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The public relations industry is poised to lead new media communication strategies for a digital, internet-dependent world le....
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INTERVIEW shares
If you work in the worlds of advertising, media, research, new media and design, the chances are you are already experiencing....
INTERVIEW shares
The war for talent in Australia has the battlelines drawn across all industries and many specialist roles, with marketing and....
INTERVIEW shares
When it comes to preparing a job application or presenting themselves in the best possible light at interview, marketers some....
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There is no denying that we live in the digital age, and the innovations in out of home media exemplifies how the new era aff....
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So you are a marketer, huh? What does that mean? It means that you are well-paid, respected, educated in marketing and, hopef....
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The past few years have seen the emergence of a raft of online social networking sites such as Facebook and MySpace. In recen....
INTERVIEW shares
What motivates someone who started a career as a chartered accountant to become the successful innovator of a groundbreaking ....
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The greatest misconception about search marketing is…that it's only for businesses that have an e-commerce model. Generatin....
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At times my excitement about data leads to some embarrassment. Yet, it's not my excitement itself that embarrasses me (I don'....
INTERVIEW shares
When you work in marketing you know the value of networking to advance your business. You probably live and breathe it, spend....
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Brands communicate to their markets via a multi-supplier infrastructure. Meaning, if you aren't launching your latest TVC, ou....
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This post is the first in a series looking at the AMI. Click below to read the others:
Whats wrong with the AMI
The Great A....
NEWS shares
The Nine Network's new wildlife documentary series, Tiger: Spy in the
Jungle has continued to draw audiences to the Monday 7....
OPINION shares
The ultimate objective for all new brands is to earn a place in as many customers' personal identity preferences (PIPs) as po....
NEWS shares
Bill Obermeier is stepping down from his role at Telstra as its
director of brand, advertising and sponsorship next month an....
NEWS shares
Former M&C Saatchi managing director Simon Corah has been appointed chairman of Access Public Relations.
Rochelle Burbu....
OPINION shares
Marketing Mag's Guide to Digital ServicesDoes your company provide a digital service for marketers? mobile website designonli....
CASE STUDY shares
Client: Simplot - John West SalmonCreative: GreyMedia buying: Mitchells MediaResearch: The Lab Strategy
Background
Salmon i....
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