Author: Kimon Lycos

B2B Big Plays: LinkedIn advertising, Navistar discovers up time, Super Bowl ads
Kimon Lycos March 3, 2015
B2B Big Plays: Shocking gingerbread men, the scourge of adspeak and Rolls on the waves
Kimon Lycos May 26, 2014
B2B Big Plays: Big Data Dark Ages and the furtrade fightback
Kimon Lycos April 29, 2014
B2B Big Plays: Data-smata, SAP-Adobe team up… and who’s Uncle Mike?
Kimon Lycos April 1, 2014
B2B Big Plays: Please explain Ageas, how to light up sales, B2B sponsorships on the rise
Kimon Lycos February 21, 2014
B2B Big Plays: smooth operations for rebranding Siemens to Unify
Kimon Lycos December 4, 2013
B2B Big Plays: Airbus, B2B Marketing Awards shortlist and events that suck
Kimon Lycos July 10, 2013
B2B Big Plays: IBM Smarter Cities, Dell and marketer in the spotlight: Walter Adamson
Kimon Lycos June 26, 2013
B2B Big Plays: gimmicks, Google blimps and exceptional corporate speak
Kimon Lycos June 5, 2013
B2B Big Plays: truck drivers, ad spend and brilliant machines
Kimon Lycos May 22, 2013
B2B Big Plays: Atoms, daydreaming marketers and Google Plus?
Kimon Lycos May 8, 2013
Games B2B big boys play (or, a cautionary tale for little guys)
Kimon Lycos January 16, 2013
B2B brands or baby turtles – which can survive?
Kimon Lycos October 28, 2012
What price is right for B2B negotiators?
Kimon Lycos August 20, 2012