NEWS
Despite marketing and sales being the fourth most popular career choice for Australian university graduates, the industry is ....
Authorization
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NEWS
Domain.com.au has launched its Radar search tool in partnership with the Commonwealth Bank and Fairfax Digital.
Radar allows....
NEWS
The Australian Institute of Management (AIM) has released findings on gender pay differentials.
The survey found that despit....
NEWS
An analysis report released by Millward Brown Optimor has revealed that bigger brands are recovering faster than the S&P ....
INTERVIEW
Marketingmag.com.au chats to Natalie Forsyth - vice president, marketing and strategy, Asia Pacific, of Premiere Global Servi....
NEWS
Social networking platform, Bebo, has announced its partnership with Vision of Humanity to launch ‘Peace is Breaking Out', ....
NEWS
A new out of home initiative has been launched
by Walking Media, offering an eye-catching promotional tool for businesses th....
NEWS
Interbrand has released its global brands report, ‘2009 Best Global Brands'.
Coca-Cola was named the number one global bra....
NEWS
ninemsn and Channel Nine have launched Australia's first
live news bulletin produced specifically for the web.
Covering ne....
CASE STUDY
Background
Seven years ago, Vince Papallo, the founder of Stichem, was a builder looking for high-quality workwear for his t....
OPINION
Ask 100 people on the street what they think public relations is and you'll get myriad answers (although I'm tipping most res....
NEWS
Overall consumer confidence is at 121.2 points (down 2.3 points in a week, but up 27.7pts in 6 months) according to a report ....
OPINION
Even before I read the recent findings from Epsilon International's survey I would have said that we struggle as marketers to....
OPINION
The world economy has been in state of disarray. As companies fail we can take some small comfort in the fact that these type....
BY Mark Cameron
NEWS
A Pennsylvania State University research team has released data suggesting that one in five tweets are effectively free brand....
NEWS
The Federal Government has put ‘Brand Australia' out to tender.
The move comes as the Government tries to reposition Austr....
NEWS
Joan Warner, CEO of Commercial Radio Australia, has indicated that the latest figures released by the Commercial Economic Adv....
NEWS
According to a report on ‘Global Consumer Email' by digital marketing technologies and services company, Epsilon Internatio....
NEWS
Want to know what the YouTube generation looks like? Google has released an Australian YouTube usage research report, based o....
OPINION
One of the biggest changes to shake up online media consumption has been Rupert Murdoch's recent announcement that News Corp ....
BY David Iwanow