NEWS
The Olympic movement must embrace Gen Y and learn from the likes of YouTube and American Idol or lose an audience for life sa....
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NEWS
According to an online poll conducted by BCM, the majority of people surveyed (more than three in four) believe that the rece....
NEWS
Australian supermarket giant Woolworths has denied that its new logo is similar to Apple's, claiming it's more like “a sty....
INTERVIEW
Marketingmag.com.au chats to Tom Skotidas - head of marketing and business development for First Rate. If you would like to s....
NEWS
Media industry pundits have labelled Sir Keith Murdoch ahead of his time following the discovery of a heretofore-unknown reco....
NEWS
A raft of internet entrepreneurs have seen their value rise in the latest Forbes 400 wealthiest Americans list.
Facebook's f....
CASE STUDY
Background
Mirvac Hotels comprises 42 hotels spanning three countries, ranging from CBD accommodation to tropical resorts. ....
NEWS
Google has begun tweaking its search listings to include forums and discussions to incorporate the growing influence of socia....
NEWS
The Australasian Writers and Art Directors Association (AWARD), the Advertising Federation of Australia (AFA) and the Account....
NEWS
The battle between channel nine's Hey Hey It's Saturday reunion and Ten's Celebrity MasterChef attracted a dual analysis: rat....
NEWS
A marcomms agency is conducting an online survey to determine consensus on whether iSnack 2.0 was a PR ploy.
Agency BCM is c....
OPINION
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NEWS
An Australian Interactive Media Industry Association (AIMIA) study has found Australians non-voice/text mobile use is growing....
NEWS
Toys “R” Us Australia has announced the launch of an online brand destination with ecommerce capabilities focused on hard....
NEWS
Despite a first quarter slowdown due to the global financial crisis, revenues from online advertising in Australia grew by 19....
INTERVIEW
Marketingmag.com.au chats to Rob McKay - general manager, marketing, of Luxottica If you would like to see a certain
markete....
NEWS
Telstra has announced its intention to kill off the print edition of its classifieds paper Trading Post to focus solely on th....
NEWS
McDonald's Australia is launching a new campaign around its Angus burger range utilising social media and giving special acce....
NEWS
In a case brought by the Australian Competition and Consumer Commission (ACCC), the Federal Court has declared Australialink ....
NEWS
Niche publishers are reportedly taking advantage of the Audit Bureaux of Australia's (ABA) Web Audit Service, with the number....