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Google is Australia’s most influential brand for the second year in a row, according to market researcher Ipsos’ ‘Most Influential Brands’ survey for 2015.... OPINION shares
Brand custodians need to rethink the responsiveness of the brand implement-test cycle, writes Graham Plant. When the theme of this issue of the new-format...
BY Graham Plant
Media Monday: Radio listeners’ online habits revealed, Survey 2 results, Domain Group to launch new commercial business
Brand Management shares
Marcomms shares CASE STUDY shares
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Brand Management shares OPINION shares
Rakhal Ebeli reflects on the changes that news has undergone in recent years and the potential benefits of this to marketers. Something is...
BY Rakhal Ebeli
BY Peter Roper
Understanding People & Consumption shares
Data & Technology shares