NEWS
The reach of cinema advertising will be measured from next year with the release of a new cinema ratings service from Val Mor....
Authorization
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NEWS
Proposed prohibitions on direct marketing and mandatory opt-outs in all marketing messages including social media posts have ....
OPINION
This is Part 3 of a series on 'Levelling-up your customer dialogue: the what, why and how'. Part 1 can be found here, Part 2....
BY Nick Smith
NEWS
The mood evoked by music videos creates fertile ground for advertising, with ads placed in between clips more effective than ....
NEWS
Apple's iPhone 5 has largely failed to woo new customers to the brand, taking the majority of its sales from existing iPhone ....
NEWS
Google updated its Maps service for desktop browsers adding floor plans for over 10,000 indoor locations last week, just in....
NEWS
Qantas has suspended its $50 million marketing deal with Tourism Australia over claims the tourism body's boss, Geoff Dixon, ....
NEWS
Brand owners should monitor Facebook posts in the hours after making them and check their page at least once a day during the....
INTERVIEW
DSPs and marketers: in this, the second instalment of Marketing's serial feature on automated trading, we look at what the ri....
OPINION
At the end of each year, us marketers love to foretell the major trends for the coming 12 months. If you have read any of the....
NEWS
News Limited has begun selling its domestic online advertising inventory via real-time bidding for the first time.
News an....
NEWS
For its new range of condoms, SKYN, Ansell has launched a campaign which calls on Spotify users to create a sex songs playlis....
NEWS
Online advertising grew 10% year on year for the three months ending September 2012, while mobile advertising jumped 190% -- ....
OPINION
The best marketing campaigns have very defined customers and tactics to reach those customers. Even campaigns aimed at the ma....
BY Lauren Brown
NEWS
ADMA has appointment six new members to its board of directors.
Representatives from SAS, Foxtel, Woolworths, iiNet, Merce....
NEWS
Television shows were the most talked about branded entities on Facebook in October indicating that social TV efforts have ta....
NEWS
The honeymoon period looks to be over for gadget-loving Australians, with the market taking a 28% dive in quarter three.
A....
NEWS
The upswing of optimism recorded among marketers in Asia Pacific last month was short lived. In November, pessimism has ret....
NEWS
Global FMCG giant Procter & Gamble has set its sights on innovation that creates entirely new categories, in a move which....
OPINION
The other night the ClickFrenzy Australian online retail promotion kicked off at 7pm. It was supposed to be the first coordin....