CASE STUDY
Campaign: Open Up
Client: Jacob's Creek
Agency: CumminsRoss
Background
Jacob's Creek is an internationally iconic....
Authorization
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NEWS
Media Assisting Youth (MAYDAY), Australia's not-for-profit representative body for the media, marketing and advertising indus....
NEWS
Private label supermarket brands have faltered for the first time in five years, with shoppers reverting back to branded good....
NEWS
Twitter CEO Dick Costolo has hinted at soon-to-be-released content curation features and interactive tools for the microblog.....
NEWS
Research out of the UK suggests that most digital magazine readers find advertising embedded in their pages annoying.
Seve....
OPINION
Social media. Everybody's doing it so why not a product that's used by all eight million Australian households? Laundry deter....
NEWS
The world's top brands spent 25% more on sponsorship post recession than they did pre recession, according to a report from s....
OPINION
In an era of rapid commoditisation and increasing competition, companies are focusing on delivering a superior customer exper....
NEWS
Access to exclusive content is the most enticing drawcard for luring new LinkedIn users into following brand pages, the busin....
INTERVIEW
Simon McDowell, director, Coles Group marketing, speaks to Marketing about a career that has spanned the business and communi....
OPINION
Recently a client asked me if we could use a term other than ‘social media'.
The reason being she wanted to convince her....
NEWS
Optimism among marketers around the globe has rebounded in September, following a month where marketing budgets plummeted to ....
OPINION
By Graham Sewell, University of Melbourne.
Melbourne University and PricewaterhouseCoopers (PwC) have just announced the r....
NEWS
Motorola Mobility, a division of Google, has joined the fray of smartphone makers taking aim at Apple with an ad that mocks ....
NEWS
The new Myspace, registrations for which opened today, will allow users to sign in with Facebook, return to its roots as a mu....
NEWS
Heineken has lured James Bond away from the martinis and onto the beer, in its new interactive campaign launched around the u....
NEWS
Microsoft is creating a news service for its mobile device operating system, Windows 8, in an attempt to undercut traditional....
NEWS
For last Friday's World Alzheimer's Day, Alzheimer's Disease International created a Facebook app that erases all of the info....
OPINION
Last month, much was made of the international study published by Experian, the global information services company, on the m....
NEWS
The Interactive Advertising Bureau (IAB) Australia has formed a Regulatory Affairs Council to represent the industry on issue....