NEWS
Brands will revert to price wars and other old ways of competing as CX stagnates in 2019, but Forrester warns it's a surefire....
BY Ben Ice
Authorization
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NEWS
Twitter has released its review of the most talked about brands, hashtags, people and issues in Australia on the platform.
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BY Josh Loh
OPINION
Nothing lasts forever. Especially in advertising. Brian Bowman says creative fatigue happens when an ad’s performance decli....
INTERVIEW
Choosing an influencer for your marketing campaign isn't as simple as it seems. Hypetap's Detch Singh tells Marketing about ....
BY Josh Loh
SPONSORED
By making certain adjustments, it's easy to get whatever open and click-through rates you like, but that won't necessarily de....
NEWS
Amazon is reportedly planning to expand its ‘just walk out’ Amazon Go stores in a major way. It won't get away, however, ....
BY Josh Loh
OPINION
Online video is an essential part of the digital marketer's mix, and it's about to get bigger, according to Emma Barr. Her....
OPINION
The best brands are a collective of thoughts, feelings and concepts in the public imagination, says brand identity expert Tom....
NEWS
Australian ad spend is expected to rise by 3.3% in 2018 to $16.72 billion, according to Zenith’s latest advertising expendi....
BY Josh Loh
OPINION
Despite its endless abundance, data is a scarce resource for marketers. According to Lauren Forrester, even the most experie....
OPINION
After a long, tedious phone call to customer service or technical support, the last thing people want to do is stick around f....
NEWS
Shutterstock has released its 2019 Colour Trends report, predicting the rise in popularity of UFO Green, Proton Purple and Pl....
BY Josh Loh
OPINION
Australian brands joining forces, WeChat becoming a primary platform for Australian marketers, and measuring influencer ROI. ....
NEWS
Bricks and mortar retail spending on Black Friday dropped 13% compared to last year, according to research by Vend.
Amazon....
BY Josh Loh
NEWS
Research giant Forrester has entered into an agreement to acquire B2B research and advisory firm SiriusDecisions for US$245 (....
BY Josh Loh
CASE STUDY
Here's how Subway leveraged World Sandwich Day hype to boost sales and help out the hungry.
This article originally appear....
NEWS
Victoria Bitter has invited the people of Australia to refresh its 50 year-old iconic anthem.
The best submissions will be....
BY Ben Ice
NEWS
True North Research has revealed a preview of its upcoming study comparing the impact of sports sponsorships and how brands s....
BY Josh Loh
NEWS
Coca-Cola Australia has released ‘It Feels Good to Give’ Christmas campaign in the second year of its partnership with Sa....
BY Josh Loh
NEWS
Smartbox, a new outdoor media and retail installation, has entered the Australian market, allowing advertisers to integrate p....
BY Josh Loh
