NEWS
Nielsen's contract to supply metropolitan television audience measurement has been extended by OzTAM until 2017, and the serv....
Authorization
This is the default dialog which is useful for displaying information. The dialog window can be moved, resized and closed with the 'x' icon.
OPINION
“One's destination is never a place, but a new way of seeing things” - Henry Miller
A funny thing happens when you tra....
NEWS
Traditional PR may disappear altogether as it gives way to ‘brand journalism', shifting the focus of a brand's efforts from....
NEWS
WPP chief executive Sir Martin Sorrell warned legacy press, such as hard copy newspapers and magazines, that his company's ad....
NEWS
Reports are circulating this afternoon that Russel Howcroft, chief executive of Y&R Brands and regular on The Gruen Plane....
OPINION
In traditional media there is an old phrase you may have heard: ‘If it bleeds, it leads.'
Tabloids, television news and ....
BY Dan Goodswen
NEWS
Australia's most effective marketing campaigns were celebrated last night at a gala dinner in Sydney, with a campaign launche....
NEWS
Woolworths Limited has created a marketing directorship for the company, in what seems a clear indication of a coming group-l....
OPINION
This blog post was inspired by the runaway success of the social media campaign for The Hunger Games movie.
Hollywood tend....
NEWS
With the US Open winding up this coming weekend, Marketing takes a look at the best commercials based around tennis and its s....
OPINION
This is Part 2 of a series on 'Levelling-up your customer dialogue: the what, why and how'. Part 1 can be found here, Part 3 ....
NEWS
Forget second screen behaviour - a study from Google in the US shows audiences splintering across four connected screens to c....
NEWS
Mobile search ads are upstaging their big screen brothers, engaging consumers and attracting much higher click through rates ....
BY Chris Byrne
NEWS
Just exactly how big is the tablet market expected to get? Almost one in three Australians are forecast to own one by next ye....
NEWS
Australian start up Posse - a social search network for real world places - has taken aim at Google's social search shortcomi....
NEWS
While the majority of Australian shoppers say ‘showrooming' - researching a product in-store before buying it online - is w....
NEWS
Nine Entertainment Co is to sell ACP Magazines to German media group Bauer for a reported sum of $500m.
A statement issued....
NEWS
The advertising and marketing skills shortage in Australia has hit “extreme levels”, according to the Clarius Skills Inde....
NEWS
Following two quarters of revenue decline, the Australian online group buying market has begun to stabilise, according to tec....
OPINION
John Wanamaker, considered by some as the Father of Modern Advertising, once stated, “Half the money I spend on advertising....
BY Nick Gill