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DDB Sydney and Wrigley's have launched a TVC campaign for a new Extra chewing gum Fruit Bottle.
Returning to the campaign w....
Authorization
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OPINION shares
In his latest vlog (video + blog = funny word!), Geoffrey tackles the difficult question of what to do when the proverbial hi....
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Last month down in Adelaide, Marketing Week's headline was “Forget what you know. New rules. New Ideas.” I went down ther....
CASE STUDY shares
Background
Competition is set to continue for the fashion dollar and despite a few false starts, retailers are seeking to ca....
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The ‘Great Google Employee Snatch' continues with Bebo nabbing the search engines head of industry marketing, Nicole Vander....
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Has the illustrious world of captioning slipped through the cracks? Aussie agency The Foundry wants to make sure that it hasn....
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And who says DM isnt sexy?
CEO of the Australian Direct Marketing Association (ADMA), Mr Rob Edwards, said recently that ADM....
OPINION shares
Weve been busy developing our calendar page to make it easier for marketers to find and keep track of the marketing events ta....
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Ever hear about a job that someone you know might be good for, but they aren't actively looking to move on? Now you don't hav....
NEWS shares
It seems that not everyone was boycotting Beijing's Olympics. Online teen hangout Habbo has released a poll of over 2000 teen....
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We all assume the worst when we see ads being misplaced or unfortunately placed online. However, the extent of the damage cau....
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After many years of being the definitive net software browser, Microsoft's Internet Explorer has received a new and flashy, n....
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In overseas agency news, Brand Republic reports that Mother has landed a £35 million (AUS$74 million) pan-European advertisi....
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Bullseye is heralding itself as the newest and brightest player in the social media monitoring and analysis services sector.
....
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Five years ago, if you didn't have an iPod you were nothing. Now, Apple has created a new tech drug in the iPhone that ....
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Last weeks Over the hump ... saw the Barber point the finger at ads out there that had been placed in the most disastrous way....
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The realms of advertising and of public relations ... are replete with instances of bullshit so unmitigated that they can ser....
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An interesting phenomenon has hit online ‘netizens' (internet citizens for those not savvy) in China after photos of an iPh....
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Fairfax Digital has redesigned its logo to take on the look and feel of Fairfax Media's circular emblem.
The general idea i....
NEWS shares
The 2008 Beijing Olympics was memorable for lots of reasons, but it may also go down in history as the first games people wat....
