Author: Mathew McDougall

Chinese Lunar New Year- a window of opportunity for Australian businesses
Mathew McDougall January 20, 2015
Chinese shopping spree: doing Singles Day the right way
Mathew McDougall November 14, 2014
Why milk is the secret ingredient in export to China
Mathew McDougall October 27, 2014
Why the end of Instagram is only the beginning
Mathew McDougall October 16, 2014
Social media in China: a mirror of society
Mathew McDougall October 6, 2014
Know your Weishi from your Wanpai – how brands can play on China’s social video apps
Mathew McDougall September 22, 2014
Insights into the Chinese netizen: instant messaging is the key to ecommerce
Mathew McDougall September 8, 2014
What Western marketers need to know about the Chinese traveller
Mathew McDougall August 25, 2014
Why Western universities are attracting more Chinese alumni than ever
Mathew McDougall May 19, 2014