but consumers don't seem to be taking much notice, a new study by customer experience str....
NEWS
Commercial Radio Australia have released figures showing commercial radio enjoyed a growth of 4.65% for the month of March.
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NEWS
What would the cigarette-filled, alcohol-soaked offices of the hit TV show Mad Men look like if Donald Draper and his team we....
OPINION
Seek's Peter Osborne looks back at the major trends in supply, demand and salary seen in the marketing and communications dis....
NEWS
The Australian Football League (AFL) has launched the first online insights community for a major football code as it seeks t....