NEWS
A qualitative analysis, by market engagement firm Mext, has revealed four key shopper types.
The researchers interviewed mor....
Authorization
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NEWS
Google has announced the release of a search feature that will enable consumers to search millions of songs via its web searc....
NEWS
Visa has announced that it will extend its Olympic Games sponsorship for the next eight years.
The credit giant will retai....
NEWS
George Patterson Y+R (GPY&R) has announced the release of its 2009 Brand Asset Valuator (BAV).
Among the top brands for ....
OPINION
Im supposed to be writing an insightful, amusing, introduction to this article to get your attention, but to be honest, if y....
OPINION
Being in the IT/digital space, I am often asked a myriad of questions about new technologies, existing technologies, trends, ....
NEWS
YouTube has launched Promoted Videos for Australia.
Promoted Videos offer brands a way to differentiate their videos from th....
NEWS
Queensland University of Technology (QUT) has launched a real-time Twitter aggregator of Australia's Top 100 most followed PR....
NEWS
Xbox has announced that it will be launching its Forza Motorsport 3 computer game using Ultimate Media's Venulite digital sig....
NEWS
The Big Issue's Community Street Soccer Program unveiled its website as part of an ongoing branding overhaul.
The web portal....
NEWS
Australian schools use of digital communications is years behind, according to Australia's main provider of school websites.
....
NEWS
Norfolk Island Tourism has launched its first ever branding and largest advertising campaign.
Created by DDI, the Tourism gr....
OPINION
How does your brand utilise its network of consumers via social media, or how does it plan to in the
....
OPINION
Facebook is continuing to improve solutions for advertisers with a recent upgrade to its Ads Manager. While still in beta I h....
BY David Iwanow
INTERVIEW
Marketingmag.com.au chats to Cecelia Haddad - director of Marketing Elements Pty Ltd. If you would like to see a certain
mar....
NEWS
ANZ has announced the launch of a new brand identity to align with it's ‘super regional' strategy and international presenc....
NEWS
Following the findings of the Australian Communications and Media Authority's (ACMA) annual report, Experian offers Marketing....
INTERVIEW
Welcome to the seventh episode of The Marketing Manifest - the official podcast of Marketing magazine. Our new-look weekly po....
NEWS
A survey conducted by Open Text has found almost one third of Australian organisations have an enterprise web 2.0 or departme....
NEWS
Publisher Conde Nast has announced the December issue of US GQ will be available on iPhone as well as in hard copy.
The prin....