NEWS
A Socialbakers study reveals Australian advertisers pay three and a half times the global average CPM on Facebook.
A study....
BY Josh Loh
Authorization
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OPINION
Forget developing your brand, advises Steve Sammartino, focus instead on building experiences that help your customers enhanc....
NEWS
Bitcoin's value fell 10% in one day after Google's announcement that it will no longer serve cryptocurrency ads.
In a blog....
BY Josh Loh
NEWS
Holden hopes to reinvigorate Australia’s perception of the Commodore, pulling at the heartstrings with its latest campaign ....
BY Josh Loh
NEWS
97% of main household income earning women read news media across all platforms, according to the EMMA data.
According to ....
BY Josh Loh
NEWS
Delacon’s Speech Analytic Module (SAM) platform analyses customer phone conversations using AI.
Sydney based call analyt....
BY Josh Loh
OPINION
Retail marketing has been a hot topic of discussion at SXSW so far. Rob Currie reports from the conference, with examples of ....
NEWS
Data Republic has announced it has entered a partnership with analytics firm SAS to enhance the services offered through its ....
BY Ben Ice
OPINION
As marketers, we have a powerful platform to change the role models and messages society sees about gender, says Anne Rayner,....
OPINION
There's plenty of research about retargeting's benefits, but Tyler Greer would like to see research on the damage done by pum....
OPINION
A lot of companies are sacrificing sales for data, says Rob Morrison. Data on the trigger moments that put consumers back in ....
BY Rob Morrison
OPINION
Businesses that address the real wants and needs of citizens will unlock new ways to build powerful relationships with commun....
SPONSORED
Marketers today must be in a constant state of learning and up-skilling, but how can we decide which skills are the right one....
FEATURE
Is it better to have formal marketing training to stay ahead of the curve, or is staying on the job the better way to go? Tra....
NEWS
A majority of marketers lack knowledge around the basic principles of marketing, a Salmat report reveals.
Marketers lack k....
BY Josh Loh
NEWS
Facebook is an official supporter of the Gold Coast 2018 Commonwealth Games, lending its platform to expand the Games to a g....
BY Josh Loh
NEWS
Kellogg’s is building on its ‘Amazing Creations’ campaign, with new videos featuring YouTube creator Simone Giertz and ....
BY Josh Loh
NEWS
Too few companies are engaging with new technologies, including wearable technologies which can improve employee performance ....
BY Josh Loh
NEWS
62% of Australian workers believe they are in need of company-enabled technological training.
Salesforce has released its ....
BY Josh Loh
OPINION
Understanding customer need is vital but not remarkable, says Pip Stocks. That knowledge must be used to innovate, compete an....