Dr James Slezak tells the story of how the New York Times has thrived and other brands have suffered in the face of digital....
BY Marketing mag
Marketing is pleased to announce The Generation Issue, our June/July 2017 print magazine edition.
It is with subscribers....
BY Marketing mag
In a new outdoor campaign, Vodka brand Smirnoff trolls Donald Trump and gets social media buzzed.
The out-of-home campaign....
BY Ben Ice
Listening, learning and engaging are the three steps to marketing success today. But it’s easier said than done. Here are s....
BY MM Partner
Coca-Cola South Pacific has announced the launch of Coca-Cola No Sugar.
Coca-Cola has discontinued production of Coke Zero....
BY Ben Ice
What's more important – cultivating the long-term brand of your company or driving immediate and tangible sales results? Mi....
BY Marketing mag
Benjamin Hillman weighs out the importance of developing a two-track approach when planning campaigns: plan far enough ahead....
BY Marketing mag
According to the study, 'AdNation 2017', the echo chamber in the media, marketing and advertising industry is causing industr....
BY Jamuna Raj
Nick Stone recalls how understanding the perspective of the customer and thorough knowledge of the competition carried him th....
BY MM Partner
Simon Bell asks the question we all need to think about: why aren’t Australian brands international brand names?
In 1964....
BY Marketing mag
Nikki Retallick shares why and how brands should jump on the virtual reality bandwagon.
If Australian media agencies are....
BY Marketing mag
Mark Torrance, chief technology officer at Rocket Fuel, talks about a role that combines his interests in big data, machine l....
BY MM Partner
Mary Meeker's annual Internet Trends presentation covers everything from gaming, internet use in China and India and healthca....
BY Ben Ice
Paul Bichsel has six ways to deliver the best omnichannel customer experience.
Digital disruption, increased competition, ....
BY Marketing mag
Responsible use of data, efficient service and the occasional freebie are the best ways for brands to keep customers happy.
....
BY Ben Ice
A growing number of your email marketing material is being viewed on smartphones. How can you adapt your communications to op....
BY MM Partner
Rob Pardini says audio-visual streaming will be the single greatest disruptive influence on the marketing ecosystem over the ....
BY Marketing mag
B2B organisations in Australia are increasingly recognising the importance of customer experiences. Ben Ice analyses the find....
BY Ben Ice
Snap has signed a deal with DoubleVerify to better assure advertisers of their brand safety on the platform.
DoubleVerify ....
BY Ben Ice
Vincent Garcia has three quick tips for generating digital content that's guaranteed to grab the attention of time-poor consu....
BY Marketing mag
