NEWS
Virgin Mobile has announced it has developed strategic partnerships with five media companies: PBL Media (Ninemsn and ACP mag....
Authorization
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CASE STUDY
Background
Sparked by Andrew Forrest's deep passion and commitment to the cause, GenerationOne is a movement aimed at ending....
CASE STUDY
Background
2009 was a difficult year for car companies. WhybinTBWATequila, working with Nissan, needed to deliver a campaign....
NEWS
Digital radio is on trial in Darwin, according to Commercial Radio Australia (CRA) and Grant Broadcasters.
The channels incl....
NEWS
Consumer confidence has increased this week by 4.8 points from July 2010's figures and is 6 points higher than last year's fi....
NEWS
Online advertising expenditure in Australia has reached $2 billion, reported the Interactive Advertising Bureau (IAB) in the ....
NEWS
The video rental market continues to increase, despite competition from digital media technology, said Paul Uniacke, co-owner....
INTERVIEW
What marketers want from a position is often at odds with what employers think they want - and subsequently offer.
The impro....
INTERVIEW
In this careers feature, Liz Foster asks the question, with the number of corporate marketing roles shrinking as you climb th....
CASE STUDY
Background
Jeans for Genes is a major fundraising organisation supporting the Children's Medical Research Institute (CMRI) -....
CASE STUDY
Background
Secure Parking was founded in 1979 at a time when car parks were largely viewed as a commodity, with little diffe....
OPINION
As marketers, we have a tendency to obsess over figures - be it reach and frequency, daily unique visitors or even the number....
NEWS
In a report on Twitter growth worldwide, marketing research company, comScore, documented 93 million visitors (aged 15 and ol....
NEWS
Google have launched ‘Google Stories' on their official blog, which encompasses a series of posts of stories from people wh....
NEWS
In an Ipsos ‘Australian Loyalty Study', Australians were touted as being more loyal to both family and brands, than they we....
NEWS
The past four years have seen a 3% reduction in the total amount of smokers in Australia, according to Roy Morgan's Research ....
NEWS
82% of sales personnel believe that they will hit their sales targets for the September quarter, reported sales assessment co....
NEWS
Demand for PCs, laptops, DVD players and recorders, MP3 players, cameras and camcorders has dropped, indicated search company....
NEWS
Three in four Australian households have adopted digital television, according to figures released by the Federal Government'....
OPINION
Why are so many loyalty programs like the proverbial shag on a rock? They seem to sit isolated from the core brand offering. ....
