NEWS
ABC has created the new role of head of online and mobile to oversee audience-facing initiatives across online and mobile pla....
Authorization
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NEWS
Clemenger BBDO Melbourne, Host Sydney, JWT Melbourne, DDB Sydney and 303Lowe Sydney were among the Grand Prix winners at the ....
NEWS
UK retailer Tesco is set to launch a three-dimensional virtual store that shoppers can walk through and buy from in the comfo....
OPINION
By Andrew Warren and Chris Gibson, University of Wollongong
Yesterday's announcement that iconic brand Rip Curl plans to ....
OPINION
As an agency guy, you know my answer is going to be skewed. You know I'm always going to say agencies are key and you can't d....
BY Nima Yassini
NEWS
This anti-drinking ad from Finland paints a disturbing picture of what a drunk parent looks like to their children by casting....
NEWS
Gillette has partnered with YouTube to launch a football channel to make highlight content from various football leagues avai....
NEWS
Samsung has hit back at rival Apple taking aim at the iPhone 5 in an ad that carries the message ‘It doesn't take a genius'....
NEWS
Smoking toddlers, cannibalistic killers, dogs behaving like humans and the World of Warcraft rank among the most shareable co....
NEWS
Proposals for a new radio audience measurement system have been called for in a tender issued today for the industry's measur....
NEWS
While the overall drop in advertising revenue for the first six months of the year was only slight, the gap between the winne....
NEWS
Coca-Cola has launched a follow up to its wildly successful ‘Share a Coke' campaign with a Spotify integration in a bid to ....
OPINION
With the now ubiquitous nature of social media, the ever-increasing range of marketing media options and the rapid changes in....
BY Graham Plant
NEWS
Facebook has rolled out a real-time advertising exchange allowing targeting of users based on their immediate web-browsing ha....
NEWS
Online marketplace eBay has unveiled a new logo ahead of a website redesign to make the site a “more contemporary and consi....
OPINION
Whether it's fact or urban myth, there were rumours that a guy in New York in the late 1990s used to stand outside stores tha....
BY Simon Dell
NEWS
According to the Commercial Economic Advisory Service Australia (CEASA), online advertising expenditure surpassed that of new....
OPINION
Imagine for a minute that you're in the business of making aeroplanes. A client comes to you and asks for something to get fr....
BY Kevin Brown
CASE STUDY
Winner: Best in Show; Brand Awareness & Positioning; Brand Destination Site; Rich Media & Digital Video
Execution:....
OPINION
By Rob Livingstone, University of Technology, Sydney
You might not realise it, but there is a virtual queue of organisatio....