NEWS
A new study has found that 88% of consumers over the age 16 belong to a loyalty program of some kind and that Coles Flybuys....
Authorization
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NEWS
The now legendary, Dumb Ways to Die campaign has kicked another goal, with an app game for iPhone and iPad claiming the numb....
CASE STUDY
CAMPAIGN: NOKIA LUMIA MOBILE
ADVERTISING CAMPAIGN CLIENT: NOKIA
AGENCIES: INMOBI, CARAT
BACKGROUND
The Nokia Lu....
NEWS
Google is releasing a new 'channel gadget' that will aim shorten the path to purchase and translate video views to sales. ....
NEWS
After the success of the 2012 event in terms of record website figures across the three finals nights which saw 162,000 uniqu....
NEWS
AANA today launched AdWatch, dubbed its ‘one-stop web portal' that offers up real case histories illustrating evolving comm....
NEWS
Online shopping still accounts for only a fraction of the $256 billion total retail market in Australia, and shopping done th....
OPINION
Lessons in how not to handle social media were played out in excruciating detail across the social landscape this week. It al....
OPINION
In this instalment of our series on measuring the return on your social media marketing efforts, Mark Cameron wraps up the se....
BY Mark Cameron
NEWS
Australians are far more likely to have a genuine interest in the brands they follow on Twitter than their counterparts in th....
NEWS
Ray White, the most googled real estate company in Australia with over 12 million views annually is again innovating the bran....
NEWS
We have three double passes to give away to Vivid Ideas in Sydney. Tickets to this are selling fast, with some of the shows ....
OPINION
Social media is an excellent way to build relationships with your target audience and customers as well as amplify your marke....
NEWS
The ABC and SBS are among the few winners to come out of last night's federal budget. The ABC will pick up close to $100m in ....
NEWS
There has been plenty of innovative uses of billboard campaigns of late. This new billboard in Milan, Italy for an insect spr....
INTERVIEW
When Marketing got in touch with David Ginnane around August last year, he was keen to take part in this profile, but hinted ....
OPINION
I'm getting a bit tired of endless inward-looking discussions in the research industry about why market research and market r....
BY Peter Harris
NEWS
It was supposed to be the next Facebook, but it seems social media users have turned their noses up at Google Plus with new r....
NEWS
Personal Media specialists Tigerspike was commissioned by Yahoo!7 to build the 7News and PLUS7 apps for the Samsung mobile pl....
OPINION
Think long-term investment when it comes to your mobile strategy, Shaun Dobbin urges, noting that mobile works wonders... if ....
BY Shaun Dobbin