NEWS
Experian CheetahMail has released a report that indicates email marketing is not getting to the correct segments, with open a....
Authorization
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NEWS
Ford Motor Co. has plans for new wireless dashboard technology to include Twitter feeds.
Ford announced at the Consumer....
NEWS
Sir Rupert Murdoch has blocked his first news aggregator, NewsNow.co.uk.
The aggregator has been blocked from content availa....
OPINION
2009 was a year of shifting paradigms. I think the GFC forced us to change in some capacity. This year, instead of dwelling o....
OPINION
Some were disillusioned last year when ‘the year of the mobile' didn't quite reach expectations. While the astounding rate ....
OPINION
We've established that word-of-mouth has reached a whole new level with the rise and rise of social media in its various form....
NEWS
KFC has landed itself in trouble with one of its TVCs for its ‘Cricket Survival Guide' campaign being labelled racist in th....
OPINION
Research shows that Australian consumers want organisations to communicate with them through social media outlets such as Twi....
NEWS
Despite growth in the final month, 2009 saw a drop on the final balance for commercial radio.
Figures show annual advertisin....
NEWS
Uluru (or Ayers Rock) will remain open to climbers despite calls for prohibition.
However, environment minister Peter Garret....
INTERVIEW
Marketingmag.com.au had a chat with Mark Armstrong, general manager at FirstClick Consulting, Melbourne. If
you would
like ....
OPINION
“As the pool of Foreign Direct Investment shrinks, there will be more competition for fewer projects.”
A quote from th....
NEWS
The use of the red and yellow swim-suited surf lifesaver as a marketing tool for everything from tourism to cereal, may quite....
NEWS
QANTAS will surely be happy to see the back of 2010, a year in which the company line became ‘damage control'. The embattle....
NEWS
Wrigley's has pulled a dancing banana from its chewing gum advertising campaign after farmers threatened a day of protest at ....
OPINION
Did you know that the internet is now the most consumed media in Australia?
According to the ‘2009 Nielsen Annual Interne....
OPINION
‘Tis the silly season of course and in recent weeks I've had the opportunity to catch up with plenty of people across media....
OPINION
In a month where Topshop finally announced their first foray into the Australian high street market (and reported a 100% upli....
NEWS
We're tucking a big 2009 in under the covers and looking fearfully, excitedly and giddily toward 2010.
We're lucky enough t....
NEWS
Tiger Woods scandal has affected his sponsors image as well as his own.
Consulting firm Accenture has jettisoned Woods, but....