CASE STUDY
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NEWS
For Streets Golden Gaytime, there's been very little change since it was first introduced in 1959, but now the brand is revis....
OPINION
How to use Google to win affection online
I've just met a sweet Aussie colleen who we'll call ‘Ms O'Irish Name'.
Thanks ....
OPINION
Twitter seems to be the buzzword for most companies, and the real question many agencies are trying to answer is how can soci....
BY David Iwanow
NEWS
Starcom MediaVest Group (SMG) has launched an interesting integrated media idea for M&M's latest campaign - M&M's col....
INTERVIEW
In the March Digital Issue of Marketing magazine, we featured a piece on Social Marketing: reawakening a collaborative consci....
OPINION
This article is part of a series by Katie Harris, principal at Zebra Connections (if you missed the other parts, start here....
OPINION
I recently attended a seminar organised by PR firm Hill and Knowlton in Sydney which featured a group of experts holding fort....
NEWS
As part of a strategic realignment of the Kantar Group companies - TNS (Custom Division) and Research International - two of ....
NEWS
Fox Interactive Media has launched four new initiatives for marketers: MySpace Lifestages, MySpace MyInsights, MySpace Rechar....
NEWS
Interbrand, a leading brand consultancy, today announced the 20 Best Australian Brands, with Telstra and Commonwealth Bank be....
NEWS
As the impact of the global credit crunch bites, retailers and SMEs now have access to an online catalogue service - Whats4sa....
NEWS
Pulse Marketing Group has launched a $5.5 million marketing campaign for natural gas across NSW and ACT.
The campaign, creat....
NEWS
Ad spend in traditional media could be flagging faster than predicted, according to a report from The Australian - it is esti....
INTERVIEW
Marketingmag.com.au has teamed up with the guys at Love Digital to bring you this weekly podcast on all things digital.
In....
NEWS
In a 40-page document of financial results released today, General Motors Corporation has disclosed that it will slash market....
NEWS
Guardian.co.uk reached a record audience in January 2009, attracting almost 30 million unique users in a month where all UK n....
NEWS
A nationwide study has revealed increased consumer engagement with communities and younger, more engaged readership profiles ....
NEWS
From the wonderful creative world comes a few campaigns that will both humour and terrify.
Kids pick up technology 50 times ....
NEWS
Google has been named as world's top brand by a UK survey of 500 brands voted on by a panel of 1500 managers, organised by th....