Understanding People & Consumption shares
On Monday 13 November, Amazon hosted its first Australian Seller Summit in Sydney, in partnership with the Australian Retailers Association and the SME...
BY Ben Ice
OPINION shares
Image and video hosting website Photobucket made an update to its business model last week that enraged users. Simon Dell asks whether the bad publicity and...
BY Simon Dell
Brand Management shares
Masters had lower customer satisfaction than Home Hardware, Bunnings and Mitre 10. Masters Home Improvement enjoyed a slightly lower customer satisfaction...
BY Ben Ice
Data & Technology shares
With a news of new solutions and features, IBM has firmed up its two key differentiating factors: a focus on integration and the power of Watson. IBM has...
BY Peter Roper
INTERVIEW shares
General manager of IBM Commerce Deepak Advani has spent most of his career leading various divisions of IBM, including most recently as GM of cloud and...
BY Michelle Herbison
OPINION shares
Robin Leonard, CEO of AllFamous Digital, shares a comprehensive, 10-step guide to implementing a successful social media customer service program. ...
BY Marketing
Data & Technology shares
Deakin University is partnering with supercomputer IBM Watson to develop the world’s first online student engagement advisor using the technology....
BY Michelle Herbison
Social & Content shares
The 10 most popular marketing news and opinion articles from Marketingmag.com.au for the work week ending Friday 27 June 2014. 1. You know that...
BY Michelle Herbison
OPINION shares
This guest post is by Lauren Harper, social marketing manager for Oracle Eloqua. 2013 was truly a social year. New social platforms continue to emerge,...
BY Marketing
shares
Customer satisfaction is on the rise globally after more than a year in decline, and New Zealand is the happiest of the lot according to the quarterly...
BY Marketing
Marcomms shares
Customers are increasingly expecting smartphone application customer service options as they remember enquiries during down time, according to a new study....
BY Marketing
OPINION shares
Is being more innovative your New Year’s resolution? With Apple becoming the most valuable company in history by market cap in August this year, and...
BY Caroline Regidor
CASE STUDY shares
Campaign: Masters Home Improvement brand creation Client: Woolworths Limited/Lowe’s joint venture Agency: Hulsbosch Background Masters is a new DIY...
BY Marketing
Social & Content shares
A customer-friendly social media presence can entice consumers into switching brands, as more Australians turn to social networks to ask questions and...
BY Marketing
OPINION shares
Australian retail businesses that provide poor customer service are airing their dirty laundry on social media sites. What’s more, their failure to...
BY Caroline Regidor
shares
Australian retailer GASP has made local mainstream news, gained it’s own trending Twitter hashtag and ignited the blogosphere for all the reasons...
BY Sean Greaney
OPINION shares
I used to work at Dominos. In fact, the dots paid my way through the first year of uni. I was hired as a delivery driver, but because they liked me they...
BY Marketing
Social & Content shares
Twitter is planning to charge brands for using the micro-blogging website. There has been much debate about how the micro-blogging channel would be able to...
BY Marketing
