NEWS
The best time to post on Facebook, and post on Twitter for Engagement engagement
When is the best time to post links on Fa....
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NEWS
“Advertisements contain the only truths to be relied on in a newspaper.”
- Mark Twain
Each weekday in....
NEWS
How do you get sports fans to appreciate advertising dollars? Invest them into local sports groups, according to a new survey....
OPINION
For some time now I have been expounding the virtues of brands becoming far more data-centric in their approach to marketing ....
BY Mark Cameron
NEWS
Department store David Jones is readying itself for the launch of a new ecommerce platform and has committed to a tenfold inc....
NEWS
As with most types of advertising, few consumers express an interest in receiving mobile ads, according to a recent study whi....
OPINION
Soon the world will be glued to their TV screens watching athletes jump, swim, run and generally make the rest of us feel pre....
BY Josh Frith
NEWS
“Asked about the power of advertising in research surveys, most agree that it works, but not on them.”
- Eric Cl....
NEWS
The number of businesses outsourcing traditional marketing functions is expected to jump over the next 12 to 24 months from 9....
NEWS
“The next horizon will be deep integration of the physical and interactive worlds. The future of online is offline.....
NEWS
Retailers notched a modest boost in sales during March with a 0.9% month-on-month and 3.7 percent year-on-year increase, acco....
OPINION
As in relationships, not being able to fully commit to your PR agency is a recipe for disaster. This applies to the PR agency....
NEWS
Radio revenue for metropolitan markets continues to be patchy with Brisbane and Melbourne up and Sydney and Perth down, accor....
NEWS
Online advertising expenditure posted first quarter growth of 19% year on year for the period ending in March, driven by a su....
NEWS
Mothers are turning to social media to hold onto children who've flown the nest, friending their children in increasing numbe....
NEWS
Professional social network LinkedIn will acquire presentation-sharing site SlideShare for $119 million in a move designed to....
OPINION
Social media is an important issue that is on the minds of senior management of many organisations both large and small. Busi....
NEWS
“The best place to hide a dead body is on page two of Google search results.”
- Unknown
Each weekday ....
OPINION
On 24 January 1848, James W. Marshall, an American carpenter and sawmill operator with a ‘general knowledge of minerals' ca....
BY Daniel Young
NEWS
Australian retail brands are vanilla, all the same and devoid of innovation.
These are the words of marketing guru, Mark R....
