Independent environmental group Comms Declare is celebrating one year with more than 300 members, including 66 organisations. A number of creative agencies involved – including Brains, Compass Studio, Republic of Everyone, The Bravery, Christopher Doyle, ...
Case study: the E10 OK campaign aimed to address misconceptions and promote consumer reappraisal of E10 fuel in Queensland. This article originally appeared in The Serve Issue, our October/November 2017 print edition of Marketing magazine. Campaign: Biofuels ...
Predictive marketing platform Rocket Fuel has announced a new solution to fight malvertising in the advertising ecosystem. Rocket Fuel has announced a solution to fight malvertising through a multi-layered detection and prevention system using Google ...
Rocket Fuel has integrated Watson Discovery into its predictive marketing platform. Rocket Fuel has expanded its partnership with IBM by integrating Watson Discovery into its platform. The new capability, called ‘Brand Moments’, enables Rocket Fuel’s ...
Dr Amantha Imber explores the science behind famed ad agency Wieden+Kennedy’s approach to innovation – starting stupid – in this extract from The Innovation Formula (Wiley $29.95). _ You may have never heard of Wieden+Kennedy, ...
A new rewards program is aiming to challenge the dominance of the fuel offers operated by Coles and Woolworths. Touted as a ‘universal marketing mechanic,’ FuelCents says it’s opening up fuel rewards to any business ...
Could social gaming provide fresh and relevant opportunities to engage voters during an election year? The 2012 US Presidential elections were dubbed the ‘mobile elections’ due to the amount of time, effort and dollars spent ...
A study has found that visitors to internet sites in the Asia-Pacific region has increased 22% to nearly half a billion, with most individual countries in the region experiencing double-digit growth rates. The comScore report ...
Audiences are dispersing at a faster rate than brands can adapt and evolve. It is essential for advertisers to tap into new methods of marketing, such as partnership and influencer advertising. Impact APAC regional vice ...
