NEWS
Nielsen has released its analysis of social media discussions around Julia Gillard or Tony Abbott becoming the next Australia....
Authorization
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NEWS
Thai beer brand, Singha have signed a three year sponsorship deal with Manchester United Football Club.
Singha will gain ac....
NEWS
37% of employees admired the actions of their employer throughout the global financial crisis (GFC) said Robert Walters in it....
NEWS
Bank customers are swayed by lower banking fees and better banking infrastructures, reported research company Datamonitor.
A....
NEWS
iPhone and BlackBerry users can be classified as ‘big spenders' reported Roy Morgan in its report, Mobile Phone Monitor.
T....
NEWS
Panasonic Australia has been charged with misleading consumers in its 2008 bonus Nintendo Wii promotion, reported the Austral....
NEWS
Robert Walters has outlined the the top reasons for senior executives leaving their jobs in its report ‘Retaining your Seni....
NEWS
Virgin Mobile has announced it has developed strategic partnerships with five media companies: PBL Media (Ninemsn and ACP mag....
CASE STUDY
Background
Sparked by Andrew Forrest's deep passion and commitment to the cause, GenerationOne is a movement aimed at ending....
CASE STUDY
Background
2009 was a difficult year for car companies. WhybinTBWATequila, working with Nissan, needed to deliver a campaign....
NEWS
Digital radio is on trial in Darwin, according to Commercial Radio Australia (CRA) and Grant Broadcasters.
The channels incl....
NEWS
Consumer confidence has increased this week by 4.8 points from July 2010's figures and is 6 points higher than last year's fi....
NEWS
Online advertising expenditure in Australia has reached $2 billion, reported the Interactive Advertising Bureau (IAB) in the ....
NEWS
The video rental market continues to increase, despite competition from digital media technology, said Paul Uniacke, co-owner....
INTERVIEW
What marketers want from a position is often at odds with what employers think they want - and subsequently offer.
The impro....
INTERVIEW
In this careers feature, Liz Foster asks the question, with the number of corporate marketing roles shrinking as you climb th....
CASE STUDY
Background
Jeans for Genes is a major fundraising organisation supporting the Children's Medical Research Institute (CMRI) -....
CASE STUDY
Background
Secure Parking was founded in 1979 at a time when car parks were largely viewed as a commodity, with little diffe....
OPINION
As marketers, we have a tendency to obsess over figures - be it reach and frequency, daily unique visitors or even the number....
NEWS
In a report on Twitter growth worldwide, marketing research company, comScore, documented 93 million visitors (aged 15 and ol....
