NEWS
After the derision targeted at London's 2012 Olympics logo, the logo for the Rio Olympics has taken a significant departure i....
Authorization
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NEWS
In the wake of the Advertising Standards Board's controversial ruling on Facebook pages, and after a year in development, The....
NEWS
Facebook has announced that brands may soon be able to pay to have page posts shown in the news feeds of non-page fans, exten....
OPINION
By now every marketer will know that the potential for online video is huge. ‘Branded content', ‘earned media' and ‘vir....
BY Tom Rolph
NEWS
'Obvious', the company headed by Twitter co-founders Biz Stone and Ev Williams, have introduced a new collaborative publishin....
NEWS
Despite being conducted just three days apart and using almost identical methodologies, consumer confidence figures from Roy ....
OPINION
The Australian Federal Government has successfully withstood a High Court challenge on the constitutional legitimacy of plain....
BY Bri Williams
NEWS
Big tobacco's attempt to overturn the Federal Government's plain packaging laws has been thrown out in a ruling issued this m....
OPINION
Public criticism posted on Facebook and Twitter means companies should get off social media, right? Wrong!
The mainstream ....
NEWS
Samsung has taken gold for results from its London 2012 Olympics sponsorship, as the sponsor that did best out of the Games i....
NEWS
Soft drink brand Mountain Dew has found itself in the most embarrassing crowdsourcing debacle since Kraft's iSnack 2.0.
Th....
NEWS
Online retailers have nothing to fear from bad reviews and should embrace them for their trust building and feedback value, s....
NEWS
‘Online video', a format ‘traditionally' entailing short rather than long online clips, is the subject of Marketing's lat....
OPINION
Digital marketing literacy (or lack thereof) is likely to make, or break, brands and marketplaces over the coming decade. Dis....
BY Patty Keegan
NEWS
The Interactive Advertising Bureau (IAB), Google, Facebook and Yahoo!7 called on the Government to be “reasonable and pract....
NEWS
Epic brand video alert! Lego has put the story of its origins into a 17-minute animated film of epic proportions.
As the p....
OPINION
The release of the iPhone generated world news and not always for the right reasons.
Most will remember the 300-page phone....
BY Joe Barber
NEWS
Based on the most recent Nielsen data, Google+ continues to slowly increase its reach, hitting 9% of the online Australian po....
NEWS
In a feat of advertising agility, American telecommunications giant AT&T used footage of gold-medal performances from the....
NEWS
It was forecast to be the ‘socialympics' and it didn't disappoint, with an estimated 80,000 tweets sent per minute over the....