OPINION
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Authorization
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NEWS
Audit Bureau of Circulations (ABC) figures have indicated strong growth for consumer magazines.
ACP Magazines has enjoyed pe....
NEWS
The Australian Communications and Media Authority (ACMA) has announced an inquiry into Commercial Radio Australia.
Joan Warn....
NEWS
Research conducted by SheSpot has identified a new consumer market termed couplets.
Drawing marketing attractiveness compar....
OPINION
David Meerman Scott is the author of the new book World Wide Rave. His previous book, The New Rules of Marketing and PR is an....
NEWS
As part of the multi-million radio brand campaign, new ads featuring national executive director of the Retailers Association....
NEWS
Independent consumer survey of product innovation, Product of the Year, has revealed retail media company TorchMedia as a key....
CASE STUDY
Background
With the drought taking a toll on Australia's water supply, ABC Innovation sought to educate the Australian publi....
NEWS
Australia's online advertising market has recorded double-digit growth of 18.5% for the full financial year according to figu....
OPINION
When people are sick, they go to a doctor; when their car is in need of repair, they go to a mechanic; when the tap's leaking....
NEWS
Twelve online advertising companies have announced the formation of Internet Advertising Sales Houses of Australia (IASH), an....
INTERVIEW
Marketingmag.com.au has teamed up with the guys at Love Digital to bring you this weekly podcast on all things digital.
In....
NEWS
TNS Media Research has been awarded a three-year contract to develop the first audience measurement system for the pay TV ind....
NEWS
More than 40 radio stations in Sydney, Melbourne, Brisbane, Perth and Adelaide put rivalries aside and broadcast simultaneous....
NEWS
Shop-A-Docket is extending its coupon market dominance by introducing mobile coupons alongside the printed docket and online ....
NEWS
Optus has established a media advertising centre that aims to offer information on targeted advertising opportunities across ....
NEWS
Mitchell Communication Group has appointed Paul Davey to managing director of its media division.
Promoted from his previous....
NEWS
Donut King is launching a campaign for their new coffee offering.
The new coffee blend, entitled Royal Bean, is being suppor....
NEWS
Selleys has launched a new DIY fix-it community hub targeted at mums.
The campaign, ‘A Simple Fix', aims to tap into mums ....
OPINION
Over the past six months my blogs have focused on the digital consumer, but in this months post Ill focus on one of the bigge....