Author: Rob Morrison

The reports of marketing’s death have been greatly exaggerated
Rob Morrison September 13, 2016
What would a four-year-old do? The four great consumer motivators
Rob Morrison August 5, 2016
‘Why?’ The old question we should ask new technology
Rob Morrison July 19, 2016
It’s possible to predict behaviour by combining cognitive computing and data analytics
Rob Morrison April 29, 2016
Awards are door openers, not door stops
Rob Morrison March 24, 2016
The big difference between like and ‘like’
Rob Morrison January 26, 2016
Loyalty simply isn’t what it used to be
Rob Morrison December 10, 2015
Why agency relationships should never start with a wedding dress
Rob Morrison November 5, 2015
Why existing brands should not try to compete with disruptive startups
Rob Morrison October 5, 2015
Viral ideas: What happens when Professor Snape and Sarah Koenig have dinner with the devil?
Rob Morrison August 17, 2015
Next year the festival should be held in Iceland – Live from Cannes Lions
Rob Morrison June 25, 2015
How the world’s most boring brief won triple gold – live from Cannes Lions
Rob Morrison June 24, 2015
Here’s my dead dog, where’s my award? – live from Cannes Lions
Rob Morrison June 24, 2015
What marketers can learn from private banking and the Daddos – live from Cannes
Rob Morrison June 22, 2015