NEWS
Today marks the day that the Internet Corporation for Assigned Names and Numbers (ICANN) opens applications for new generic t....
Authorization
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OPINION
Drayton Bird's commonsense approach to marketing always rattles a few cages at the big end of agency land. Malcolm Auld chats....
BY Malcolm Auld
OPINION
Augmented reality (AR) might seem like a dream come true, but as a means of engaging consumers it couldn't be more real. It c....
BY Rohit Dadwal
NEWS
Disillusioned by a pop culture in which we go gaga for a lady who wears lamb instead of eating it, ‘Lambassador' Sam Kekovi....
NEWS
Figures released by Commercial Radio Australia this week reveal that advertising revenue in metropolitan markets increased 1.....
NEWS
If you've seen Coles' latest TVC featuring Normie Rowe and Curtis Stone butchering the rocker's classic Shaking All Over, cha....
OPINION
It may sound crude, but the old adage ‘it's not the size that matters, but what you do with it', has never been more true, ....
CASE STUDY
Campaign: Amnesty International Australia website refocus
Client: Amnesty International Australia
Agency: Reactive
U....
NEWS
The importance of a strong brand promise has been reinforced by a study from the US which found brands with clear and compell....
OPINION
2011 was another interesting year for the publishing business.
Magazines, one of the hardest hit sectors, steadily lost th....
BY John Gamvros
NEWS
The advent of Facebook's new profile page design, dubbed 'Timeline', has spawned new opportunities for both enterprises and c....
NEWS
FMCG megalith Unilever sits in a significant position. Not just because of its massive, worldwide reach and range of brands, ....
NEWS
A new whitepaper from online measurement firm ComScore reports that Japan is the only country in the world where Twitter ou....
NEWS
Digital marketing and media event ad:tech is offering young digital marketers the chance to win a return trip to its New York....
NEWS
For the geeks among us, Christmas is yet to arrive. Gadget lovers and tech boffins rejoice: this Tuesday it will be game on....
OPINION
As you work out how to exploit mobile in 2012, you need to start by working out which relevant and compelling consumer proble....
NEWS
There's only one thing more Australian than Vegemite, and that's Australia. So naturally, in the lead up to Australia Day on ....
OPINION
We've all heard the expression 'sex sells'. Normally we are referring to advertising. However, all too often in the sales wor....
BY Sue Barrett
OPINION
This article first appeared in the November 2011 issue of Marketing magazine.
Why do we resist change and become so pr....
BY Joe Barber
FEATURE
This article is part 4 of 4 on marketing education and qualifications that first appeared in the June 2011 issue of Market....