NEWS
On the back of a number of brand reintroductions, global haircare brand Pantene is set to bring back the line that made inter....
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INTERVIEW
In this careers feature, Liz Foster asks the question, with the number of corporate marketing roles shrinking as you climb t....
NEWS
Chief operating office of Twitter, Dick Costolo, has forecasted an advertising boom as the micro-blogging platform prepares t....
NEWS
Demand for Marketing professionals is on the rise.
The E.L. Index has released its May report, showing a 6% increase in exe....
OPINION
As a marketing manager (we do most of our stuff online) I have a budget to look after and my main goal is to maximise the ret....
NEWS
To add sting to their campaign, rebranded talk radio station, MTR 1377 is set to launch a series of TVCs, going live on free-....
NEWS
Australian retailers looking to boost in-store foot traffic must ensure they have an effective online search strategy, says a....
NEWS
Akamai and Viocorp have announced their sponsorship of the inaugural TED event in Australia, TEDxSydney.
TEDxSydney, organi....
NEWS
Canon has released a campaign entitled ‘Clive, Age 5', aiming at showcasing the artwork produced by a five-year-old child w....
NEWS
Austereo has launched a campaign with The Salvation Army, to create awareness among young people for the Red Shield Appeal as....
NEWS
SBS has announced it will form a three-way partnership with Sony and Harvey Norman to bring Australian soccer fans the 2010 F....
NEWS
Figures released today by the Audit Bureau of Circulations show sales of Monday to Sunday metropolitan newspapers fell by 3% ....
NEWS
Overseas web retailers are reaping sales from Australian consumers with little challenge from local businesses.
A US-based i....
NEWS
Intangible Business has released ‘The Power 100: The World's Most Powerful Spirits and Wine Brands, 2010'.
Smirnoff has be....
NEWS
Former major sponsor of embattled NRL team Melbourne Storm, News Ltd said it would not support or fund any legal action the d....
NEWS
As many as two in three Australians are unaware that many well known TV brands are actually manufactured in China - and many ....
OPINION
As a society we're obsessed with quick fixes, instant celebrity and immediate gratification.
The marketing industry, being r....
NEWS
Nielsen's online division has launched a mobile internet audience measurement tool, which the company claims is a world first....
NEWS
Eyeblaster's latest benchmark report has found Australian's have the lowest average dwell time and dwell rate for online adve....
NEWS
A report has found rough economic times have had a ‘keeping up with the Joneses' effect on Australian's drinking behaviour.....
