OPINION
The wonderful thing about e-marketing is you're almost never paying for the media itself. It's this that causes so much angst....
Authorization
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OPINION
There's been much chatter around the blogosphere of late about that most humble of advertising formats, the banner ad. The de....
OPINION
Are your campaigns minimising wasted creative and reducing your cost of sales? Good market research should be able to help yo....
OPINION
So why is a pointy-headed, number crunching ‘direct guy' talking about channel planning in the one-to-one section of Market....
OPINION
Customer Relationship Management is back. Though CRM had not disappeared per se, until recently it had diminished in priority....
OPINION
It's evident that as an increasing number of brands shift their marketing spend from traditional to digital methods of commun....
OPINION
There I was, sat staring at my blank PC screen, wondering what to write for this column. So, like everyone nowadays, rather t....
OPINION
While direct mail has seldom been used within the FMCG sector in the past, evidence shows that it can be an effective channel....
OPINION
In today's increasingly data-driven world, insights and information on your own business, competition and customers are every....
OPINION
Most of the sales staff I have worked with could use the telephone more effectively. I guarantee you there are hundreds of pr....
OPINION
At the IAB Engage conference in London last year, global Yahoo! chief Terry Semel forecast that by 2010 most people accessing....
OPINION
As all email marketers understand, deliverability continues to be one of the biggest challenges faced today. That being said,....
OPINION
Whenever we ask web executives how important it is to improve their online customer experience, they reply emphatically, “I....
OPINION
Ah, Christmas promotions. So much fanfare, so much cardboard, so much waste. It's the marketer's Catch-22 - damned if you do,....
OPINION
I know what you're thinking - another article on how digital is going to gobble up all other marketing channels, destroy your....
OPINION
I'm in the office, it's 10.03am. Mat walks in, tosses my mail at me, walks on doing the same for the rest of the crew. Some p....
CASE STUDY
Client: The British CouncilCreative agency: M&C SaatchiPR: Open Dialogue
Background
The British Council is a not-for-pr....
OPINION
From a marketing perspective, there is little doubt that an image-rich email generates a better response both emotionally and....
OPINION
On 11 March 2003, the President of the United States signed a bill to create a Federal Do Not Call List and empowered the Gov....
OPINION
Several years ago, signing up for an American Express Card was an express route to DM deluge. No sooner had you signed on the....
