OPINION
Whenever we ask web executives how important it is to improve their online customer experience, they reply emphatically, “I....
Authorization
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OPINION
Ah, Christmas promotions. So much fanfare, so much cardboard, so much waste. It's the marketer's Catch-22 - damned if you do,....
OPINION
I know what you're thinking - another article on how digital is going to gobble up all other marketing channels, destroy your....
OPINION
I'm in the office, it's 10.03am. Mat walks in, tosses my mail at me, walks on doing the same for the rest of the crew. Some p....
CASE STUDY
Client: The British CouncilCreative agency: M&C SaatchiPR: Open Dialogue
Background
The British Council is a not-for-pr....
OPINION
From a marketing perspective, there is little doubt that an image-rich email generates a better response both emotionally and....
OPINION
On 11 March 2003, the President of the United States signed a bill to create a Federal Do Not Call List and empowered the Gov....
OPINION
Several years ago, signing up for an American Express Card was an express route to DM deluge. No sooner had you signed on the....
CASE STUDY
“I've been in flowers since I was five-years-old,” says James Stevens. From the 1960s onward, his parents owned a little ....
OPINION
Looking back
Prose & Cons looks back on 2007 and can't wait for 2008. The past year has been relatively uninspiring from....
OPINION
Many marketers for both big and small brands know the ‘right things to do' yet fail to know how to get those right things d....
OPINION
The success of the ACTU's television campaign is not due to the amount of money it has spent, despite the complaints of the h....
OPINION
Promotional products were once considered a cheap and cheerful way to burn some surplus budget at the end of financial year -....
OPINION
The latest and greatest online marketing ideas are often adopted by savvy businesses from the creative breeding ground of the....
OPINION
Next time you are standing in a queue, waiting to enjoy the service experience, perhaps you can contemplate the Paradox of Co....
OPINION
The growth of the web as a sales and marketing channel seems limitless, at least for the foreseeable future. In Australia, br....
OPINION
Far from being a buzzword, Web 2.0 is providing new opportunities for marketing professionals to reach new audiences and deve....
INTERVIEW
Something as simple as an ampersand is signaling a tectonic shift in the global marketing agency sector. Only it's not that s....
OPINION
Despite the seemingly remorseless rise in digital media and the attendant coverage it gets, it is easy to forget that TV is s....
OPINION
“Welcome to a post apocalyptic media world substantially devoid of brand advertising as we have long known it.” Now there....