NEWS
Australian print media companies are soon to be introduced to a new readership measurement tool, to be developed by Ipsos.
O....
Authorization
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OPINION
Facebook company pages are like websites in the 1990s: everybody wants one but we're not sure why. Marketers know how valuabl....
NEWS
Foxtel has announced its first 3D channel to be launched on 1 November 2010.
The channel is a first for Australian viewers a....
NEWS
The call centre industry has shown growth of 13% in 2010.
According to the ‘2010 Contact Centre Industry Benchmarking Stud....
NEWS
Twitter has announced a redesign of its website, to be rolled out across all Twitter accounts over the next few weeks.
The a....
INTERVIEW
In this careers feature, Liz Foster asks the question, with the number of corporate marketing roles shrinking as you climb th....
CASE STUDY
Background
At the 2009 IAB Australia Awards, it's fair to say that very few were surprised when ‘The Best Job in the Worl....
CASE STUDY
Background
Renault's Koleos marque had a relatively small market share in Australia and Renault wanted to increase awareness....
NEWS
B2B marketers are tapping into the benefits which social media can provide to their brands, said eMarketer.
According to dat....
NEWS
Ad expenditure for 2010 has exceeded expectations by increasing by 6.8% in the first six months of the year reported Starcom ....
NEWS
Australian consumers are ready to allocate funds for holidays again reported Roy Morgan in its ‘Holiday Tracking' survey.
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OPINION
According to recent research conducted by eBay, online retail in Australia is forecast to grow a massive 40%, reaching $33.8 ....
NEWS
SapientNitro has announced the end of its eleven-year partnership with Virgin Blue.
Virgin Blue and SapientNitro have had a ....
NEWS
Almost half of Australians say that sales have lost their appeal and no longer act as a trigger to spend, according to resear....
NEWS
Air New Zealand and Singapore Airlines have topped customer satisfaction ratings in Australia, according to research company,....
NEWS
In light of Taiwanese smartphone manufacturer HTC launching its new products on the same day as the London-based Nokia World ....
NEWS
The top global brands for 2010 have been announced in, branding consultancy, Interbrand's annual report which lists the top 1....
NEWS
Although still top of the customer satisfaction ranking for supermarkets, Aldi is closely tailed by other major supermarkets ....
CASE STUDY
The world of planes, ships and hotels is changing, and its safe to say that it has been going through a slight bit of an uphi....
BY Belle Kwan
NEWS
Roy Morgan has released the results of its Young Australians Survey, tracking readership of tween magazines in Australia over....