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In the lucrative digitally-active female segment, Woolworths and Amazon are the most visited retails sites, Disney Online and....
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Ronald McDonald, clown-faced mascot of McDonald's and scapegoat for childhood obesity, is set to make a comeback.
Accordin....
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While combined print-digital sales for The Age and the Sydney Morning Herald remained relatively stable, Fairfax's flagship p....
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Recently, I looked at the issue of social-COI (cost of inaction) and now we turn our attention to making that first step towa....
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The West Australian Newspaper group has launched a point and pay system for advertisers that takes readers straight to a chec....
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Google's Android operating system has overtaken Apple's iOS as the most owned smartphone platform in Australia for the first ....
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Dettol is Australiaʼs most trusted brand and Bunnings was named Australia's most trusted icon in a study that found health a....
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Sport without music would be unimaginable. From the solitude of the single jogger to the multitudes of cheering crowds, musi....
BY John Groves
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The good folks at Effective Measure polled Australian internet users over eight days in mid-June to find out how they're goin....
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Recent news has drummed into us that Olympic sponsorship may in fact not be worth the investment. Big brands have invested up....
BY Andrew Eyles
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On the eve of the 2012 London Olympics, Nike has launched a powerful ambush ad which skirts Olympic restrictions by showing l....
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YouTube is encouraging users to link their account with their other Google accounts, a move which would see real names used i....
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By Andrew Hughes, Australian National University
FreddieBrown/Flickr
The Olympics. An e....
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On the eve of the 2012 London Olympics, more than one in two Britons are unable to confidently name a sponsor of the event, a....
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Online electronics retailer Kogan has partnered with Collingwood Football Club to create what they claim is the world's first....
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‘Garbage In Garbage Out' (GIGO) has usefully served as a call to arms over the decades. Beware those who throw poor quality....
BY Bri Williams
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Pumped up with Olympic Fever, Unruly Media's renowned Viral Video Chart has been taken to Olympic proportions to track the vi....
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Correction 25 July 2012: The original story published yesterday stated that Fairfax will sell its own inventory into Google's....
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The central drivers of good mobile advertising are the quality of the call to action and the relevance of the offer: the time....
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I have a deep, philosophical question for you: If I buy stuff online for my dog, does it mean I'm a dog? What about if I buy ....
