OPINION
Everyone loves a good TVC. They're sexy, undeniably powerful and able to take consumers from zero to love in as little as 30 ....
Authorization
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OPINION
All marketers want word-of-mouth (WOM) and why wouldn't they? It's long been considered the best possible brand booster. But ....
NEWS
IAB Australia has announced that it has begun drafting guidelines for the application of auto-refresh on sites.
The guideli....
NEWS
Magazine retailer Mag Nation has announced a promotion that encourages consumers to enter its stores in their underpants for ....
NEWS
YouTube has announced the launch of its ‘YouTube Nonprofit Program' in Australia.
Under the scheme, eligible nonprofits ca....
NEWS
The Out-of-Home industry's long-promised holy grail, MOVE (Measurement of Outdoor Visibility and Exposure), launched today.
....
OPINION
The advances in website technology and content management systems have empowered organisations to take control of their websi....
NEWS
Tasmanians have begun to speak out on draconian laws that require online political comment to include the commenter's name an....
NEWS
Communications minister Stephen Conroy is set to announce policy around mobile spectrum amid News Ltd raising his ire by repo....
NEWS
Research released by Millward Brown has revealed Colgate as Australia's most trusted and recommended brand in its TrustR repo....
INTERVIEW
Marketingmag.com.au had a chat with Greg Bosnich, marketing director at Volvo Australia. If
you would
like to see a certain....
OPINION
By now we've all read a million articles talking about important learnings from 2009, tips for a better 2010 and hot predicti....
NEWS
Facebook has come under fire from Federal Communications Minister Stephen Conroy, after a memorial page for a murdered school....
NEWS
PayPal has announced a deal to offer its services in key parts of Facebook's advertising and developer systems.
As part of t....
INTERVIEW
Welcome to our new section, Where do all the brand managers go?. In these interviews, Liz Foster will track down the fortunes....
OPINION
There is a new breed of small business on the boil and it is about to shine.
One of the developments to emerge from the rece....
OPINION
Anyone who has worked in the travel industry or booked a hotel in the last few years would recognise Wotif as no stranger to ....
OPINION
When it comes to Search Engine Optimisation (SEO), I have to tell you - marketing managers make a lot of mistakes.
I can eas....
INTERVIEW
In the second half of our interview with Saneel Radia, alchemist from Denuo, he gave his views on the iPad and social media.
....
INTERVIEW
Saneel Radia, an alchemist from Denuo, joined us this week to speak with Sean Greaney about the future business models of med....