OPINION
‘It takes 20 years to build a reputation and five minutes to ruin it' so the saying goes and today, with the proliferation ....
Authorization
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NEWS
International brands are gaining a stronger foothold in Australia with shoppers warming to big-name multinationals over of lo....
OPINION
Programs that are mega brands in their own right have dominated Australian TV screens for the past few years, and will contin....
BY Helen Kellie
NEWS
Click through rates on Facebook ads grew by 157% in the year to December 2012, while cost per click dropped 24% to close the ....
NEWS
Australia's major sporting codes are in danger of losing millions of dollars in sponsorship as the sporting community reels f....
NEWS
As the online music streaming space becomes ever more populated - Spotify, Rdio, Guvera, Vevo, Mog, Pandora are all among the....
NEWS
In 2012, Australians spent $256.6 billion offline and $12.8 billion online, illustrating just how small the ecommerce slice o....
OPINION
It doesn't take a lot of crystal-ball gazing to see that this year is likely to be another one of great highs for mobile devi....
BY Rohit Dadwal
NEWS
Radio ad revenues declined by 3.0% year on year in January, with all markets except Perth taking a hit.
Commercial network....
NEWS
Google has updated AdWords to help advertisers manage multi-screen campaigns. The new system will enable advertisers to alter....
NEWS
After to-ing and fro-ing since 2007 over responsibility for misleading or deceptive advertising on Google sites in Australia,....
NEWS
Tumblr is one of the most underused platforms among marketers, while the commonly used microsite is failing to attract visito....
NEWS
Two-thirds of consumers would say no to internet tracking if a 'do not track' feature was easily available, suggesting that a....
OPINION
Social media matured as a communication channel last year. With an ever-larger percentage of the population signing up to soc....
BY Mark Cameron
OPINION
With Google's product listing ads seeing increased adoption and mobile devices continuing to garner the attention of consumer....
BY Nick Gill
NEWS
Very little growth is predicted for the ad market in 2013, with slumps expected from the food and FMCG sectors, and newspaper....
NEWS
The February-March 2013 issue of Marketing is now on sale on newsstands, for most digital platforms via Zinio, and for Andro....
NEWS
Media logistics company IMD has acquired the eBUS Media Network to create a substantial worldwide footprint for digital TV ad....
INTERVIEW
Sandra de Castro, chief marketing officer of National Australia Bank, chats to Marketing about why she doesn't consider herse....
OPINION
One of the most critical issues for businesses is being clear about their sustainable competitive advantage (SCA). Or put ano....
BY James Atkins