OPINION
Imagine that you're playing an excessively large game of Memory. You've got a 15x15 grid of cards in front of you lying face ....
BY Kevin Brown
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NEWS
Who would have thought that two cardigan-wearing ponies parading about would have attracted such interest?
Following the p....
NEWS
Success breeds success online, as Australian Open champions Novak Djokovic and Victoria Azarenka discovered by topping the to....
NEWS
For the same cost as 30 seconds of commercial air time during the Super Bowl, advertisers in the blockbuster event's telecast....
NEWS
Update 29 January 2013: Only four days left to participate, if you haven't already. Green Hat has been kind enough to pull so....
NEWS
Australian marketers are being exposed to heightened regulatory risk as a global push to replace self-regulation with stronge....
NEWS
The telecommunications industry looks set to be the next sector to feel the disruption of the internet in full force, and it ....
NEWS
Australian marketers are investing more in search advertising than ever before, says digital advertising management firm Mari....
OPINION
Promotions have many purposes and can bring many benefits to events, but there is a science behind getting them right. Resear....
NEWS
Marketing budgets were cut back in Asia Pacific during January, bucking the global average which registered an increase, acco....
OPINION
By David Glance, director for software practice, University of Western Australia
The stockmarket was hoping for....
NEWS
Update 29 January 2013: With 92 of the 100 songs predicted by Search Factory, it is now clear that something will have to cha....
NEWS
Google's fourth-quarter revenue was up 36% year on year, thanks to continued growth in its advertising business.
Revenue f....
OPINION
John Wanamaker, one of advertising's early pioneers and often described as the father of modern advertising, famously said: â....
BY Mark Cameron
NEWS
Almost two-thirds of consumers prefer to buy products from familiar brands rather than switch to new brands, a global study h....
NEWS
As another Super Bowl rolls around the new-comers and veteran brands add the finishing touches to the commercials that will a....
NEWS
American Airlines (AA) will seek to rise from the ashes of bankruptcy with its first rebrand in forty years and the largest a....
OPINION
10 hot and successful Australian online businesses
In the vein of Triple J's Hottest 100 song countdown on Australia Day eac....
BY Yvette Adams
NEWS
News Limited will switch its video ad units to autoplay across its news websites next week, joining Fairfax Media as the only....
NEWS
Retailers will soon have to pay for listings in Google Shopping results, as well as come to terms with a new algorithm, with ....