NEWS
Smoking toddlers, cannibalistic killers, dogs behaving like humans and the World of Warcraft rank among the most shareable co....
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NEWS
Proposals for a new radio audience measurement system have been called for in a tender issued today for the industry's measur....
NEWS
While the overall drop in advertising revenue for the first six months of the year was only slight, the gap between the winne....
NEWS
Coca-Cola has launched a follow up to its wildly successful ‘Share a Coke' campaign with a Spotify integration in a bid to ....
OPINION
With the now ubiquitous nature of social media, the ever-increasing range of marketing media options and the rapid changes in....
BY Graham Plant
NEWS
Facebook has rolled out a real-time advertising exchange allowing targeting of users based on their immediate web-browsing ha....
NEWS
Online marketplace eBay has unveiled a new logo ahead of a website redesign to make the site a “more contemporary and consi....
OPINION
Whether it's fact or urban myth, there were rumours that a guy in New York in the late 1990s used to stand outside stores tha....
BY Simon Dell
NEWS
According to the Commercial Economic Advisory Service Australia (CEASA), online advertising expenditure surpassed that of new....
OPINION
Imagine for a minute that you're in the business of making aeroplanes. A client comes to you and asks for something to get fr....
BY Kevin Brown
CASE STUDY
Winner: Best in Show; Brand Awareness & Positioning; Brand Destination Site; Rich Media & Digital Video
Execution:....
OPINION
By Rob Livingstone, University of Technology, Sydney
You might not realise it, but there is a virtual queue of organisatio....
NEWS
Social search looks set to be the next digital trend to take off with Facebook chief executive Mark Zuckerberg revealing the ....
NEWS
A number of studies have hinted that online video ads walk all over banner ads in terms of effectiveness, but new research fr....
OPINION
Public relations is a long-term commitment, it isn't just one-off press releases being pushed out to journalists. Good PR bui....
NEWS
Apple sure knows how to get people talking. The eyes of not only the tech world were on San Francisco early this morning (AED....
OPINION
As recently as five years ago, if you were told that by the end of 2011, Australians would be spending more than $10 billion ....
NEWS
Consumers are well and truly stuck in a rut, according to the latest consumer confidence figures, which show September's conf....
NEWS
Health Minister Tanya Plibersek has called a last ditch marketing tilt from Imperial Tobacco, which carries the tag line ‘I....
NEWS
With under 24 hours to go until Apple's ‘It's almost here' event, where the new iPhone 5 is expected to be launched, it see....