OPINION
Australia has experienced a spectacular rise in product placement spend, and is now the dominant market in the Asia-Pacific r....
Authorization
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NEWS
When you're onto a good thing, stick to it. That is exactly what Evian seems to be doing with their latest spot called 'baby ....
NEWS
The vision of Italian inventor Antonio De Rosa and his Socialmatic device seems to be edging closer to reality (2014 in fact)....
OPINION
Social media platforms have become a must-have in the modern marketer's kit bag. Recently we've seen the focus rightly shi....
BY Mark Cameron
NEWS
Luxury automaker Jaguar has created a short film created by ad agency The Brooklyn Brothers in conjunction with Ridley Scott'....
NEWS
A 2009 advertisement for Souvlaki Hut starring AFL and Carlton Football Club legend Anthony Koutoufides has gone viral after ....
NEWS
It's Friday! So welcome to the infographic of the week. This week's gem is brought to us by Spiral Media, which conducted res....
NEWS
The latest branded content offering from content marketing superhero Coca-Cola has seen the brand launch a website with refre....
OPINION
As a zeitgeist of the millennial's demographic landscape, social networks are virtual IV tubes of information, channeling dat....
BY Spiro Pissas
NEWS
While many an advertisement can infuriate, and even stun the hippocampus, many work a treat, are cleverly executed and aesthe....
NEWS
Global product placement spending grew 12% to US$8.3 billion in 2012. The increased sophistication used to integrate brands i....
NEWS
We were able to send a man to the moon and create a bottomless portal of information called the internet and now, thanks to....
OPINION
To say that online video sharing has exploded would be an understatement. The facts speak for themselves: four billion items ....
BY Phil Townend
NEWS
It's an interesting day for print media in Australia with food and lifestyle website Taste.com.au announcing it will launch a....
NEWS
WINNERS UPDATE: After hours of deliberation we have decided on the three fantastic winners for our Advantage business breakf....
NEWS
B2B Big Plays features news and events from the planet, and is proudly delivered twice a month by B2B Marketer, Australia'....
NEWS
Design submissions for the 9th annual Create Design Awards are now open. The event celebrates Australia's world class creati....
NEWS
As the 'like' economy rises thanks to social networking sites such as Facebook, YouTube, Twitter and internet gate-keepers su....
NEWS
Ahh, McCain, you've done it... for the first time in 50 years.
Frozen food brand McCain has had a major makeover, includin....
NEWS
Correlating with the latest season of Mad Men, Responsys examines the history of the marketing industry over the six decades ....