40 000–member strong online community MacTalk has been bought out by Niche Media, publishers of Marketing m....
BY Marketing mag
Media name: Rova media
Media type: OOH moving transit
Denise says: Ever driven behind a cab and noticed the ads ap....
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Media name: Salon TV
Media type: OOH - Digital Screen
Denise says: SalonTV - We can't think of too m....
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House advertising usually pops up when ad spots aren’t fully booked, it reminds marketers that they can get into a ce....
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When consumers go shopping, businesses go shopping too.
Statistics from Alibaba.com, the China-based and world&rsquo....
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Media name: Stardoll
Media type: Website
Denise says: Where can you find girls, tweens and teens these days?....
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It certainly does not take a shopaholic to know that’s its End of Financial Year sale season. With every retail ....
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Roy Morgan’s domestic airline satisfaction survey has shown 83 percent of Qantas customers are either ‘very&rsq....
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Client: GAZ MAN
Digital Agency: Reactive
Ecommerce Platform: Codagenic cStore
Background
GAZ MAN is a ....
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The art of selling involves many specialised skills and behaviours and a ‘can do’ approach. Business owners oft....
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With social media now taking a larger bite of the budget cherry than ever before, marketers need to swap focus to continue ....
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Y&R New Zealand has announced the appointment of Josh Moore as Executive Creative Director. Moore has been workin....
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Media name: Sailing billboards
Media type: Outdoor - Moving Billboard
Denise says: Melbourne's growing and vib....
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Sitting around the table with ten senior advertising executives recently, I was struck by the widespread social conscience ....
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If your work offered you the chance to travel overseas, would you work a little harder in order to earn it? A lot of employ....
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Social media in all forms is approaching its adolescence. It’s no longer brand new, and a lot of Australians have eag....
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Sport coverage, Football and the Olympics in particular, has almost become a loss leader marketing tool for Australian tele....
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If you're reading this, you are most probably a marketer. And because you are a marketer, this will probably be the bes....
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Apple applied its model of splitting revenue 70/30 in favour of the publisher to “publishing apps, not SaaS [Sof....
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Social media, mobile marketing and now, some say we are going full circle and heading back to traditional advertising!....
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