OPINION
Most reward or loyalty programs make it easy to rack up points, dollars or discounts. Presenting customers with a plethora of....
Authorization
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OPINION
All businesses are not the same, but they're not all that different.
Marketers and agencies alike are trained to ‘spot the....
NEWS
Australian-based contact centre managers are entering the new financial year with a focus on deploying social media monitorin....
NEWS
A US senator is floating the idea of using digital car numberplates, which would switch to advertisements when vehicles are s....
INTERVIEW
In this careers feature, Liz Foster asks the question, with the number of corporate marketing roles shrinking as you climb t....
OPINION
The growing adoption of broadband combined with a dramatic push by content providers to promote online video has helped pave ....
NEWS
Over half the Australian tourism industry rates New Zealand its fiercest competitor, with the most successful marketing campa....
NEWS
Saatchi & Saatchi has resurrected its former creative director (and bestselling author) Paul Arden through hologram to in....
NEWS
News Limited has appointed a marketing director for paid content, a new role for the company.
Anthony Hearne will be tak....
NEWS
A new report by Nielsen sees social medias influence growing, with online product reviews the third most trusted source of in....
OPINION
The latest, growing social media trend is location based services like FourSquare, but are consumers ready for the privacy is....
BY David Iwanow
NEWS
Sportswear giant Adidas has found a novel way of marketing its Star Wars-themed line of products, by allowing users to blast ....
OPINION
Despite the appearance, current trends in the management world include more elements than just social media. Social media per....
INTERVIEW
In this careers feature, Liz Foster asks the question, with the number of corporate marketing roles shrinking as you climb t....
OPINION
The 1954 book ‘Horton Hears a Who' by Dr. Seuss tells the story of Horton the Elephant who, in the afternoon of May 15 whil....
NEWS
Digital agency Memery flipped the biggest news week to their client's advantage through a Google AdWords campaign.
A promoti....
NEWS
Canon Australia's ‘EOS Photochains' campaign has taken out the Media Grand Prix at Cannes Lions.
The brand also picked up ....
NEWS
Australian Made Australian Grown (AMAG) has launched a new website with individual sections for consumers and businesses.
Th....
NEWS
The Australian Interactive Media Industry Association (AIMIA) has elected a new national president, Simon Goodrich.
Goodrich....
NEWS
Julia Gillard's ascension to Prime Minister has smashed online records for Fairfax Digital properties, as well as nineMSN.
F....