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Google is Australia’s most influential brand for the second year in a row, according to market researcher Ipsos’ ‘Most Influential Brands’ survey for 2015.... OPINION shares
Brand custodians need to rethink the responsiveness of the brand implement-test cycle, writes Graham Plant. When the theme of this issue of the new-format...
BY Graham Plant
Media Monday: Radio listeners’ online habits revealed, Survey 2 results, Domain Group to launch new commercial business
Brand Management shares
Marcomms shares CASE STUDY shares
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