OPINION
The digitisation of media has led to a power shift in the producer/publisher relationship.
Marshall McLuhan famously pointe....
Authorization
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OPINION
Part one: Are marketers still afraid of the web?
Part two: Are marketers still afraid of the web?
After his successful se....
NEWS
For the first time in its history, BBC's revenue has exceeded $1 billion pounds.
Despite the GFC, BBC has seen revenues rise....
NEWS
Marketing agencies can now outsource ideation, through a new service called Ideas Culture.
The brainchild of tech expert Yvo....
NEWS
Mark Buckman, CMO of the Commonwealth Bank, has taken aim at the direct marketing industry.
Buckman criticised the industry ....
NEWS
APN Outdoor's research has identified brand trust and familiarity as the most influential factors on consumer purchasing deci....
NEWS
Federal communications minister Stephen Conroy has told technology industry representatives the new broadband network will sp....
NEWS
Forrester has released a report exploring the marketing potential of user-generated video contests.
The research claims 21% ....
INTERVIEW
Marketingmag.com.au chats to Leah Menzies - head of marketing and communications at Melbourne Aquarium. If you
would
like t....
INTERVIEW
Marketingmag.com.au has teamed up with the guys at Love Digital to bring you this weekly podcast on all things digital.
In ....
NEWS
Marketingmag.com.au has teamed up with the guys at Love Digital to bring you this weekly podcast on all things digital.
In ....
NEWS
UK publisher, Dare Comics, has found an unusual way of monetising its online content - by holding a one-time eBay auction for....
NEWS
VB has unveiled a new campaign entitled ‘The Regulars', with a series of TVCs involving a parade celebrating quirky Austral....
NEWS
According to a recent study, Generation Y places considerably less value on buying Australian-made goods.
The Retailer and S....
OPINION
Part one: Are marketers still afraid of the web?
Part two: Are marketers still afraid of the web?
After his successful se....
OPINION
I derive a certain sense of amusement from seeing the social media space abuzz with marketing people talking about the buzz i....
NEWS
V Australia has launched a campaign via Twitter with the promise of a flight for three people to Los Angeles to promote the c....
NEWS
Facebook has announced that it is like to earn $500 million this year.
Marc Andreessen, Facebook board member and former Ne....
NEWS
The 2008/09 financial year proved difficult for metropolitan radio, with national sales sliding 3.28%.
Sydney was hit worst....
NEWS
A new campaign for UK company United Biscuits has incorporated finger puppets dancing to the soundtrack of the Village People....