About Us

To inspire and advance great marketing – we connect, enlighten and support our audience of marketers and decision makers.

Marketing enlightens… through trusted news, education, insights, thought leadership and trend coverage, helping marketers make an impact today and into the future.

Marketing supports… with practical know-how, deep dives, career guidance and valuable resources, equipping marketers with the tools needed to excel in the dynamic marketing landscape.

Marketing connects… helping marketers build better relationships with their audience, organisation, C-suite and networks through events and partnerships.

Marketing prepares marketers and decision makers for career success by providing trusted, intelligent content and resources that have a practical application for their daily work life. Marketing provides this through content focused on:

Brand management

As brand custodians, marketers need to be kept up to date on the best in brand management, marcomms, brand safety and just what it takes to link brilliant brand to business success.

Leadership, development and careers

With coverage of employment, education and career trends on a local, national and global level, marketers gain access to a clear picture of the skills and proficiencies needed to advance their careers. Expert commentary from leading marketers in any vertical and any career stage guides and inspires outside-the-box thinking.

Data and tech

Today’s marketer eats, sleeps and breathes data. Marketers find simple solutions to better gather, understand, leverage and demonstrate the value of data, and use it in innovative and scalable ways. Technology advancements have had a huge impact on the role of marketing, and there’s always another development just around the corner. How can marketers sort the trendy from the tremendous to find, understand and apply the solutions?

Consumer behaviour

Whether it be with one another, with brands, with institutions, with the media or with technology – the way human beings engage is in a constant state of flux. Marketers equipped with superior understanding of their audiences will always have the upper hand.

Communications

How can marketing departments create communications that are on message, on brand and guaranteed to hit the target? From low budget challenger activities to multi-million dollar, multinational campaigns, we report, review and learn from the latest and greatest in comms.

 

Where to find more Marketing

 

Niche Media and custom publishing

With award-winning editors, an exceptional creative studio and an experienced sales and account management team, Niche Media has remained one of the most successful independent print publishers in Australia, and has expanded its business activities to include coupons, digital media and events.

Niche Media can provide an entire end-to-end custom publishing solution, including: print, production, distribution, design, editorial and advertising sales. Leveraging Niche’s expertise and experience in all of these areas takes the pain away for clients – they give a brief and Niche delivers the result.

Contact us for more information.