OPINION
An effective content strategy doesn't have to mean pouring time and energy into writing blogs and articles. Scott Cooper has ....
Authorization
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OPINION
Marketers are losing engagement with consumers, focusing on the wrong metrics and arrogant about branded apps. We're in trou....
NEWS
David Jones has unveiled a campaign in support of David Jones Food, which launches on Thursday.
David Jones Food is a new....
BY Ben Ice
INTERVIEW
Marketing speaks with Claire Morris, co-founder of Prezzee, about creativity, the cashless economy, online security and strat....
BY Ben Ice
OPINION
With less than a year to go until the 2018 FIFA World Cup, Facebook's Karren Rogers looks at how marketers can get tactical w....
NEWS
Isentia is axing the King Content brand after acquiring it for $48 million two years ago.
An ASX trading update has this m....
BY Ben Ice
NEWS
Mercedes-Benz Vans is giving Airbnb users the chance to spend a night in the brand new Marco Polo Activity van.
To promote....
BY Ben Ice
OPINION
Putting copywriters at the centre of problem-solving teams is key to generating ROI in a complex, multi channel environment, ....
INTERVIEW
Marketing speaks with James Walmsley, senior marketing manager at Gumtree, about its re-brand, data and what it means to be ....
BY Ben Ice
NEWS
The OMA and its members have launched a national OOH campaign to shine a light on the 38,000 people who go missing each year....
BY Ben Ice
OPINION
Katharine Milner has four examples of when brands have used powerful taglines to build context and brand awareness.
Marke....
NEWS
Between five and nine exposures is the optimal range to improve the brand lift and resonance of a digital campaign, Nielsen d....
OPINION
The effect of public persona on performance cuts both ways, says Matt Pike.
There are a number of crucial elements when it....
NEWS
An AI experiment has developed a Donald Trump speech based on an input of 270,000 words spoken by the US President.
The Ne....
BY Ben Ice
OPINION
The future of location-based marketing is bright, says Sebastian Wild, as long as marketers focus on using technology in tran....
OPINION
Peter Strohkorb's recent 'Why marketing is no longer the underdog to sales' article has sparked a debate. Andrew Everingham d....
SPONSORED
Smart chatbot technology is enabling brands to keep up with the ever-increasing pace and demand of today's consumers. Choosin....
BY MM Partner
CASE STUDY
Sanitarium entered the growing gluten free food market with one of its biggest and most established mass-market brands: Weet-....
OPINION
Halfway through 2017, James Boardman takes a look at the trends that are making their mark on the marketing industry.
So f....
INTERVIEW
Melanie Liu says marketing managers should be looking for long-term relationships with their brand's influencers, rather than....
