OPINION
I've been attending music festivals since I was old enough to fake my age, and a lot more after I became a music journalist b....
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OPINION
We are at a crossroads, writes Josh Capelin. No longer can rigid marketing plans be made once a year and stuck to. Audiences ....
BY Josh Capelin
NEWS
Coca-Cola Australia has announced it will commit to help fight the issue of obesity in Australia with a television commercial....
NEWS
The top three most trusted brands are unchanged from last year, with healthcare brands Dettol, Band-Aid and Panadol being v....
OPINION
Want better, more original ideas?
A good starting place is to consider what sort of mood you are in.
A meta-analysis co....
BY Ken Hudson
NEWS
Customer relationship management software vendor Salesforce.com has announced that its widely-used Radian6 social media liste....
NEWS
Online retailer, Shoes of Prey, have been named the inaugural winners of the Australian Retail Association's 2013 Kogan Aus....
NEWS
The royal baby is finally here (not here exactly but you know what we mean) and for the thousands of journos and well-wisher....
NEWS
Indonesian airline Garuda Indonesia has launched its latest global brand campaign to coincide with an Asian tour by Liverpool....
NEWS
Electronic word of mouth marketing, or eWOM as we have come to call it, is akin to having a moody uncle who showers you with ....
NEWS
Video advertising consumption in China has over-taken television advertising, a new report from Forrester has found. Based on....
NEWS
The UK's largest online-only fashion and beauty store, Asos, has announced plans to enter the Chinese market to tap into the ....
NEWS
Digital marketing is not about content, it's about context, says, Ron Faris, head of brand marketing at Virgin Mobile USA. G....
NEWS
Three-quarters of people reach for a smartphone or tablet as well as the remote control when sitting down to watch TV, a glob....
NEWS
It was purchased for a cool US$1 billion dollars, but who exactly is using Tumblr, and why should marketers care?
Tumblr h....
NEWS
The age of the social customer is changing segmentation practice for marketers. Traditional approaches can be time consuming ....
NEWS
IAB Australia this week launched its Social Media Comment Moderation Guidelines to clear up confusion in the business communi....
NEWS
The Academy of Marketing Science has named John Zeigler Global Marketer of the Year in recognition of his successful 30-year ....
OPINION
Social media usage Australia
Every couple of months or so I like to look at the available statistics for social media usage ....
BY Mark Cameron
OPINION
These days, most of us spend a fair proportion of our day with our heads buried in a screen of some sort, be it our desktop, ....
BY Robert Stock