The days of the Minority Report, where billboards serve personalised ads to those who approach, may be upon us. Overnight, ....
BY Marketing mag
Roy Morgan's extensive 'State of the Nation' report included a look into Australians' eating and drinking habits over the las....
BY Marketing mag
Better creative, better results
A good piece of creative might be the single most important thing that affects the outco....
BY Carolyn Bollaci
The SMS star is dying according to a report from technology research firm Ovum, which estimates operators lost billions in re....
BY Marketing mag
What do you do if you're a creative who just lost your job? Start a Tumblr blog to get a new one of course!
This is exactl....
BY Marketing mag
Woolworths has topped a list of most valuable retail brands in Asia Pacific released by Interbrand yesterday, while competito....
BY Marketing mag
Much has been made of the way people interact online. There has been a lot of discussion about how the attention spans of use....
BY Mark Cameron
Ranging from 'WTF' weird to 'offensive-on-so-many-levels' weird, these beer commercials come to you from across the world and....
BY Marketing mag
Findings from the ‘Australian Facebook Performance Report', released by social media agency Online Circle, show that while ....
BY Marketing mag
To build on the brand's 'posh' qualities, Heineken has invested AU$11.1 million in an ad campaign for its Foster's Gold premi....
BY Marketing mag
Twitter is gearing up for a major ad expansion by opening the testing phase of its self-service ad platform to small and medi....
BY Marketing mag
In a bid to improve customer retention, and get a greater hold on serial cheapskates, group buying giant Groupon is testing a....
BY Marketing mag
These days, time is money. We're all aware that we need to manage our time well to get the job done, increase our profit marg....
BY Sue Barrett
Qantas has ruffled the feathers of the Twitterverse again, this time by shutting down a popular account that was masquerading....
BY Marketing mag
The Australian Football League (AFL) has announced it will apply for a top level internet domain name in a move to boost its ....
BY Marketing mag
To promote an update to its popular smartphone app, Woolworths has opened virtual supermarkets in two of Australia's busiest ....
BY Marketing mag
Print media continues to see its readership erode, with figures down for most major magazine and newspaper titles for the yea....
BY Marketing mag
Australia's first multi-screen viewing report, released today by Nielsen, OzTAM and Regional TAM, shows that new sources of v....
BY Marketing mag
The line up of speakers at this year's Cannes Lions, the 59th International Festival of Creativity, have been announced.
A....
BY Marketing mag
Apple has signalled a desire to encourage the exploding number of Chinese Mac users by including some significant China-speci....
BY Marketing mag