OPINION
I love Media Watch. Every week it presents a well-researched, entertaining look at a few of the hiccups, lies, blunders and c....
BY Frances Ward
Authorization
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NEWS
Google has taken a step towards addressing the issue of YouTube's measurability and targeting by introducing AdWords for vide....
NEWS
While digital subscribers to pay wall leader The New York Times have increased considerably in the past quarter, its digital ....
OPINION
One of the most consistent conversational topics that I find myself discussing with Australian organisations is the state of ....
OPINION
A good sales proposal demonstrates real value; a quote just offers a price.
Preparing a proposal is a critical part of the....
BY Sue Barrett
NEWS
Facebook has created a central point for developer advice consolidating its various marketing advice sources into one program....
NEWS
Mobile ad impressions grew 156% year on year in the first quarter of 2012, as iOS continues to surge ahead to occupy three of....
NEWS
Dame Edna Everage is the latest in a long line of ‘gigastars' (their word) to endorse the Jenny Craig brand.
As she prep....
NEWS
Optus has taken a step away from its product-focussed, animal-loving ad approach, launching a repositioning campaign aimed at....
OPINION
Software development used to be a relatively straightforward enterprise. Identify a problem that a computer could solve, buil....
BY Rohit Dadwal
NEWS
The national tourism body's ‘There's Nothing Like Australia' campaign will be reinvented for a fresh international release ....
INTERVIEW
"Going viral is more trouble than it's worth."
Simon Small
Planning and insights direct....
OPINION
Many of our professional and traditional business clients are stepping bravely into the world of blogging. Time and again I ....
INTERVIEW
Jim Davis, vice president and CMO of SAS, discusses analytic culture within brands, the dearth of great mobile marketing work....
NEWS
SME owners are sticklers for detail when it comes to supplier communications and mistakes like misspelled names could have si....
NEWS
Hip new thing Pinterest is the talk of the social media world at present and many are out to capitalise on the momentum it's ....
NEWS
Founder of The Fetch and former online editor of Marketing magazine, Kate Kendall, is to join the co-founders of YouTube for ....
OPINION
With the acceleration of mobile everything, the onus is now on marketers to leverage their customers' rapidly growing use of ....
NEWS
Coles has taken its war with Woolworths into loyalty program territory, relaunching Flybuys and enlisting Vicar of Dibley act....
NEWS
Wine producer Casella Wines is calling on beer drinkers to help it produce the perfect lager as it seeks to enter the premium....
