INTERVIEW
Marketingmag.com.au has teamed up with the guys at Love Digital to bring you this weekly podcast on all things digital.
In....
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OPINION
A recent article in The Sydney Morning Herald reported that a dramatic increase in illegal downloads of TV shows, movies, etc....
INTERVIEW
Marketingmag.com.au chats to Darren Rowse aka ProBlogger - founder, editor and blogger. If you
would
like to see a certain
....
NEWS
Companies of all sizes have begun to engage customers and prospects on social networking services, according to a report rele....
CASE STUDY
Background
In November 2008, smh.com.au relaunched their travel section as ‘Traveller' in keeping with their print counter....
NEWS
Australian newspaper industry body, The Newspaper Works, has initiated an open tender process for measurement of newspaper re....
OPINION
Last month Millward Brown Optimor published its fourth annual BrandZ Top 100 Most Valuable Global Brands rankings and would y....
OPINION
Hands up all who think the world is a fine and dandy place where everything is as it should be?
Thank you, Mickey Mouse, I e....
OPINION
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NEWS
Twitter users with large followings, such as actor Ashton Kutcher or CNN, can start earning money from posting content on the....
NEWS
Australian online retailer dStore makes a bold move from digital to physical with twelve stores planned for the Brisbane metr....
NEWS
Foster's Group has launched a marketing campaign for its 31 vineyards and two wineries, in an effort to sell $800 million wor....
NEWS
The F word just got groovier with an office aiming to mirror the objectives and perspectives of Facebook itself.
In renovati....
NEWS
Unhealthy food and alcohol advertising is the subject of a massive push by the federal government to be banned.
A report tha....
NEWS
Twitter is introducing verified accounts to clamp down on ‘brand-jacking' - the impersonation of celebrities and brands on ....
CASE STUDY
Background
To promote its new range of Slow Cooker Recipe Bases, McCormick offered consumers a free cookbook. The problem? T....
OPINION
At Aprils Marketing Now conference in Wellington, a marketing manager for a charity asked how much to invest into an online c....
NEWS
Last week Microsoft and ninemsn launched its latest search offering, Bing, phasing out Windows Live Search. This time the sig....
OPINION
When youre active in the social media space (as I tend to be, along with countless others in the marketing sphere), its somet....
NEWS
According to a new Juniper Research report, the global downward trend in advertising has not affected mobiles rise-and-rise s....