NEWS
A blunder during a Google training exercise last week has cost the company millions, as a plain yellow ad appeared across the....
BY Josh Loh
Authorization
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OPINION
They're going to comprise 32% of the global population next year and 40% of all consumers within the next two years, so why a....
NEWS
This Australian Life (TAL) has set up free pop-up skin checking stations across Australia’s hottest spots.
The Haus agen....
BY Josh Loh
NEWS
More than half (56%) of those working in the media, marketing or creative industries display mild to severe depression, accor....
BY Josh Loh
OPINION
When brands go from fantastic to frustration, how should your brand keep up? In her Christmas article that is explicitly not ....
NEWS
Brands will revert to price wars and other old ways of competing as CX stagnates in 2019, but Forrester warns it's a surefire....
BY Ben Ice
NEWS
Twitter has released its review of the most talked about brands, hashtags, people and issues in Australia on the platform.
....
BY Josh Loh
OPINION
Nothing lasts forever. Especially in advertising. Brian Bowman says creative fatigue happens when an ad’s performance decli....
INTERVIEW
Choosing an influencer for your marketing campaign isn't as simple as it seems. Hypetap's Detch Singh tells Marketing about ....
BY Josh Loh
SPONSORED
By making certain adjustments, it's easy to get whatever open and click-through rates you like, but that won't necessarily de....
NEWS
Amazon is reportedly planning to expand its ‘just walk out’ Amazon Go stores in a major way. It won't get away, however, ....
BY Josh Loh
OPINION
Online video is an essential part of the digital marketer's mix, and it's about to get bigger, according to Emma Barr. Her....
OPINION
The best brands are a collective of thoughts, feelings and concepts in the public imagination, says brand identity expert Tom....
NEWS
Australian ad spend is expected to rise by 3.3% in 2018 to $16.72 billion, according to Zenith’s latest advertising expendi....
BY Josh Loh
OPINION
Despite its endless abundance, data is a scarce resource for marketers. According to Lauren Forrester, even the most experie....
OPINION
After a long, tedious phone call to customer service or technical support, the last thing people want to do is stick around f....
NEWS
Shutterstock has released its 2019 Colour Trends report, predicting the rise in popularity of UFO Green, Proton Purple and Pl....
BY Josh Loh
OPINION
Australian brands joining forces, WeChat becoming a primary platform for Australian marketers, and measuring influencer ROI. ....
NEWS
Bricks and mortar retail spending on Black Friday dropped 13% compared to last year, according to research by Vend.
Amazon....
BY Josh Loh
NEWS
Research giant Forrester has entered into an agreement to acquire B2B research and advisory firm SiriusDecisions for US$245 (....
BY Josh Loh
