NEWS
Deloitte says that after five years a job skill becomes irrelevant, and new research from Hays finds that 77% of employers ar....
BY Josh Loh
Authorization
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NEWS
Airbnb says it can do better than Expedia and Booking.com, expanding its platform in 2018 to professional accommodation provi....
BY Josh Loh
CASE STUDY
Through category insights, data breakthroughs and a cough-prediction algorithm, Prospan was able to boost sales and reach.
....
NEWS
After debuting Shopping Ads last year with a few dozen test partners, Pinterest has announced it is expanding the program to ....
BY Ben Ice
OPINION
Far from being dead, physical retail plays an integral role in the 'new retail' strategies of leading Chinese brands.
ByÂ....
OPINION
Price marketing tactics ultimately leave millions on the table, says Dr Ross Honeywill. Here's why focusing on price means mi....
NEWS
Retailers are not engaging enough with digital wallets despite 54% of adults saying they want more integration.
Retailers ....
BY Josh Loh
NEWS
A Forrester survey has found that only 15% of Australian marketers are compliant with the GDPR coming into effect on 25 May.
....
BY Josh Loh
OPINION
Face-to-face communication is going out of fashion as technology advances, so we could be forgiven for thinking that real exp....
NEWS
A new Forrester report cautions against firms accidentally implementing discriminatory AI and machine learning.
A Forreste....
BY Josh Loh
NEWS
A Socialbakers study reveals Australian advertisers pay three and a half times the global average CPM on Facebook.
A study....
BY Josh Loh
OPINION
Forget developing your brand, advises Steve Sammartino, focus instead on building experiences that help your customers enhanc....
NEWS
Bitcoin's value fell 10% in one day after Google's announcement that it will no longer serve cryptocurrency ads.
In a blog....
BY Josh Loh
NEWS
Holden hopes to reinvigorate Australia’s perception of the Commodore, pulling at the heartstrings with its latest campaign ....
BY Josh Loh
NEWS
97% of main household income earning women read news media across all platforms, according to the EMMA data.
According to ....
BY Josh Loh
NEWS
Delacon’s Speech Analytic Module (SAM) platform analyses customer phone conversations using AI.
Sydney based call analyt....
BY Josh Loh
OPINION
Retail marketing has been a hot topic of discussion at SXSW so far. Rob Currie reports from the conference, with examples of ....
NEWS
Data Republic has announced it has entered a partnership with analytics firm SAS to enhance the services offered through its ....
BY Ben Ice
OPINION
As marketers, we have a powerful platform to change the role models and messages society sees about gender, says Anne Rayner,....
OPINION
There's plenty of research about retargeting's benefits, but Tyler Greer would like to see research on the damage done by pum....