NEWS
Lion Nathan's latest campaign for Toohey's New, ‘The Beer Economy', has been met with accusations of intellectual property ....
Authorization
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NEWS
MTV has unveiled a new-look logo to its US viewers which has its classic ‘music television' slogan removed.
Forgoing the n....
NEWS
AC/DC's tour to be promoted with its on radio band.
Coinciding with Austereo's acquisition of more digital rad....
OPINION
The staff of Macquarie Bank last week showed how to turn the standard practice of wasting time forwarding emails into instant....
NEWS
Whatever your opinion of the game itself, no media spot can guarantee as varied attention as the Super Bowl.
Viewership decl....
INTERVIEW
Marketingmag.com.au had a chat with David Krupp, client solutions manager at Nuffnang Australia. If
you would
like to see a....
NEWS
Tourism Western Australia has announced the launch of its new brand positioning and campaign, which it says will showcase the....
NEWS
Adam Lang has been appointed the new director of operations at Austereo.
Lang will support sales for the company in all stra....
NEWS
Among the SME market, it appears there is opportunity for banking marketers to make some ground as consumer facing efforts ou....
NEWS
The Outdoor Media Association (OMA) has released its 2009 fourth quarter report, indicating that it was the strongest of the ....
NEWS
Australian wine brand Wolf Blass has announced that it will be spending £2 million ($3.6 million) in its largest ever sporti....
NEWS
Out of home media operator EYE has announced the appointment of Hamish Michie as its general manager of sales strategy and pe....
INTERVIEW
Marketingmag.com.au had a chat with Tristan Fawley, @www digitals creative director. If
you would
like to see a certain
ma....
NEWS
To celebrate the Sydney Gay and Lesbian Mardi Gras, Virgin Blue has announced that it will feature its own float in the main ....
OPINION
You have come to expect a certain amount of unique visitors to your website every month. You know that 30% of website hits bo....
OPINION
My first blog post got a very good comment. In an interesting brainstorming on citymarketing, a reader pointed out:
“The ....
NEWS
Asia-Pacific consumer brands will succeed in the recovering economic markets but only if lessons are learnt from the GFC year....
NEWS
South Australian Parliament has pushed through laws requiring all bloggers and contributors wanting to take part in political....
NEWS
When it first caught on, social networking was seen as little more than an irritation for employers and an employee time wast....
NEWS
A billboard from the NSW Business Chamber has been removed for offending the public.
The billboard read, “Welcome to Queen....
