Echo Group, which is 100 percent owned by EnergyAustralia, has appointed Assembled Group agencies HALO Advertising and Assembled Media to work across the Eko energy and Cherry Energy Solutions brands. The business works to make ...
The recently launched Assembled Group is a culmination of specialist agencies. The goal of the group is to deliver better marketing and communications outcomes. Marketing sat down with CEO Craig Hart to talk about the ...
Shriro Holdings has named independent network Assembled Group as its official communications partner for the launch of a new brand positioning campaign for Omega Appliances. The competitive pitch was an integrated response, bringing together two ...
The ACCC is calling on internet giants Facebook and Google to be more vigilant regarding fake celebrity endorsements in advertising. According to the ACCC, reports of advertisements using fake celebrity endorsements to Scamwatch have increased ...
Samsung has partnered with General Assembly to offer a month of free physical and online upskilling classes for disenchanted professionals. The partnership is set to deliver a month-long program dubbed ‘Days of Note’ – delivering ...
A Doritos spot has become the first Australian made ad to air during the iconic Super Bowl broadcast. The commercial, ‘Ultrasound,’ is a collaborative effort between Cummins and Partners and the creative team of Mr Smith. ...
In a sleek, elegant and minimalist world of design spearheaded by Jony Ive (product), Tom Ford (fashion) and Zaha Hadid (architecture), to name but a few, who would guess that the chunky, clunky and colourful ...
Jaci Burns writes that the controversy engulfing Subway and its long-time spokesperson Jared Fogle is just the latest evidence that celebrity brand ambassadors are too risky, and that’s why more and more brands are turning ...
When a celebrity endorsement goes right it can catapult a brand to the A-list, send products flying off the shelves and create deep and emotional brand connections. But when they go wrong it can be ...
It’s the drug du jour and a product represented by brands creatives both imbibe and gag to work on. For consumers, it’s about as emotive as a commodity can become. So how have creative executions ...
