NEWS
LinkedIn has appointed a managing director for Australia and New Zealand, Clifford Rosenberg.
Rosenberg was formerly managin....
Authorization
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OPINION
Sack your digital strategist...
That's right, Sack them! Sack them if they wrap an air of mystique around digital strategy. ....
CASE STUDY
Background
The Holden Dealer Team (HDT) was a big hit in the 80's, thanks to its owner and advocate Peter Brock. The cars th....
NEWS
Retailer Snooze has admitted it ran a misleading advertising campaign in October 2008.
The retailer admitted the campaign wa....
OPINION
Well, weve crested the halfway mark and are on the third post in Bretts week long series explaining how to get the most out o....
INTERVIEW
Marketingmag.com.au had a chat with Rod Curtis - strategy and planning director and partner of Twenty20 Communications. If yo....
NEWS
A peak in anti-corporate sentiment by Australian consumers signals a significant threat to established brands, both in Austra....
NEWS
Google has unveiled a tool that enables traditional television and online news agencies to create a platform to manage citize....
NEWS
A study into priorities driving marketing decisions, conducted by Vanson Bourne, has found more than two-thirds of marketers ....
NEWS
The founding members of The Communications Council have held the first meeting of the new industry body, a day after the asso....
NEWS
A study has found that visitors to internet sites in the Asia-Pacific region has increased 22% to nearly half a billion, with....
NEWS
Evian's campaign ‘Rollerbabies' TVC on YouTube has scooped an official Guinness World Record for the most viewed online ad ....
OPINION
Welcome to the second post in a week long series explaining how to give your eDM the best chance at great ROI. Today we look ....
NEWS
Wagamama noodle bar chain has announced that it will become the first of its kind in Australia to offer an interactive online....
NEWS
Members of the Australasian Writers and Art Directors Association (AWARD), Advertising Federation of Australia (AFA) and Acco....
NEWS
Australian newspaper sales have posted less than positive circulation results in figures released by the Audit Bureau of Circ....
NEWS
Microsoft's in-game ad business, Massive, has engaged comScore to gain insight into the worth of clients' in-game advertising....
NEWS
Commercial Radio Australia has rolled out the next phase of its $10 million digital radio awareness campaign, pitching a digi....
NEWS
News Corp's chief digital officer has outlined the case against search indexing.
According to News Corp's chief digital offi....
NEWS
The National Broadband Network (NBN) team has chosen Melbourne as its home.
The selection of Melbourne as the team's home ma....
