Global news has been dominated in recent days by the controversy over the readiness of Delhi to host this years Commonwealth ....
BY Marketing mag
A study comissioned by Right Now, a customer management company, reported that only 5% of Australians feel that a company has....
BY Marketing mag
Although a quarter of small businesses have taken to using social media, the figures may have reached a peak, reported eMarke....
BY Marketing mag
The recent AIMIA retail study has given a great insight to the rest of the marketing and media world, on just how polarised t....
BY Marketing mag
Big City Promotions has been accused by the Australian Competition and Consumer Commission (ACCC) of advertising misleading i....
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Australian Association of National Advertisers (AANA) has reported growing difficulties in recruiting talented staff to fill ....
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Robert Walters has just released results from its fifth ‘Employee Insights Survey', with a particular focus on employee sal....
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Roy Morgan's latest weekly consumer confidence rating has indicated that consumer confidence is down nearly five points, whic....
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Interactive Advertising Bureau (IAB) Australia has initiated a tender inviting applications for an online audience measuremen....
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The number of marketers who move on from brand management roles to embark on their own business ventures is rather substantia....
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According to the Consumer Digital Lifestyle Index (CDLI) released by Canon, Australians spent $3.27 billion on digital lifest....
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Nielsen unveiled US ad spend figures for the first half of 2010.
When compared to 2009's ad spend figures per industry, the ....
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Tourism Queensland has revealed a new tagline as part of its $4 million tourism marketing campaign.
The tagline, ‘Queensla....
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Background
Each year thousands of young people are disconnected from society due to abuse, neglect, drug addiction and po....
BY Marketing mag
Background
Telecommunications network Globe Telecom is the second largest in the Philippines. In the past Globe has operated....
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I wanted to hate this brand. It's a giant, global multi-national corporation making about as much money per year as McDonalds....
BY Marketing mag
There's no doubt about it - Australians have become obsessed with MasterChef. The final episode of the recent cooking phenome....
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Cause marketing is on the upswing in the US, with 88% of consumers considering it to be acceptable, reported eMarketer.
Acco....
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The top seven brands in Australia are tech brands, reported Brand Asset Consulting in their 2010 Brand Asset Valuator (BAV).
....
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125 shortlisted YouTube videos in ‘YouTube Play. A biennial of Creative Video' have been announced by The Guggenheim and Yo....
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