Predictive marketing platform Rocket Fuel has announced a new solution to fight malvertising in the advertising ecosystem. Rocket Fuel has announced a solution to fight malvertising through a multi-layered detection and prevention system using Google ...
Rocket Fuel has integrated Watson Discovery into its predictive marketing platform. Rocket Fuel has expanded its partnership with IBM by integrating Watson Discovery into its platform. The new capability, called ‘Brand Moments’, enables Rocket Fuel’s ...
Gillian Laging explores three examples of tech start-ups that managed to not only survive but thrive after economic downturn. As the world strives to overcome the impacts of the pandemic and Australia continues to take ...
Following its Chapter 11 bankruptcy declaration, independent programmatic buyer Sizmek has agreed to sell its DSP and DMP assets to US martech company Zeta Global. The technology sale follows Sizmek’s filing for voluntary Chapter 11 ...
Predictive technology will soon touch every aspect of our lives, says Mailee Creacy. As marketers, the cognitive era is going to help us fulfil our potential. Every bit of our universe will be captured digitally. The ...
At a recent event hosted by Marketing and Rocket Fuel, a panel of senior marketers discussed AI, Millennial staff and the new era of collaboration with clients. This article was developed in collaboration with Rocket Fuel ...
Mark Torrance, chief technology officer at Rocket Fuel, talks about a role that combines his interests in big data, machine learning, and user interface design. This article originally appeared in The Intelligence Issue, our April/May ...
Mailee Creacy writes about the ABCs of dynamic intelligence: artificial, business and consumer. This article originally appeared in The Intelligence Issue, our April/May issue of Marketing magazine. It was contributed by our issue partner, Rocket Fuel, to ...
New research from Rocket Fuel on consumer perceptions of artificial intelligence (AI) shows younger generations welcome suggestions and predictions for products and services. Millennials are receptive to the use of AI in advertising, according to ‘Consumer ...
Our brain trust of six top marketing professionals looks ahead to the year 2027, and ponders just how much artificial intelligence will shape the profession. This article originally appeared in The Intelligence Issue, our April/May ...
Marketing is pleased to announce the launch of The Intelligence Issue, produced in collaboration with Rocket Fuel, our issue partner. It will reach subscribers and shelves this week, and is available for purchase here » Exploring intelligence ...
Mailee Creacy explains four tools of predictive marketing that will see it transcend programmatic’s capabilities. As we all know, programmatic combines the ability to reach consumers across an expansive media landscape with the opportunity to measure and ...
Here are three different models of ownership of adtech contracts and operations so you can pick the right one for your brand. This article originally appeared in The Adtech Issue, our current special edition of Marketing, ...
In this week’s edition of our new regular wrap of news and announcements from the world of marketing technology… New Zealand online marketplace takes its data management to the next level, Salesforce adds support for Instagram advertising ...
