NEWS
Virgin Australia has topped the customer service stakes at the 2012 Skytrax World Airline Awards, winning ‘best staff servi....
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NEWS
Tokyo-based advertising group Dentsu has made a $4.8 billion bid to purchase global media and marketing group Aegis Media.
....
NEWS
Brands looking to engage with consumers on a deeper level could introduce unstructured ‘play', similar to the light-hearted....
OPINION
In the lead up to the release of Marketing magazine's annual publication for 2012, The Marketing Survival Guide, we're win....
BY Paul Fisher
NEWS
Pacific Magazines has made its first move into the tablet market, launching an iPad edition of Men's Health.
The August ed....
OPINION
Here are the Seven Deadly Sins of public relations! While you won't be eternally damned by breaking one of them, they are key....
NEWS
Buzzwords used by telcos such as ‘unlimited' and ‘capped' plans which are often misunderstood by consumers will be cracke....
![Tablet ad impressions surge by 34% [infographic]](https://www.marketingmag.com.au/wp-content/uploads/2012/07/InMobi_Network_Research_Australia_Q2_2012-slider-191x172.jpg)
NEWS
Ad impressions served on tablets surged 34% in quarter two of the calendar year, while smartphone impressions continued to re....
OPINION
That's the guts of a 20 terabyte report recently released by IBM: ‘A snapshot of Australia's Digital Future to 2050'. Writt....
NEWS
The introduction of the carbon tax has done little to dent consumer confidence, according to Roy Morgan Research, with consum....
OPINION
The recent fervour around customer loyalty programs has reached fever pitch, as retailers try ardently to win a share of cons....
BY Nick Spooner
NEWS
Retailers using customer data effectively are achieving cross and up sell rates over 140% higher than those that are not, acc....
NEWS
Four in five CEOs have trust issues with their marketing team and claim to be unimpressed by their work, a study by Fournaise....
NEWS
Pandora, the US music service that previously shut down access to international users, has all of a sudden lifted the ban wit....
NEWS
Facebook will team up with CNN to take the pulse of Americans during the 2012 election, using sentiment analysis, surveys and....
NEWS
Microsoft has hit back at Kogan over its 'Internet Explorer 7 tax' stunt of last month, according to the outspoken boss of th....
NEWS
Adidas in the UK ran a competition overnight for the shirt off British Wimbledon finalist Andy Murray's back in a grab for Tw....
NEWS
Tribal DDB Israel has taken the ‘look how clever we are, we've created a minimalist website for free' approach by creating ....
NEWS
As far as buzzwords go, they don't get much fluffier than ‘social commerce'. The term is used to describe any online activi....
CASE STUDY
Campaign: Spotlight (spotlight.abs.gov.au)
Client: Australian Bureau of Statistics
Agency: Leo Burnett, Sydney
Backg....