The 25-year partnership of The Melbourne International Comedy Festival and The Age has ended, with the Herald Sun announcing ....
BY Marketing mag
Perhaps in an effort to get that first scoop on the always-newsworthy latest elephant pregnancy, Fairfax Media has announced ....
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Cascade has launched a clever new iPhone app that hopes to put the brand in front of beer connoisseurs eyes every day.
The a....
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Disloyalty: are you game to encourage it?
I read recently of a unique marketing approach by Gwilym Davies, who is the curren....
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Strategically implemented search engine optimisation (SEO) and search engine marketing (SEM) are a vital part of any digital ....
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Once cheap and nasty wine brand Queen Adelaide has re-launched on to the Australia market. It's not as cheap as it was, and t....
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SBS' impressive online video work is continuing, with an engaging marketing program formed around ‘Immigration Nation: The ....
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In the average day, an Australian will be exposed to 300 advertising messages. Or is it 500? Or is it 1000? Whatever the numb....
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In this careers feature, Liz Foster asks the question, with the number of corporate marketing roles shrinking as you climb th....
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Recently I was invited to speak at two different conferences about social media in a corporate workplace.
At both conferen....
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“Are you wearing a breast cancer shirt?” a colleague just asked Marketing mag's ad man, Aaron Jackson. He isn't wearing a....
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News Limited will launch a new creative division early next year as a support service for advertisers. The ‘creative hub' h....
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Virgin Mobile has continued its impressive customer satisfaction record, again leading other Australian telcos in a survey ta....
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54% of all Australian businesses will adopt social media as a customer service channel for the first time in 2011, a new surv....
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Conversion optimisation. Sound familiar? Maybe it does, but do you actually know what it means? Nearly two thirds of Australi....
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Comments from Harvey Norman boss Gerry Harvey last week have opened up a heated debate among online and store retailers.
Cha....
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In this careers feature, Liz Foster asks the question, with the number of corporate marketing roles shrinking as you climb th....
BY Marketing mag
The once buzzing Australian marketing blogosphere bubble has burst, popular industry blogger Julian Cole tells Marketing maga....
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Liverpudlians are often said to be an overly-sentimental lot, and no more so than when it comes to football. If you want to f....
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We've all heard about the benefits of a strong SEO strategy for businesses, such as increasing traffic to your website and ap....
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