Tim Hope writes about how cloud-based identity systems can bolster cybersecurity, enhance user experience and even play a role in lead conversion. When I talk to executives about customer identity and access management (CIAM) most people ...
From fashion to pharmaceuticals, Augmented Reality (AR) is changing the way people shop, becoming a key element of the customer journey that few ecommerce companies can afford to ignore, writes Dalia Lasaite. AR has been ...
Have you noticed an uptick in customer service inquiry levels during the COVID-19 pandemic? If so, you’re not alone. Top brands know that this is exactly the time to ensure they are keeping customer satisfaction ...
Not start-ups, seriously successful brands. Laura Doonin charts the rise of the direct-to-consumer retail juggernaut and what it means for the sector Know that some direct-to-consumer businesses have succeeded in snaffling market share from traditional rivals ...
As the ease and efficiency of ecommerce continues to put the pinch on traditional brick-and-mortar retailers, Carolyn Pitt writes that now is the time to double down on brand-motivated customer service. We know the story ...
On Monday 13 November, Amazon hosted its first Australian Seller Summit in Sydney, in partnership with the Australian Retailers Association and the SME Association of Australia. The event was attended by 500 smaller retailers interested ...
Image and video hosting website Photobucket made an update to its business model last week that enraged users. Simon Dell asks whether the bad publicity and anger will be enough to bury the brand. Until ...
Masters had lower customer satisfaction than Home Hardware, Bunnings and Mitre 10. Masters Home Improvement enjoyed a slightly lower customer satisfaction store than its three big hardware competitors: Bunnings, Home and Mitre 10. The monthly ...
With a news of new solutions and features, IBM has firmed up its two key differentiating factors: a focus on integration and the power of Watson. IBM has launched an expanded set of features and given a glimpse ...
General manager of IBM Commerce Deepak Advani has spent most of his career leading various divisions of IBM, including most recently as GM of cloud and smart infrastructure, as well as spending time at Lenovo ...
Deakin University is partnering with supercomputer IBM Watson to develop the world’s first online student engagement advisor using the technology. Vice-chancellor Professor Jane den Hollander says the IBM Watson student advisor application will provide ...
The 10 most popular marketing news and opinion articles from Marketingmag.com.au for the work week ending Friday 27 June 2014. 1. You know that former Zara exec Myer poached? Zara’s never heard of him – ...
