This article is the second in a four-part series by Carat, examining the beauty industry. Read part one here.Â
As COVID-1....
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Suncorp, an insurance company, along with Leo Burnett and The Glue Society have launched a project ‘One House to Save Manyâ....
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In order to build vaccine confidence among the population, the Australian government needs to focus on education and reassura....
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Big data collection is a trendy topic these days. With large corporations gathering information about their customers, the ge....
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Designing great customer experiences is what sets best-in-class brands apart. Nektarea Cameron-Smith writes about the opportu....
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Yubo, an online platform for young people, launched its first global campaign ‘Friends, not Followers’. As the name sugge....
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Marketers and publishers are preparing for the cookieless future, by mitigating potential negative effects and honing in on p....
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Tara Salmon dives into all the reasons SMS notifications can drive click-through, customer engagement and boost your business....
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Email subject lines are the first thing the recipient sees. Samiha Fariha offers insight into six ways you can ensure your su....
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Australians are synonymous with a good yarn. Gareth O’Neill writes about how 'conversational AI' chatbots can listen and re....
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Gender inequality in the workplace has rightly been a big conversation in Australia recently. Alyce O’Brien writes about wh....
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Progress has been made when it comes to ad fraud, particularly in mature markets like the US and UK, but APAC marketers still....
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Converse released its global campaign on Melbourne streets, Converse City Forests. This is a collaboration with All Star memb....
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Jack Daniel’s is set to support the Australian music industry with its LIVE AT LAST shows. The free intimate concerts will ....
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In this new interview series Warren Davies, the managing director of All or Nothing, speaks to experienced marketers who use ....
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Richard Hankin makes a case for the online marketplace as an easy way to engage customers with less effort and financial risk....
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WPP AUNZ Limited, a creative transformation company, announced a financial update last week. This is in connection with the p....
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The VB Solar Exchange is a new program enabling beer lovers to trade their supply of solar energy for slabs of Victoria Bitte....
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Freeview Australia announced the launch of its new HbbTV (Hybrid Broadcast Broadband TV) service. This service is completely ....
BY Marija Mrvosevic
Creating memorable customer experiences has become a top priority for any successful marketer. One pandemic-safe option that ....
BY Marketing mag