Traditional PR may disappear altogether as it gives way to ‘brand journalism’, shifting the focus of a brand’s efforts from bombarding consumers with me-oriented messaging to a pull-style, content marketing approach where the brand acts ...
A new two-minute TVC for The Guardian, starring the three little pigs and the big bad wolf, is pushing the news outlet’s ‘open journalism’ by re-imagining the childhood story in the modern world. The spot ...
YouTube has announced the launch of a portal specifically designed for citizen journalism. The channel is aimed at both accidental and deliberately captured video news. Called the ‘Reporters’ Centre’, the resource is targeted at aspiring ...
For more than 30 years INCLEAN magazine has been the only dedicated trade media brand serving the commercial cleaning sector in Australia and New Zealand. ISSA director of media Micah Ogburn said INCLEAN has and ...
We’re living in a post-truth era. But you probably already knew that. After all, ’post-truth’ was chosen as word of the year by Oxford Dictionaries way back in 2016 following Trump’s election, Brexit, and an ...
A helpful round-up of some of the latest industry news, including new appointments and announcements from L’Oréal Australia and New Zealand, Mars, Twitter, The Wall Street Journal, Magnite, Australian Professional Leagues, Jenny Craig, Ogilvy PR ...
Azadeh Williams explores how building a community in B2B marketing can unlock endless potential for your brand. How often as marketers do we hear the same conversation in boardrooms at quarter end? Statements like: ‘We ...
