NEWS
Early adopters of tablet advertising are failing to make use of the medium's interactive abilities and few are taking into ac....
Authorization
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NEWS
Retailers have suffered another set back with sales figures released today showing below expected growth overall and more dec....
NEWS
It's hard to tell these days whether April Fool's Day pranks are approached from the angle of brand building or just as a bit....
INTERVIEW
Chris Erb is vice president of brand marketing for video game company EA Sports. Marketing magazine caught up with him the d....
NEWS
The advertising market dropped 1.4% in 2011 to $13.5 billion after a 7.4% increase in 2010, according to the Commercial Econo....
NEWS
Out-of-home advertising posted a year-on-year increase of 4%for the first quarter of 2012, making it the ninth consecutive qu....
OPINION
The most important thing to remember in a media interview is that it is an opportunity for you to get your messages to your a....
NEWS
Facebook's Timeline brand page layout increases fan engagement by 14% and content engagement by 46% per post, according to re....
NEWS
Google has weighed in on the pay wall debate, launching a new microsurvey research tool to make market research more affordab....
NEWS
In a neat piece of contextual work, toy Etch A Sketch has released a campaign in the US responding to its comparison with Rep....
NEWS
Digital radio uptake has exceeded forecasts with almost 400,000 units sold in the past year, bringing penetration of the devi....
NEWS
Fashion retailer Glue has hit out at brands which use discount online retailers, claiming the practice is devaluing the retai....
NEWS
Capping off this week's festival of commercial creativity, Circus, the ‘AWARD' awards were presented in front of over 800 g....
NEWS
The internet will contribute more than half of Australia's media growth between now and 2015 to account for 14% of revenues, ....
NEWS
Google has posted a video on its developer's YouTube channel explaining how its TV service will work. While it is put togethe....
OPINION
Each month there are literally hundreds of business events vying for your presence. But once you've given up your time and mo....
BY Dave Aicken
NEWS
Half of consumers under age 40 are willing to pay extra for products and services from socially-responsible companies, accord....
OPINION
On the 5th of March a small contingent of bloggers and social media influencers, including myself and the editor of this fine....
BY Mark Cameron
NEWS
Apple will display signage on its website and in store saying that the new iPad is unable to connect to Australia's 4G long-t....
OPINION
eMarketing - the essential guide to digital marketing
Author: Rob Stokes/Quirk Education
Weighing in at over ....
BY Trevor Young