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The countdown is on. Are you ready? Forget December; March is the beginning of the Silly Season, says Emma Bannister. For man....
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INTERVIEW
Dave Jackson speaks with marketing, innovation and corporate affairs director at Bega Cheese about all things from internalis....
OPINION
Have you taught your brand to speak Chinese? Maybe you should, argues Jack Watts, with the local and tourist Chinese markets ....
NEWS
Marketing has teamed up with Dynata to deliver key insights into the research and purchasing tendencies of customers in the t....
BY Josh Loh
FEATURE
Harvard neuroscientist Jared Cooney Horvath has a thing or two to say about neuromarketing. Is it useful? Is it pseudoscience....
BY Ben Ice
NEWS
Twitter publicly displays ad spend, demographic targeting data and more for Federal Election adverti
Twitter will attempt to protect the integrity of online discourse in Australia by updating policies and being entirely transp....
BY Josh Loh
NEWS
The ACCC is looking to monitor the algorithms of big digital platforms to maintain a "sustainable" journalism environment. On....
BY Josh Loh
OPINION
The creative world is generally thought to be safe from the rise of technology and AI, but will there come a day when compute....
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Data is valuable. It's intel, it's knowledge, it's power. But the willingness of the public to tell the truth in surveys is i....
NEWS
New data from audience insights body EMMA finds that 85% of the population reads digital news media; NewsMediaWorks CEO finds....
BY Josh Loh
OPINION
As customer experience progresses as an increasingly vital priority of the modern day business, Jason Mallia walks through t....
INTERVIEW
There’s content, and then there’s this. Grant Munro tells Marketing how Shutterstock Custom is cutting the corporate crap....
BY Josh Loh
NEWS
Personalised shopping experiences are among the highest priorities for Australians when making purchasing decisions, says the....
BY Josh Loh
OPINION
Has your marketing team been rushing to pump out a loosely relevant piece of Valentine's material? Justin Cannon and Cat Pre....
NEWS
After months of preparation, Marketing is ecstatic to announce the launch of MarCast, our new podcast series.
Each epis....
OPINION
The chatter has been all but deafening on how marketers should be approaching the arriving generations. In fact, Mark Randal....
FEATURE
Spend an hour at any marketing conference and you’re sure to hear the word ‘authenticity’ used multiple times in keynot....
NEWS
More than 120 CMOs, CDOs and CX leaders will attend the 2019 CXO Leaders Summit at the Melbourne Convention Centre today.
....
OPINION
In response to Google's whopping fine, Sebastian Kummel has some data compliance and consent lessons for Australian marketers....
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February is a good time to take stock of how to raise the bar on your digital strategy. Liam Thomas shares some tips, along w....