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Piranhas on private parts: Dumb Ways to Die app dominates iTunes

Marketing Mag May 19, 2013

The now legendary, Dumb Ways to Die campaign has kicked another goal, with an app game for iPhone and iPad claiming the number one free app spot in Australia for a full week. The app, developed ...

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Social & Digital

Earning the right to speak

Marketing Mag April 12, 2013

The most interesting thing about branded content is not that it’s suddenly resurgent, but what it’s poised to become. Industry leaders predict branded content could account for up to 80% of TV content in a ...

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News

UPDATED: McCann’s music video for Metro topples Rihanna as most viral video

Marketing Mag November 18, 2012

UPDATED: McCann’s music video for Metro Trains Melbourne knocked Rihanna off her perch over the weekend to take out top spot on Unruly Media’s Viral Video Chart, making it the most shared video globally. The ...

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